Chapter 1149: A Bunch of Tape Measure Factories!
Zhengxin Group, in the corridor leading to the conference room on the top floor.
"Li Dong, this is a model that has been collected by our marketing department, which is currently under research and development, and has submitted the appearance for review to form an infringement on us. According to our statistics, more than 10 car manufacturers, including Nanqi, Victorinox, Dengrun, Jiansen, Mingdong, Qiannuo, etc., have submitted for review or have announced the appearance of new energy vehicles, all of which have formed different degrees of infringement on our models. ”
Li Fanyu strode towards the conference room and asked a group of people behind him: "Has the legal department launched an investigation? Can these plagiarisms be finalized and have actual evidence?"
"Chairman Li, our legal department has intervened. At present, judging from the model information exposed by these suspected infringing car companies, we Zhengxin's mini, A4, I3, I8, and X-car's Chunjun, RS, Longbow, and Jinya are the hardest hit areas for plagiarism.
However, the plagiarism of these suspected plagiarized models in terms of appearance is certain, but in the details, these models have made considerable modifications. Such a lawsuit is not easy to fight, and the burden of proof is not easy to do. ”
Hearing the report from the Ministry of Justice, Li Fanyu suddenly stopped, turned around and glanced at the person who spoke just now, "You mean to say that we can't win such a lawsuit?"
The man nodded solemnly, "It's hard to fight ......"
Li Fanyu thought for a moment and nodded, "I know." Has Mr. An been informed of this matter?"
"Mr. An is waiting for you in the conference room. Chen Yuhan, who was behind him, immediately replied.
Looking at the review materials of several car companies' new energy vehicles in her hand, Li Fanyu snorted coldly, led a group of people behind her, and strode to the top floor again.
Rooftop meeting room.
Seeing Li Fanyu leading a large group of people to push the door in, An Ning stood up from his seat.
Li Fanyu didn't talk nonsense, "What do you think about this matter?"
"Trouble. ”
"What do you say?" asked Li Fanyu.
"Zhengxin has been targeted by a large number of tape measure factories, and the streets will be similar to Zhengxin's models in the future, but the quality of the cars will be affected, whether it is the recognition of Zhengxin's models, the sales of infringing models, and the height of the brand in the hearts of consumers. ”
Li Fanyu sat down in the first place, and then beckoned to everyone, "Sit down." It is necessary to come up with a plan immediately to minimize the impact. ”
Everyone sat down in an uproar, and immediately someone began to come up with ideas.
It is said that the spare parts suppliers of the infringing vehicles are identified, and they are involved in the production of resources. It is said that at present, the crash test of the whole vehicle in China is carried out at the Zhengxin test site, and which infringement is stuck in which crash test. It is also said that they directly used legal means to defend their rights and filed lawsuits with these dozen companies.
The more Li Fanyu listened, the more irritated he became.
Zhengxin currently has in-depth cooperative relations with the best automotive parts suppliers in the country, which is true. But if such a thing as card zero matching, if it spreads, Zhengxin will definitely be pushed to the forefront.
After all, it was because of this that he and Xu Guangsheng had a lot of trouble, and everyone in the industry knew about it. Now that you are bigger, and in turn use the means you once despised to restrict and suppress other car companies, then no matter what your intention is to do this, you will be ignored
The card test is the same as this, Zhengxi has more resources in his hands. If you really don't want to be embarrassed, you want to restrict the development of any car company, then Li Fanyu has many ways.
It's just that the current faith is not the same as in the past, and naturally there are many shackles in our actions.
Not to mention the lawsuit, the people in the legal department have already made it clear enough. For this level of infringement, it will be a long-term matter if a lawsuit is filed. By the time the verdict came out, the daylilies were cold.
Li Fanyu has not never seen such a thing.
In fact, as early as when they didn't build cars and the historical process of automobiles had not changed, there were two companies that relied on tape measure plagiarism.
It's Zotye and Lufeng.
Zotye won't say, what Q5, macan, that's an imitation of a six. Lu Feng did not let too much, and forced the Range Rover Evoque to increase the price from the beginning of the listing to the later seven-fold sale, and even the last seven-fold discount could not be sold, so he had no choice but to change the generation.
The plagiarism is so arrogant, didn't the original car factory sue?
Of course I did.
But in China, the protection of intellectual property rights is ...... It can only be said as a joke, don't take it seriously. The time and money invested in such a lawsuit is quite huge.
In the end, you don't necessarily win yet.
For example, in the previous time and space, Chevrolet Spark sued Chery QQ for plagiarism. In the two cars the shape, temperament, positioning, price almost completely overlapped. In the case of Chevrolet's loss of hundreds of millions of dollars, it is simply borrowing from the original.
But the lawsuit was fought from the beginning of 03 to the end of 04, and in the end Chevrolet lost the lawsuit.
It's embarrassing.
In China, it is too difficult to protect intellectual property rights.
It turned out that thinking of these things, Li Fanyu still felt quite funny. But now that it was his turn, he really felt the deep malice from this society.
"Dong Li, I've seen all these models one by one. The shape of these cars is indeed too similar to many of our products. But I don't think it will do much damage to our current interests. ”
At this moment, a manager in the marketing department spoke.
"How?"
"First of all, there is a huge gap between the overall effect between the target of these cars and the whole effect of the car itself, they are copying some of our quite successful models, but they are afraid of falling behind the evidence, they have made a lot of changes themselves. These changes have made the models in Zhejiang and West without exception project an incongruous sense of LO, and in doing so, they have further strengthened their positioning as cheap cars.
Moreover, the price difference between the target of these cars and the target of the car is huge, and there is no direct competition at all. Potential users of these models of ours will not switch to these plagiarized cars just because they have been copied. ”
Li Fanyu glanced deeply at the person who spoke, "But in the long run, these plagiarized cars have lowered our brand image, and it is inevitable that we will refuse to buy the copied models and switch to other brands." This loss is what I consider. ”
"Yes, but as you said, that's for a long time. We still have time. The man got up and said.
"What time?" asked Li Fanyu.
The man spread out all the plagiarized materials and pointed to the place he figured out above, "These cars are the core components supplied by Panasonic." The most effective way to solve a problem is to get to the root cause. As long as this is solved, these beam-jumping clowns...... Naturally, it disappeared. ”
Li Fanyu's eyebrows raised and grasped the point.