In the office, Su Yi and Liu Yueying discussed the price reduction of Zhen Ziyan. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

"If you follow your plan, how much will the daily sales of Zhen Zi Smoke and Jade Zhen Smoke increase?" he asked.

Liu Yueying replied: "According to the investigation and analysis, I think that after the price reduction, the sales of Zhen Ziyan and Yu Zhen Tobacco will increase by at least 20%. ”

According to the 20% increase, the daily sales of Zhenzi Tobacco and Jade Zhen Tobacco will increase from 10,000 cases to 12,000 cases.

However, due to the sharp decline in profits, although the daily sales volume increased from 10,000 boxes to 12,000 boxes, the total profit did not increase but decreased.

Without price reduction, the profit of a box of Zhenzi cigarettes is 180,000 yuan, and the profit of 10,000 boxes is 1.8 billion yuan.

After the price reduction, the profit of a box of Zhenzi cigarettes is only 140,000 yuan, and the profit of 12,000 boxes is only 1.68 billion yuan, which is 120 million yuan less.

Therefore, if the sales volume of Zhenzi Tobacco and Yuzhen Tobacco only increases by 20% after the price reduction, the total profit of Zhenzi Tobacco Company will decline, unless the sales volume increases by more than 30%, the total profit of Zhenzi Tobacco Company will increase.

However, Su Yi knew that the 20% increase that Liu Yueying said should be a very conservative estimate, in fact, the increase in sales should be more than 20%.

Judging from the performance of Zhen Ziyan and Jade Zhen Tobacco in the market, if the price is reduced, there will definitely be more people who want to buy it.

Consumers who have been buying this kind of cigarettes will buy more after the price is reduced, and some consumers who did not buy it because the price is too expensive will also start to buy some after the price is reduced.

If calculated in this way, Su Yi believes that the sales of Zhenzi Tobacco and Jade Zhen Tobacco should not only increase by 20 percent, but may even increase by 40 percent, which is possible.

Therefore, according to Liu Yueying's price reduction plan, it is absolutely feasible, and the final result should not disappoint him.

This time, Su Yi said directly: "Okay, just follow your price reduction plan, if there is no problem, I hope it can be implemented next month." ”

"No problem, I'll start arranging this and officially start implementing the price reduction in the next one. Liu Yueying said immediately.

If everything goes well, the price of Zhen Zi Cigarette and Yu Zhen Tobacco will officially start to be reduced from the first day of next month, so that more consumers have the spending power to buy Zhen Zi Yan.

I believe that if this news spreads, the majority of smokers will be very happy, and this is the best thing.

After the price reduction plan was determined, the matter of Zhen Ziyan was determined.

Next, Liu Yueying asked the secretary to send out some beer, which was a package that Su Yi had not seen before.

"It's a beer that's specially designed for fragrant hops, you can try it. Liu Yueying poured some beer and said.

Hearing this, Su Yi picked up the cup and sniffed it first, the aroma of this wine was very good.

Next, he took a sip, not much, just a small bite, but it was enough to taste the taste of this beer.

It was a very tasty beer, a beer specially developed for fragrant hops, and it tasted much better than the last beer he had drunk.

Before, Liu Yueying asked people to use ordinary brewing methods to brew fragrant hops into beer, and let Su Yi taste it.

At that time, he felt that the beer brewed by fragrant hops was very tasty, much better than other brands of beer, and it was very distinctive.

And now the beer that Su Yi drinks is specially designed for fragrant hops, which fully exerts all the advantages and characteristics of fragrant hops, so that the taste of beer has risen to a higher level.

In this comparison, he feels that the beer he drinks now is much better than the beer he drank last time, let alone other brands of beer.

Su Yi can now say that there is no beer on the market that can compare to this beer, and the gap is too obvious, so that people can drink the difference as soon as they drink it.

Moreover, the taste and texture of this beer, as well as the aroma, are very unique, so that people will remember this taste after drinking it once, and the more they drink it, the more they want to drink it, and they will have little interest in other beers in the future, and the taste buds have been nourished.

"What do you think?" asked Liu Yueying.

Hearing this, Su Yi replied: "I think it's great, it's much better than other beers." ”

"If you don't think it's a problem, then the recipe for producing beer will be officially determined to be this one. Liu Yueying said.

Su Yi nodded and said, "Yes, I don't think there's a problem, there will definitely be many people who like this beer." ”

"It's true, whether it's developers or other employees, as long as people who have drunk this beer, they all praise it, and they have a very high opinion of it, and they already like it, and they don't want to drink other beers. Liu Yueying said.

She continued: "And according to the analysis of this beer in the laboratory, it has been found that this beer has many benefits for people, if you drink a little bit every day, you can live a healthier life and prevent many diseases." ”

"That's for the better. Su Yi said.

He continued: "And I also found that there is a highlight of this beer, the beer I drink now is not cold, but it can feel cold when I drink it, which is more refreshing than the cold beer." ”

"Well, yes, this beer still has an icy feel even if it's never been chilled, and if it's chilled, the experience will be even better. Liu Yueying said.

Ordinary beer, if it is not iced, it must be unpleasant, or even difficult to eat, but this kind of beer brewed with fragrant hops is completely different, even if it has not been chilled, it is still delicious, and the experience it brings to people is also extraordinary.

"If there is no problem with the recipe of the beer, then we need to come up with a name for this beer now, so that we can start promoting it, what do you think is the best name for this beer?" Liu Yueying said again.

Su Yi said, "I'll think about it first. ”

After a while, he said, "I think this beer is called cold beer, what do you think?"

The reason why Su Yi chose this name was because of the characteristics of the beer.

Because the beer was brewed with fragrant hops, he took a fragrant character from it, and this beer tasted like it had been frozen, so he took another ice character, and the two words combined to become a new name. (To be continued.) )