"What's the situation?" asked Zhao Qingfeng.

Shanxiu Hotel has three directors, Zhao Qingfeng, Zhang Danian and Zhang Chi. Among them, Zhao Qingfeng accounts for 51% of 25 shares and is the largest shareholder.

Hearing Zhao Qingfeng's question, Zhang Danian didn't dare to slack off, and immediately replied: "This advertising auction, the five-minute advertisement of Baihe Channel at eight o'clock was all eaten by Xiulan Group, and the homepage banner recommendation of Tiannan Network just now was also photographed by them, and the time was two months!"

"Are they going to open a branch in Baihe City?" Zhao Qingfeng asked again.

"It's not clear, but it looks very similar, otherwise why in Baihe City, buy advertisements at twice the usual price, isn't it sick. ”

"Mr. Nian, where is their hotel?" asked Yuan Jing, the general manager of the hotel.

"I don't know, I just know that they came to bid for the advertisement, and I don't know anything else. Zhang Danian was a little helpless.

"Okay, this trouble is caused by Zhang Chi, let Mr. Zhang investigate the situation. Zhao Qingfeng took Zhang Chi.

Zhang Chi was in the office, his face was blue at the moment, and he lost a paragraph and went in: "Okay, I'll investigate." But you don't have to worry, how many people want to open a hotel in Baihe City, and in the end they don't all leave. They also began to be aggressive, and in three months at most, they couldn't afford to lose money. ”

"I hope so, Mr. Nian also pays attention to Xiulan's situation, if you really want to target our Shanxiu, it is necessary to take some measures to let them know that the sky is high and the earth is thick, I will go offline first, and call me if there is something. Zhao Qingfeng said a word, and then stopped talking.

……

In every industry, there is a certain circle.

In a high-end restaurant group in Baihe City, an anonymous message appeared.

"Do you remember Xiulan Group? The hotel that wants to shrink Shanxiu by half of its customers in three months, I didn't believe it for more than a month, and today it appeared in the advertising auction exhibition, and the two best advertising spaces of Baihe Channel and Tiannan Network were auctioned off by Xiulan at a fixed price, and it was only a few minutes, and 1.3 million yuan was smashed in. ”

With this news appearing, the group, which usually doesn't talk much, suddenly became active.

"Really?"

"Damn, such a tyrant, how long will it take to recover this cost if it goes out again?"

"No, how difficult it is to open a new hotel, Lao Liu and Lao Li invested 100 million yuan to enter the high-end restaurants in Baihe City, but in the end they all went out of business. A new store is so tossed, not to mention returning to its original cost, it can only speed up the pace of closure. ”

"You can't say that, Xiulan is in Qingyun City, isn't she also self-made? ”

"This is different, I heard that Xiulan opened in Qingyun City, and the city's leadership team went to support it, the backstage is very hard, and it is really impossible to say in Baihe City. ”

"Look, I don't know where their hotel is going. ”

"Mr. Chi, let me make a speech. "The same five-star hotel boss, Aite Zhang Chi.

“……”

Everyone talked about it and was very lively, but they all had one idea: there was a lot of excitement to watch!

In the conference hall, ten minutes later, Tiannan Network also auctioned off the advertising space.

Shi Zhenzhen walked up to the stage and glanced at Lin Xiangxue's direction, before saying: "This exhibition is really unique, Mr. Lin made two shots, both of which were as amazing as Mr. Lin's appearance." ”

Mr. Shi was polite. Lin Xiangxue is generous and does not twist.

"The next appearance is 'crazy outdoor advertising', I think everyone also knows that Baihe outdoor advertising company, whether it is a commercial area, a shopping center, a pedestrian street, or a subway station, a railway station, an airport, a toll station, a suburb, have their advertising position, but also the largest outdoor advertising company in Baihe City, there is no one. Let us welcome Mr. Tian with warm applause!"

With Shi Zhenzhen's introduction, a burly and rugged man walked up to the stage and laughed loudly: "Hello everyone, I am Tian Wangbing, our company, just now Ms. Shi has introduced, the largest outdoor advertising company in Baihe City, there is no one! We have many useful advertising locations, such as commercial areas, shopping centers, pedestrian streets, several major stations, and the flow of people is very large. There are too many to bid for one by one, so I will come up with the three most effective recommended positions, and those who are interested in cooperating with other positions will discuss them in detail after the meeting. ”

"The first location is the downtown area, the commercial district, the pedestrian street and other areas, for the middle and high-income people, there are four giant screens, one screen plays six advertisements a day, and four giant screens play the same content. The reserve price of each advertisement is 25,000 yuan per month, and the price is 30,000 yuan," as if he was afraid that no one would bid, Tian Wangbing added: "If everyone hasn't considered the bidding, you can contact me after the meeting." ”

Hearing this, many people burst into laughter.

Outdoor advertising is very painful, now otaku, otaku too man, with the rise of various shopping sites, willing to go out to shop, the number is not as good as in previous years, investment and return, not at a flat point.

Usually, in this position, an advertisement is only 28,000 or 9,000, and the price of this price has not risen much at all.

"The auction begins!" After laughing at himself, Tian Wangbing said in a loud voice.

"Clank!"

Just as everyone was still considering whether to make an offer and how much to offer, a crisp voice echoed in the hall.

Seeing the words on the screen, many people were almost blinded:

66 tables, one price!

Tian Wangbing was very surprised, he had done outdoor advertising for so many years, and everyone gradually disagreed with this advertisement, if it wasn't for their company's advertising, the design was very creative, I am afraid that it would really not be able to survive.

Although he was confident that someone would bid for it this time, it was estimated that the upper limit was the original price, and who knew that he would be directly sold at a fixed price.

Seeing the bidders, Tian Wangbing smiled gratefully and said, "Mr. Lin wants to shoot for a month or two months?"

"Will there be a discount for two months?" Lin Xiangxue asked with a smile.

"If Mr. Lin is willing to shoot for two months, the second month can be at the original price. Tian Wangbing said with a smile.

"Okay, that's two months, and I want all six ads. ”

"Good...... Huh?" Tian Wangbing's eyes widened, looked at Lin Xiangxue incredulously, and asked in surprise: "How many advertisements does Mr. Lin want?"

"Six, broadcast the advertisements of the Xiulan Group throughout the day. Lin Xiangxue said firmly.

There is a precedent for Lin Xiangxue's previous payment, he believes that Lin Xiangxue is not joking, and laughs: "Lin is always a cheerful person, and if there is an advertising demand in the future, you can contact me, and there will be no shortage of discounts." ”

"There will be a chance. Lin Xiangxue assured.

The people in the audience were dumbfounded, what is the special situation? Outdoor advertising can also be sold at a fixed price?

Can you not be so extravagant?

If Lin Xiangxue bids for the advertisements of Baihe Channel and Tiannan Network, she can be called a local tyrant, then buying this outdoor advertisement can be said to be a loser!

Tian Wangbing auctioned two more positions, and the publicity of the viral outdoor advertising also ended.

……

In the first part of this advertising exhibition, a total of 24 first-class advertisers in Baihe City attended.

Xiulan Group won seven of the best advertising positions in one fell swoop at a fixed price, and more importantly, these seven advertising companies are also the top seven companies in Xiulan.

Money, a total of 3.6 million was spent!

There are so many advertising positions, it is necessary to make zuò advertisements before they can be placed. If you want to make the advertisement eye-catching, you have to invest another 500,000 yuan!

A company that has not yet opened has directly invested 4 million in advertising costs! Thinking of this, many companies gasped.

This company is too ruthless in advertising!

Seeing the end of the auction, Wang Yuzhu and Cai Qin also breathed a sigh of relief.

When bidding for the advertising space of Baihe Channel for the first time, their first feeling was that they were losers. But seven consecutive advertisements were all smashed at a fixed price, and their hearts were also ignited.

Too domineering, too bold!

Even Lin Xiangxue stopped bidding from the eighth house, which actually lowered the atmosphere of the venue by a notch.

Shi Zhenzhen walked up to the stage and said with a smile: "This is the end of the bidding for advertising space, and many companies have also taken ideal advertising positions. Don't be frustrated if you don't get the bid, there are 160 advertising agencies waiting for you to discuss cooperation in their respective showrooms. ”

"But before that, I received a lot of text messages from the person in charge of the company, and everyone is very curious about Xiulan Group, I wonder if Mr. Lin can introduce your company to you?"

As Shi Zhenzhen asked, everyone's eyes fell on Lin Xiangxue.

Lin Xiangxue walked on stage and smiled gracefully, showing the elegance in an instant, which made the people present stunned. Immediately, Lin Xiangxue's next words made the audience even more silent.

"Hello everyone, I am Lin Xiangxue, one of the directors of Xiulan Group. Headquartered in Qingyun City, Xiulan Group is mainly focused on catering, including Xiulan Hotel and Xiulan Hot Pot. I know that everyone is not interested in the business scope of Xiulan, what you want to know is why Xiulan Group came to Baihe City. ”

"The reason is very simple, all the ingredients used by Xiulan Group are the best, and there is no one. A month ago, at a farm buying meeting, a male willow goat appeared. This kind of mutton has a very small smell, almost zero, and the meat is fatty, which is the best of the mutton, and Xiulan Group naturally has no reason to miss it. It was a very fair bidding, but Zhang Chi, the person in charge of Shanxiu Hotel in Baihe City, in front of the high-end catering industry in southern Fujian Province, sarcastically mocked our company and questioned Xiulan's development ability. This is an insult to Xiulan and a provocation to Xiulan!"

So Lin immediately made a promise to come to Baihe City to open within three months, and within three months of opening, Shanxiu customers shrank by one-half. Across the Donglin City, I ran to Baihe City to fulfill my original promise. The hotel is not far from Shanxiu, no more than 500 meters away, and will open on the 1st of next month. I hope you will be able to go by then, thank you!"

With that, he walked back to his seat in style.

Everyone couldn't help but be stunned!

used to fight on the farm, but even if the Xiulan Group didn't make any moves, everyone felt that it was a momentary anger at most.

And now that Lin Xiangxue's advertising space has been filmed, in front of most of the companies in Baihe City, the war book is recalled, which undoubtedly makes the situation of the two hotels directly endless.