Chapter 133: The Xiulan Group is here
The middle-aged man glanced at the audience and said with a smile: "Hello everyone, I am the general person in charge of the advertising space of Baihe Channel, Gao Hongzhi." ”
Whoa-
The face of Bai He Channel, everyone still has to give, just after introducing themselves, there was a warm applause from the audience.
Gao Hongzhi was very satisfied with everyone's response, and when the applause gradually stopped, he smiled and said, "Let me briefly introduce the Baihe channel." Baihe Channel was founded in 1965 and has been developing for 51 years. Through the joint efforts of several generations of TV station employees, the ratings of Baihe City have always been the first in the city, and even in southern Fujian Province, the ratings are in the forefront. We don't have a lot of space, from 8 a.m. to 1 a.m., which is only three-tenths of the time. ”
"Baihe Channel has a lot of excellent programs, such as Animal Encyclopedia, City Focus, Baihe News, Legal Programs, TV Dramas, Variety Shows, etc., relying on these high-quality programs to maintain the ratings of our channel. Under this ratings base and the excitement of the program, the advertising broadcast by our channel is quite effective, so the price of the advertising position may be slightly higher than that of other advertising companies. ”
After a pause, Gao Hongzhi continued: "Next, I will mainly introduce the advertising situation. The prime advertising time of our program is from 7 to 10:30 in the evening, and it is divided into three gears. Seven to eight, eight to nine-and-a-half, nine-thirty to ten-and-a-half. Of the three gears, eight to nine have the highest ratings. From Monday to Friday, the TV series "Undefeated Danhuang" is on the air, there is a variety show "Sinan Good Song" on Saturday, and there is a large-scale blind date program "Don't Disturb If You Are Honest" on Sunday. Each show has fifteen minutes of commercial breaks. This time, we are also the first to bid for the advertisement of this period. ”
Many companies in the audience were very interested in this advertisement, and when they heard this, they all sat up straight.
"Mr. Gao, please name the reserve price and the fixed price. Shi Zhenzhen said with a smile.
"Between 8 and 9:30, between 8:01 and 8:06, there was a five-minute advertisement. These five-minute ads have the highest ratings and are also the most expensive, with a monthly price of 3,000 yuan per 10 seconds and a fixed price of 12,000 yuan. The way to bid is relatively simple, I say start, and then start bidding, the person with the highest price, choose the time it takes, and the rest of the time continues to auction!"
Gao Hongzhi's meaning is very clear, for example, the first person has the highest bid, and he starts to set the time. If 30 seconds are set, then the bidding will continue for the next 4 minutes and 30 seconds until the auction is finished in 5 minutes.
The people in the audience discussed a lot and discussed how much to offer.
Lin Xiangxue glanced at Xu Fang, Xu Fang nodded slightly, and Lin Xiangxue also nodded.
"Bidding, start now!"
As soon as Gao Hongzhi's voice fell, a "jingling" sound immediately sounded.
Immediately, on the big screen behind the stage, a line of words popped up: 66 tables, one price!
", the usual price is only 6,000 yuan in ten seconds, and it's just a fixed price?"
"Table 66, why hasn't that woman seen it?"
"It's a bit of a face, but I'm quite willing to pay for it. ”
Gao Hongzhi didn't expect that the first one to make a price would be a fixed price. She glanced at Lin Xiangxue in surprise, and was a little surprised for a moment.
Coming back to his senses, Gao Hongzhi said with a smile: "Thank you for the first beauty, the first bid was made at a fixed price, this kind of good fortune is rare." I don't know which company the beauty is, and how long does it take to buy it?"
"Hello Mr. Gao, I'm Lin Xiangxue of Xiulan Group. The ratings of Baihe Channel are very impressive, and the reputation is also good, our group attaches great importance to it, and our group has contracted it for two months in these five minutes. Lin Xiangxue said crisply.
The venue, where there was still some discussion, suddenly fell silent.
Even Gao Hongzhi was a little confused at the moment, and asked, "Lin ...... How long did you say that?
"Five minutes, two months, what, is it against the rules?" Lin Xiangxue asked with a smile.
The venue immediately exploded:
", local tyrant!"
"What kind of company is Xiulan Group? Why haven't you heard of it?"
"It can't be a coal boss who drove it, right?"
"Two months? This is too wasteful, isn't it? You can restore the original price in a month, this company is crazy, right?"
“……”
Cai Qin and Wang Yuzhu's bodies shook, and they only felt dizzy in their heads. , Mr. Lin, your courage is too terrible!
Gao Hongzhi didn't know what to say for a while.
Shi Zhenzhen, who was standing on the side, was also a little surprised, she had organized many advertising meetings, large and small, but it was the first time she had encountered such a generous shot, seeing that Gao Hongzhi did not speak, she reminded: "Mr. Lin, according to the fixed price, 360,000 yuan a month, and 720,000 yuan in two months." I don't know if there's a discount there, but according to the rules of the auction at the venue, the money needs to be paid now. ”
Gao Hongzhi also came back to his senses, nodded and said, "If you discount it, it will be wiped for a fraction, 700,000." Mr. Lin, I don't know if you made a mistake this time, or if you really want to shoot?"
"I understand the rules, let's follow the process. Lin Xiangxue nodded in confirmation.
The contract has been prepared for a long time, and there is also a POS machine on the table, which supports credit card payment. Under the witness of everyone, Lin Xiangxue walked up to the stage, swiped the card to sign, and the 700,000 advertisement, the bid was successful and the payment was successful, and it was only one minute.
"Thank you Mr. Lin for your love, and I also hope that your company can establish a friendly cooperative relationship with Baihe Channel. Gao Hongzhi was also a little polite to Lin Xiangxue.
"Okay, when the first link is over, I hope we can talk about another advertising cooperation, I want to cooperate again between half past nine and half past ten, and the time is about two minutes. Lin Xiangxue smiled.
Gao Hongzhi was also stunned, what kind of company is this company, although the advertising space at half past nine is relatively low, but if you come for another two minutes, you will get more than 100,000 yuan, and then he smiled and said: "No problem." ”
The person next to him looked at Lin Xiangxue, and there was a little more curiosity and shock in his eyes.
I don't think I've heard of this company!
However, after spending so much money, they should not bid for the next advertising position, thinking of this, many people no longer pay attention to Lin Xiangxue, and turn their heads to listen to the next auction.
In ten minutes, Gao Hongzhi auctioned off all the advertising spaces from nine to ten o'clock, and got off the stage satisfied. Today, relying on the bidding of Xiulan Group, he can get a reward of at least 100,000 yuan!
"Thank you for the active participation of Baihe Channel, and I would like to invite Mr. Zhang of Tiannan Network to tell you about the advertising space of Tiannan Network. Shi Zhenzhen invited with a smile.
Soon, a middle-aged man came to the stage and said in a loud voice: "Good morning, everyone, I am Zhang Danian of Tiannan Network, and I am honored to show you our company at this grand event." Tiannan Network is one of the largest websites in Minnan Province, including social networking, music, forums, shopping, real estate and other pages. According to statistics, 87%25 of the Internet users in Baihe City have browsed the Tiannan Network, and an average of 33%25 of the Internet users will browse the Tiannan Network every day. ”
"For the user's experience, there are not many advertising spaces on our website, so each advertising space has a strong promotion effect. In each page, there are banners, search engines, vertical edges, banners and other ads. Among them, the homepage banner is the largest advertising position. When a user clicks on the website of our Baihe branch, the first second of the web page will be full of advertising content, and then slowly stretch upwards to the top and become a banner. Almost every user who browses Tiannan Network can see this advertising position, so the price is also the highest in the website advertisement! The floor price is 3,000 yuan per day, and the fixed price is 10,000 yuan per day, and the auction starts in seven days. Now, the auction begins!"
"Clank!"
Before everyone could quote, an electronic sound came, and then on the big screen on the stage, a line of words appeared: 66 tables, a fixed price!
"What's wrong with today's auction, the first one is a fixed price!" Some people were a little dissatisfied.
"The normal price is six thousand a day, which one is the most wronged person!"
", 66 tables! Isn't that what the Xiulan Group is?"
"Selling drugs, how can you be so rich. ”
"That's it, doesn't this raise prices!"
“……”
With Lin Xiangxue's bidding, there was a sudden discussion in the venue.
Rao is Zhang Danian, and he didn't expect the first advertising space to appear at a fixed price. When I saw the bidders, my heart also jumped, isn't this Mr. Lin who just bid for the advertising space of Baihe Channel?
I just spent so much money, and it is estimated that I will shoot an advertisement for a week this time. However, a good start is still more satisfying.
asked with a smile: "Mr. Lin, how many days are you going to shoot this time?"
"Two months. ”
"Poof!" the tea in many people's mouths squirted out directly!
"I just spent 700,000 yuan on Baihe Channel, and this will cost another 600,000 yuan!
"What kind of company is this?"
"Xiulan Group, search for it. ”
"I remember, it's a hotel in Qingyun City, which previously made a bold statement that within three months of opening, the Shanxiu Hotel would have half fewer customers. ”
"There seems to be such a thing, the high-end restaurant industry was still boiling at that time, and there was no movement for more than a month, and I forgot about it. ”
"Looking at the posture, it seems that you really want to die!"
“……”
One person pointed out the identity of Xiulan Group, and there was an uproar in the conference hall again, and many people looked in the direction of the person in charge of Shanxiu Hotel.
This time, Shanxiu came to participate in the advertising auction, and it was not Zhang Chi, who provoked Xiulan last time, but another high-level Wang Han.
They all know about the fact that Xiulan Hotel wants to challenge Shanxiu, but they don't care. A foreign hotel, if you want to enter Baihe City, it is really more difficult than ascending to the sky, and between Qingyun City and Baihe City, there is still a city in the east.
It's been more than a month, and there has been no movement on Xiulan's side, and they have gradually forgotten, who knows that at this time, Xiulan actually killed!
Wang Han's face was a little ugly, although he didn't know what Xiulan's situation was, but looking at the posture of this auction advertisement, it was obvious that the person who came was not good.
Hurriedly took out his mobile phone, opened the communication software, found the core group of the hotel's high-level management, and sent a message to the past:
Qingyun Xiulan Group appeared in this advertising exhibition!