"What you said is not unreasonable, it is indeed too early to rely on the traffic cost advantage of pure e-commerce to create a popular 'Internet celebrity consumer goods brand'. In my opinion, for at least two years, you won't even have to do the preparation for brand building.

You haven't learned enough in Ahri now, I think you can work hard for two more years with problems, and learn the operational skills of Ahri well, and then think about whether you can do it yourself?"

Feng Jianxiong used his rebirth advantage very sincerely and gave Tian Haimo a suggestion with a clear point in time.

His basis is that at present, "consumption upgrading" does not even exist as a slogan, and it is too far away.

Today's domestic economic environment is investment and export, and the central government has not even said that it is a troika.

Everyone thinks that Chinese people only like to make money, don't like to spend money, don't like to buy brands, like genuine and don't like private customization...... None of this is a problem.

Because the officials and gentlemen all think that GDP growth does not need to rely on consumption! Foreign people are willing to spend money, and Chinese people are willing to buy houses and invest, and it is enough!

Therefore, from a policy point of view, it is not only a problem that there is no support for popular light luxury consumer goods brands at present - in fact, consumer brands do not need policy and tax support, and rely on 100% market competition - but even brand protection, the state will not support it well.

The country's efforts to "crack down on counterfeiting" before the outbreak of the global financial crisis at the end of 08 and after the outbreak are simply worlds apart.

In other words, before the end of 08, all businesses that make money by brands, copyrights, software copyrights, and patents will naturally be burdened with a "lack of legal protection" DEBUFF in China.

Including the fakes sold on Taobao, in good conscience, there is also a big difference in the intensity of the attack before and after. This is not Taobao's sin, but the law of the country turns a blind eye, if Taobao is ruthless, there will naturally be a new platform that is not ruthless to steal these businesses.

Just like the ranger and the nomad starry sky, they actually want to do pirated games, but they don't do Sister Bird's 3DM will do it. Therefore, in an era when national law is not strict, in addition to harming oneself, it cannot have the effect of purifying society.

All of this will have to wait until 09 years onwards, because of the heavy blow to foreign trade and the temporary setback of people's desire to buy houses, the state hurriedly sacrificed the policy of "consumption to save the country" and "consumption, export, and investment troika to pull GDP", and the law has seriously tightened the protection of all intangible assets, and there will be a fundamental change.

The Chinese film industry, which relies on copyrights for a living, has increased dozens of times in the past six or seven years, relying on the tightening of legal protection. And the income multiple of "Internet celebrity brands" in this wave is actually no less than the well-known intangible asset industries such as movies.

Feng Jianxiong could not directly tell the other party that according to the current trend of US debt, a global crisis may break out within a year and a half - in fact, it is very possible that the time of the crisis will be advanced and postponed, and this belongs to the "gray rhinoceros that will inevitably happen in the future", rather than "a completely unpredictable black swan".

He can only analyze Tian Haimo from the side, trying to alleviate the timetable for her to start her own business as an 'Internet celebrity light luxury FMCG brand'.

In fact, he didn't understand why Tian Haimo was in such a hurry to leave Ahri.

Tian Haimo couldn't say it because of the bitterness in her heart.

She was expelled, and she didn't think about it.

But when it comes to this step of the lie, we can only bite the bullet and say it to the end:

"I think it's because you don't know enough about my learning ability, and I think I've learned almost everything I can learn at Ahri. You should believe in my ability and intelligence, I stayed there until I graduated, and I definitely could compare to the growth of an ordinary employee in three years. Even if it's not the right time to start a business, I want to change my environment to polish myself. ”

Feng Jianxiong sighed, after all, everyone is a close friend, Sister Mo Mo is so insistent, he can only fulfill the righteousness of a friend: "Then can you be specific, if you are a fast-moving consumer goods Internet celebrity brand, what kind of products are you going to start with?"

Tian Haimo hesitated for a moment, and said a thought she had pondered in the past few days: "That's what I think, I don't know much about technology, so I can't do things that are too high-tech." Then you have to pick a fast-moving consumer product that currently has a certain foundation of online shopping habits, a high price per unit weight, and can evenly amortize the logistics cost.

It is best for customers to have a higher price tolerance for these things, and they can have brand loyalty, and the quality risk control is also easy to do, and it is easy for customers to trust ......"

Feng Jianxiong rubbed his brain: "You can directly say the conclusion, what kind of consumer goods do you think meet the above conditions you said." ”

"If the idea is too naïve, don't laugh at me......" Tian Haimo was actually shy, blushing and said, "I think you can sell nuts or something, nuts cost dozens or hundreds of dollars a pound, and the logistics cost of a pound is only a few yuan, which can easily amortize the cost of free shipping."

Of course, to be refined and have a brand, it is best to get a two-dimensional marketing plan to win over young consumers. Then I also know how to use Taobao's traffic hype resources to save the most money and maximize the drainage effect. I'm sure my peers don't understand me in this area, and I'm concentrating on research and operation in Ahri. ”

Tian Haimo said in a hurry, as if she was worried that Feng Jianxiong would laugh at her, so she desperately explained so much for the first time.

Indeed, in the eyes of people in 07, e-commerce is still so high, and it has not yet reached the level where people feel that "even buying rice can be bought online" ten years later.

All e-commerce entrepreneurs, if they want to attract investment, they must package their projects very high-tech.

If a young person says that the conclusion of her research is just to sell something to eat online, even if it is something with a relatively high unit price such as nuts, then she is very afraid that others will laugh at her for not pursuing.

After Tian Haimo finished speaking, he didn't wait for Feng Jianxiong to react, he was already blushing like a drop of blood, and seemed to have said something particularly shameful.

"Don't you look down on me...... I studied in Ahri for more than half a year, but I only thought that it was suitable for selling nuts when I started my own business...... Don't you think I'm like a village girl......

However, Feng Jianxiong's reaction in the next second moved Tian Haimo a lot, and he felt a little extra confidant:

"No, how could I look down on you? Although your ideas are still a little ahead of their time, it shows that you have analyzed the trend of various cost diminishing costs in a down-to-earth manner.

And you don't have a team yet, and you're a liberal arts student who has only studied business. If you casually say a lofty entrepreneurial goal, I would suspect that you are talking big and deceiving people and using PPT to attract investment. ”

Tian Haimo's eyes lit up, and he forgot about the big defense of men and women, put down the knife and fork and grabbed Feng Jianxiong's hand: "Do you really think so?

Feng Jianxiong subconsciously withdrew his hand and replied, "Of course it's not to comfort you." The only thing I want to tell you is still that sentence: it's a bit early to do this, and it's not easy to hit the brand.

If you insist, now make some products that have a higher unit price than nuts and require more online shopping models to dispel consumers' doubts. And you'd better start with the online channel first, and then think about the brand after two years.

I do have a resource here, and if you really want to go it alone, I can give you a training session - of course, I get the brand license myself, so most of the profits go to me, and I can give you a small number of management dividends. How to build the team needed to do e-commerce, you should also exercise and learn in the past few months. Of course, you have to evaluate whether you can do it or not. ”

After listening to Feng Jianxiong's suggestion, Tian Haimo breathed a sigh of relief.

The two were eating eye-catching steaks, chatting about the follow-up with a pair or not.

It seems that Tian Haimo is not very enthusiastic.

Feng Jianxiong wiped his mouth, as if reminiscing for a while, and continued: "You should have heard of the 'well-known brand building seminar' in Beijing at the end of last year, I used to act as an agent for the 'L Gan Ma' brand, and helped them operate the 'well-known trademark recognized by the judiciary' in advance.

At that time, Mr. Li and Mr. Tao, who have now retreated to the background, were reluctant to pay a high agency fee, and finally only talked about thousands of cash risk agents, plus the exclusive overseas distribution rights of the 'L Gan Ma' brand hot sauce for several years, as well as some online distribution rights - it may be that they themselves are not optimistic about hot sauce and sell it online. If you really take it out and change hands, it is estimated that it can be worth a million levels.

I think that people who are willing to buy specific brands of condiments online should be particular about food culture, not to mention the middle class, at least not casually, with a taste for life. If you want to be a mid-to-high-end Internet celebrity hot nut in the future, the target customer group you want to target will have a high degree of overlap.

With your current ability, you don't have the ability to play your own brand. It would be better to practice how to operate with other people's brands that have become popular, and to understand the customer acquisition problems of channels and target customers. And I once did research, don't look at the L godmother's hot sauce is currently only sold in China, in fact, it will cater to the taste of the rice people more than Mexican hot sauce, if you have the energy, put it on Amazon monopoly sales, maybe it will have a miraculous effect. ”

"Would Americans eat that kind of turtle seasoning in the ravine? Impossible, right?" Tian Haimo herself is a soft girl from Gusu, of course, she doesn't eat spicy, so she is very skeptical of Feng Jianxiong's opinion, and feels that she can't understand it.

How can the awesome American masters eat the local spicy sauce in the 100,000 mountains in the poorest countryside in China?

Tian Haimo can't be blamed for this, because it's 07 years now, whether it's L godmother or Ma Yinglong, they are still almost unknown on the other side of the ocean.

If it weren't for this, the other party would not have given Feng Jianxiong the exclusive distribution rights of an industry-leading brand with annual sales of billions on several continents for a price of several million.

Feng Jianxiong can't tell Tian Haimo: Even if you don't do anything, in another five years, Americans themselves will invent the use of L godmothers to eat everything, from orthodox toast, pasta, and pizza, to hot sauce coffee, hot sauce popsicles...... A variety of dark dishes.

He could only assert bluntly: "If you don't believe that this thing has a future, then it's even better." I'll give you a few less points of profit sharing. Anyway, I don't find anyone to ask for that distribution right in my hand at the moment, and I'm idle when I'm idle, you take it to practice, you don't have to use it in vain, anyway, I won't pay any other costs. ”

Tian Haimo was right when she thought about it, since both parties were not optimistic, she had a lot less sense of guilt and crisis of "In case I take the distribution rights, I won't make much money, I'm sorry for Xiaoxiong's trust".

You can travel light, and it couldn't be better.

Tian Haimo suddenly found that she seemed to be able to really consider "starting a business after graduation" without looking for a job seeker.

It's really a prophecy.

"Well, maybe I'll try it. Tian Hai agreed with a smile.

Seeing this, Feng Jianxiong was also sincerely happy for his close friend:

"It's a pleasure to work together, by the way, I came up with a name on a whim, and I think it's quite suitable for your future business plan - if you have been selling hot sauce for two years, the situation is really ripe, and you are ready to change to Internet celebrity nuts, how about the brand is called 'Three Civets'?"