Chapter 128: It's Not Scientific

When the wine was half-drunk, Ximen Zhen Ji Nan Xiaoxuan drank high in advance, groggy and unconscious, fortunately there was a sofa in the box, and they were all carried there one by one.

After all, they are also the ones who are celebrated today (they are members of the championship team), and they are inevitably coaxed and drunk.

After drinking almost, Feng Jianxiong's thinking also broadened, seeing that Yu Meiqin and Ding Lihui were present, the opportunity was rare, he struck while the iron was hot, turned out the computer he carried with him, and opened a file.

"Meiqin, Sister Hui, come and take a look. He burped, pointed to the screen and said, "Look, I'm going to set up a separate media company, and I can take out a part of the equity and cross-hold with NICONICO Video Network." The new company is specially preparing for the new debate variety show "Wonderful Story", you all come and help me. ”

Although Yu Meiqin and Ding Lihui didn't drink as much as Nan Xiaoyuan and Ximen Zhen Ji, they were also slightly in a trance. And if you drink beer until you are in a trance, your stomach will be uncomfortable. They could barely bend over and hold Feng Jianxiong's notebook to read.

Yu Meiqin glanced at it and asked, "What about the name of the company? How to divide the labor? I have always felt that this show has not yet reached the best time to launch, and there is no market in China at all......

"The name hasn't been decided yet, since it's the two of you who are in charge, you have chosen the name yourself. Meiqin, Meihui, Meili, is it just a company name anyway, and it is not publicized to the outside world, only the variety show itself is promoted. Just take one of them......"

(PS: Leave a message to vote, in the names of Yu Meiqin and Ding Lihui, how to piece together the company name looks the most normal...... )

Ding Lihui on the side nodded, accepted this setting, and asked Feng Jianxiong: "The name is set again, what are your plans for the division of labor?"

Feng Jianxiong commanded bluntly: "Meiqin is eloquent, and she also has a deep understanding of debate programs. She is solely responsible for the planning and operation of the program. After all, Sister Hui has been working in several CCTV program groups for two years, and she has accumulated publicity and distribution, so the company's external publicity and promotion and resource integration will be handed over to you——

I believe that you have worked as a production assistant in the films "Bite of the Tongue", and you should be able to be a good home for a variety show and help me manage my expenses. I sent you to places like "Tip of the Tongue" to give you the opportunity to practice, but it wasn't for nothing. Make the most of it.

Now that Mai Trin has not officially graduated, she will slowly get it up first, prepare for a few months, win over the contestants, and wait for the official launch of the show during the summer vacation.

I can give you some ideas, for example, can you get some drafts linked to station N, not all participants may let professional debaters take the role, we can part of the professional players who have participated in the national debate, with some folk eloquence experts who have been auditioned by layers of fans of station N, and then form a team to help these amateur eloquence experts improve. It's a big deal to drag on a season, don't use the elimination system, but a round-robin game, and keep changing new topics.

At the end of the season, the audience should see the growth of these 'novelty' levels, so that the audience's interactivity will be greatly improved, and the show will definitely be successful. ”

As soon as Feng Jianxiong's voice fell, Yu Meiqin and Ding Lihui reacted completely differently.

Yu Meiqin said worriedly: "Not only the competition, but also to reflect the growth of the auditioned players in a year? I can understand what you said earlier, it is equivalent to moving the competition system of singing variety shows to talk shows. Mango Channel's 'Super Girl', as well as some male voices imitated by other stations later, are all in this way, and the experience of absorbing the viewing rate is relatively mature.

But the selling point of this 'growth of a player's ability in a season' ...... Is there a precedent to follow? How can you guarantee that you will succeed? Have you analyzed the psychological principles behind this? The company has just been established, unless you are willing to burn money and try and make mistakes, it is better to be safe, but don't innovate for the sake of innovation, consumers don't buy it. ”

Feng Jianxiong was asked such a rhetorical question, and he didn't know how to explain it all of a sudden.

The reason why he casually said so much was because the "Wonderful Story" he saw in later generations was arranged in this way, and it was also a success among middle-class audiences.

(Of course, you can't compare the ratings with those singing shows, after all, the knowledge level threshold of people who watch talk shows is relatively high, and elementary school students can't watch it.) The Riba people are not the same system of judging success. )

But if you really want to talk about how much homework you do, knowing why, Feng Jianxiong really doesn't have the time - he has just finished the competition today, and it is completely a faint thought of where to talk about it at the wine table.

"Okay, even if I shoot my brain, I won't shoot it in the future, you can do your own research, I'll say that. Feng Jianxiong wiped his nose and temporarily retreated. (Just like Wu Sangui's posture of touching his nose before he wanted to kill)

Yu Meiqin was very proud, and finally used her "professionalism" to dismiss Feng Jianxiong once, and couldn't help but pour herself a glass - all night, she had never drunk a cup of self-pour before, she had completely poured the wine and waited for others to toast, and she had to play Tai Chi for a while to push off some, so she really had to drink it as a last resort. So she hasn't gotten drunk until now.

It can be seen how difficult it is to dismiss Feng Jianxiong once, and how worthy of celebration.

Maybe it's even better to celebrate than winning the championship.

It's a pity that the poppy gin hasn't finished drinking yet, and Ding Lihui, who has been listening quietly, helped Feng Jianxiong lie:

"I THINK XIAOXIONG IS QUITE REASONABLE-DID YOU GO ON YOUTUBE TO INVESTIGATE SOME FOREIGN VARIETY SHOWS THAT HAVE BEEN SECRETLY REPRINTED? WHEN I WAS ON CCTV A WHILE AGO, I MET A FRIEND FROM THE GENERAL BUREAU, AND HE HAD A LOT OF VARIOUS PROGRAM PLANS FOR REVIEW.

I see that some provincial satellite TV stations in China are currently considering upgrading the model of the 'Super Girl' talent show, adding some growth elements to enhance audience loyalty and user stickiness - I really think you Wu Yue Satellite TV is investigating a foreign variety show called "The Voice of the Netherlands", which was broadcast in Europe last year.

If you're going to add a 'growth element', you might as well do your homework on that show in detail and then consider transplanting. ”

When Feng Jianxiong heard this, he was a little sober, and secretly patted his thigh: Yes, why didn't I think of it!"In the talent variety show, add the growth elements of the contestants", isn't the later "Wonderful Story" borrowed from "The Voice of China"!

In the era of "Super Girl", there is no growth in singing variety shows, and when the first episode was contested, the contestant's singing skills and comprehensive level were basically so strong by the end of the season. It's just a game.

But in the era of "The Voice of China", in addition to the selling point of the superficial gimmick of "don't look at the face and just listen to the voice and turn the chair", there is actually another success factor that has been ignored by the world, that is, it reflects the "growth" - after the "mentor" selects people to form a "team", it is necessary to really cultivate players and reflect the bitterness and hard training behind the success of the other party. In this way, the distance between the audience is further narrowed.

As for the next few years, even the behind-the-scenes details of "why are the actors awesome" have to be performed to the audience to win attention.

The biggest reason why most audiences are not interested in variety shows is that they feel that variety shows are "fake", and there are "screenwriters" who have rehearsed the "script". It is very likely that those who feel that they are popular are because of the unspoken rules and cannot convince the public.

Therefore, in this era, exposing the inside story of "the reason why the winner is convincing" is the essence of variety shows' counterattack in an era when credibility is getting weaker and weaker.

Feng Jianxiong was originally not interested in those singing and dancing things in the entertainment industry, and his understanding of variety shows in later generations was only "Wonderful Sayings".

After all, he is a high-IQ elite, where did he have the time to watch "vulgar words" like "The Voice" in his last life?

Ding Lihui's comments just made up for Feng Jianxiong's shortcomings - although it will take another two years for the domestic "The Voice" to appear, the prototype of its copying has already appeared in foreign countries. (In '09, there was The Voice of the Netherlands and The Voice of Germany, but The Voice of the United States has not yet appeared.) The key to making up one's mind to be on the voice is to follow suit after seeing the American version, after all, the market pattern of small European countries is too far away from us. )

Therefore, anyone who is keenly aware of the cutting-edge dynamics of the entertainment industry, such as Ding Lihui, will know where to go for a review as soon as Feng Jianxiong reminds them.

"Sister Hui is right! Let's make bold assumptions and be careful to verify. It's that model, can you learn from it, you can take a good look and then talk about it - well, what's that, Sister Hui, or you will resign next month and handle the establishment of the company first. Then I'll give you an account, you go to the Netherlands and Germany for a good inspection for two months, don't be afraid of spending money. The program schedule is not in a hurry. ”

Feng Jianxiong immediately wrote a check to persuade the talent to use it for his own use.

This is a disguised "two-month tour of Europe", for a 23-year-old girl who has not been in the workplace for a long time, this condition is not unfavorable.

Although, Ding Lihui has earned hundreds of thousands of dollars through cooperation with Feng Jianxiong. (Shi Nicole's ability is worse than her, and she has earned millions with Feng Jianxiong, but Shi Nicole gave up her temperament to be Feng Jianxiong's woman, and her nature is different.) )

"Okay, take your time. Ding Lihui thought about it for a while, and then she resolutely understood what to do.

Staying in the TV station and looking for various crews to mix, the future is really not necessarily as good as opening a media company with Feng Jianxiong.

Even if the company is mainly content-oriented rather than publicity-oriented in the future, the position of CEO will be seized by Yu Meiqin, and it is good for her to be a COO.

"It's really a concubine who is very helpful! I just taught Xiaoxiong a lesson, and there is a 'beauty to save the hero' to help him speak! The theory is still a set! Xiaohui, you are a heavy color and light friend, why didn't I see you clearly in the outer courtyard back then!" Yu Meiqin scolded with a narrow smile, but obviously did not care.

Ding Lihui's face turned red, and she said angrily: "Hey, I'm just talking about things, okay? Are you making such jokes about me again? I'm a powerful faction, not an idol! If you want to say that you want to be a concubine, you should enjoy it yourself." For a man, the girl who can help him do things is not as good as the girl he is willing to help do!

I advise you to really start, or don't be so strong and have to appear that you know everything - if you were willing to learn from yarn as ignorant and innocent, you would have done it a long time ago!"

"Ding Lihui, I'll tear your mouth!" Yu Meiqin was completely angry, smashed a beer bottle with a "bang", and gestured with half of the glass.

"Don't, they've all drunk too much, it's all my fault, it's all my fault, and there are some things that can't be talked about after drinking. Feng Jianxiong hurriedly intercepted it and snatched Yu Meiqin's bottle down.

However, Yu Meiqin coldly touched the pocket of her trench coat, took out the Mexican Eagle silver coin that she was playing with and threw it over, it was as fast as lightning.

"Oops~" Feng Jianxiong, who persuaded the fight, was shot.