Fragrant cold beer is the name that Su Yi thinks. Pen % fun % Pavilion www.biquge.info

After listening to his reason, Liu Yueying also agreed with the name, which is quite in line with the characteristics of beer.

In the icy cold, it brings some chic aroma and makes people feel the best experience from it, which is the highlight of fragrant cold beer.

So, the name of this new type of beer was confirmed.

"When will this fragrant cold beer be produced, and will the fragrant hops start to be harvested?" asked Su Yi.

Liu Yueying said: "There are many fragrant hops in the agricultural park, which have entered the harvest period, and according to the current output, the annual output of one mu of fragrant hops is about 1,000 kilograms of dried flowers, so we can start producing fragrant cold beer now." ”

Upon hearing this, Su Yi felt that the yield of fragrant hops was very good, which made him very satisfied.

Before that, he had already checked the information of hops, and knew that the yield of ordinary varieties of hops was far inferior to that of fragrant hops, and the yield of dried flowers was even only a fraction of that of fragrant hops.

The annual output of fragrant hops is several times that of ordinary hops, and this time, Su Yi is not satisfied, it is worthy of high yield.

"For every 1,000 liters of ordinary beer, we need about 1.5 kilograms of ordinary dry hops, while our fragrant cold beer only needs 1 kilogram of dry hops for every 1,000 liters of brewing. Liu Yueying said.

This time, with the high yield of fragrant hops, one acre is enough to produce a lot of fragrant cold beer.

"When will it be launched on the market?" asked Su Yi.

Liu Yueying replied: "Now we have to confirm the packaging, positioning and pricing of Xiangbing Beer, and then carry out publicity and promotion, if these things go well, it can be launched on the market within a month." ”

Next, she took out a lot of design drawings: "This is the packaging design that the product design department just brought over, you can take a look." ”

Su Yi took it, then discussed with Liu Yueying, and finally selected two kinds of packaging, namely canned and bottled.

The specifications of these two packages are the same, 330ml bottles or cans, and the production cost of both packages is basically the same, which can ensure that the selling price of both packages is the same.

Fragrant cold beer is the main fashion beer, and the positioning is also in the high-end, the price will not be too low, and the packaging will not be low-end.

Therefore, the packaging design decided by Su Yi and Liu Yueying is very fashionable, and it looks high-grade, which is in line with the positioning of Xiangbing Beer.

Next, there is the issue of pricing for fragrant cold beer, which is the most important thing.

Regarding the pricing of Xiangbing Beer, Su Yi and Liu Yueying have already reached a consensus, the price cannot be too low, and the pricing must be in the range of mid-to-high-end.

If the price is too low, the profit for a bottle of beer may only be a dime or two, and then it is not interesting.

After all, beer is not a necessity of life, and even if the price is a little higher, consumers can decide how much to spend on beer according to their spending power.

If beer is a necessity of life, then of course Su Yi will not only consider high profits, but will definitely reduce the price, just like medicines, he will not make huge profits, and beer is different, beer is the same as other drinks, so it is natural to pursue high profits

Therefore, if he wants to price beer at a mid-to-high-end price, he must ensure a certain profit, and the profit of a single bottle of beer cannot be too small.

Of course, Su Yi will not set the price of fragrant cold beer too high, once it is too high, it will definitely only become a niche product, and then there will be no sales, and there will not be much profit in the end.

This time, the price of fragrant cold beer must be within the range of mid-to-high-end products, and the price must not be too high, and it must be within the consumption power of the vast majority of people, so as to earn high profits while ensuring enough profits.

Now Su Yi and Liu Yueying are mainly discussing this issue.

After some negotiations, the ex-factory price of the cold beer was set at 8 yuan, while the retail price in the market was 10 yuan.

"The purchase price of one kilogram of fragrant hops is 1,500 yuan, which means that the fixed cost of each bottle of fragrant cold beer is 0.5 yuan. Liu Yueying continued: "If the ex-factory price of Xiangbing beer is 8 yuan a bottle, then including raw materials, production, warehouse, transportation and promotion, and then counting consumption tax and value-added tax, etc., its production cost is 3 yuan a bottle, its profit is 5 yuan a bottle, and the profit margin is 62.5 percent." ”

The profit of a bottle of fragrant cold beer is 5 yuan, with a profit margin of 62.5 percent, which makes Su Yi feel a big surprise.

According to the retail price of Xiangbing beer is 10 yuan a bottle, it is about two or three times more expensive than low-end beer, but this is about the same as the retail price of mid-range brand beer, and lower than that of high-end brand beer.

Therefore, the pricing of fragrant cold beer has been decided in this way, and if it does not mean anything, it will be launched on the market according to this price in the future.

If the output of fragrant cold beer is high enough, it can bring rich benefits to the Su wine company, and at the same time, it can also bring a lot of creators to the Su agricultural company, a bottle of fragrant cold beer needs to consume 0.5 yuan of fragrant hops, which is also a lot of money.

From today onwards, the new product of Su Liquor Company is determined to be fragrant cold beer.

From now on, Liu Yueying will arrange relevant work, start to promote fragrant cold beer, and prepare to start producing fragrant cold beer, and strive to launch fragrant cold beer on the market in the shortest possible time.

Su Yi has great confidence in Xiangbing beer, believing that Sujiu Company can break out in the beer market with Xiangbing beer.

Although the price of fragrant cold beer is nearly 100 times cheaper than the price of luminous wine and jade liquor, and the profit is only a few tenths of that of luminous wine and jade liquor, he believes that the total profit that fragrant cold beer will eventually bring to Su Liquor Company will definitely not be worse than that of luminous wine and jade liquor.

Because although the price of fragrant cold beer is only one percent of that of luminous wine and jade liquor, the sales volume of fragrant cold beer will be hundreds of times more than that of luminous wine and jade liquor, which is caused by different markets.

In the case of small profits and quick turnover, the profits that can be obtained by Xiangxi beer will naturally not be less than that of luminous wine and jade liquor, or even more.

Therefore, Su Yi has great expectations for the performance of Xiangbing Beer, and he wants to see the brilliance created by Xiangbing Beer.

He has tasted fragrant cold beer, and he is full of confidence in it, believing that there is no beer on the market that can be compared with fragrant cold beer.

Therefore, Su Yi believes that Xiangbing Beer will definitely create amazing results in the beer market, so as to occupy a large market share, stir up a storm in this beer market, and change the original situation. (To be continued.) )