After eating and arranging Wen Boya to the song hall, Wu Xiaozheng was still thinking about Estee Lauder.

Indeed, Wen Boya showed him the professional demeanor of a professional manager of an international brand, which is temporarily not possessed by most practitioners in China.

This is also one of the reasons why Wu Xiaozheng actively introduces international brands in advance.

After the international big brands come in, they bring not only excellent products and advanced technology, but also their successful management experience and professional standards, and Chinese people can learn a lot after working in these big brands.

In later generations, quite a number of successful entrepreneurs have a long time of experience in internationally renowned companies, and they have successfully applied what they have learned from international companies to their own businesses, so that they are more likely to succeed than others.

And in turn, they can use the excellent national brands they have created to compete with international brands, so that a large number of national brands have risen in later generations.

Therefore, Wu Xiaozheng became more and more sure that what he did should be right.

But he also reminds himself that you should never take international brands as a savior.

He is well aware that the reason why international brands are interested in China is that they are interested in China's huge market potential and the huge wealth that the Chinese market can bring to them.

From the conversation with Wen Boya, Wu Xiaozheng can conclude that the prices of Estee Lauder's various products will definitely be set high, which will be much more expensive than in the United States, and will also be higher than Hong Kong, Singapore, Japan, South Korea and other places.

This is the arrogance of international brands.

In their eyes, China was still a backward country at this time, and consumers were ignorant and blind, and they could be slaughtered at will.

Because of the lack of competition from excellent local national brands, they can act recklessly.

This is not what Wu Xiaozheng wants to see.

Therefore, he immediately ordered Shen Mo, who was still with him: "We have set an unwritten rule in Grandview Plaza, that is, to do everything possible to support excellent national brands." ”

The reason why it is unwritten is because Grandview Mall is a carrier of a large number of brands, and it must treat all brands equally in order to comply with the business rules that must be followed.

However, in terms of specific operations, shopping malls can actually have certain tendencies, such as specific location arrangements, and activities and promotions in shopping malls.

The support that Wu Xiaozheng said is to use the resources of Grandview Plaza itself to support the national brand.

Shen Mo nodded.

For Wu Xiaozheng's words, he has always implemented them to the letter.

Wu Xiaozheng asked a very key question: "How are the preparations for the opening of Grandview Plaza done?"

This is indeed the most critical question.

According to Grandview's plan, the official opening time of Grandview Plaza is set for May Day.

There is a lot to do for such a large store to open and become popular.

The first is the issue of transportation.

In this era when private cars are not yet popular, even if Grandview Plaza is attractive, if the transportation is not convenient, it is useless, and consumers will not be able to come even if they want to.

Fortunately, Wu Xiaozheng had already anticipated this situation, as early as the beginning of the project, he had already communicated with the relevant departments about this issue, and then the relevant departments and the bus company coordinated.

"The traffic problem has basically been solved, and from next month, all bus lines passing through Wuyi Square will be detoured to Grandview Plaza, and from a week before the opening, the bus company will also open eight shopping lines to remote areas of Changshi. ”

"The ferry company, on its part, has also set up a docking point at the newly built Zhengjia Pier. ”

Shen Mo gave Wu Xiaozheng a reassurance.

In fact, as long as you think about this problem, it is not difficult to solve it.

As the only super hypermarket in the whole of Changshi in this era, as a new landmark of Changshi, bus companies and ferry companies are also salivating at this point, because the large flow of people here means a lot of income for them.

Therefore, despite many rounds of communication and consultation, there has been a clear and appropriate solution to this problem.

The second is the issue of publicity and promotion.

Wu Xiaozheng is not too worried about this problem.

Now in Changshi, whether it is a bus advertisement, a TV broadcast or a newspaper, it is overwhelmingly advertised in Grandview Plaza.

Even Wu Xiaozheng is at school, and he often hears students talking about the soon-to-open Grandview Plaza, saying that they must find an opportunity to go shopping as soon as possible.

"From April 1, the countdown to the opening will be launched, and the publicity and advertising on CCTV will also be launched. A week before the opening, a special discount promotion program is also launched, which guarantees that nothing can go wrong. ”

Shen Mo gave Wu Xiaozheng another reassurance.

In terms of publicity, Grandview Mall is definitely a big deal.

Needless to say, the local propaganda in Changshi is basically an overwhelming propaganda bombardment after the Chinese New Year.

From April 1, CCTV's advertising plan will also be launched, and it will be promoted for a long time with the selling point of domestic and international well-known brands.

In this era when CCTV has not yet started, CCTV's advertising costs are actually not too expensive.

As for the special discount publicity plan, it was proposed by Wu Xiaozheng based on the experience of later generations.

After the opening of Grandview, every week or even every day, some special products and discount coupons will be launched, and these preferential discount information will appear on the shopping guide printed and provided free of charge by Grandview itself.

Only people like Wu Xiaozheng know how luring and confusing special prices and discounts are to consumers.

"I also discussed with Fat Pang about the performance in the square, and he will choose some suitable songs and dances to ensure that the atmosphere of the scene is lively enough. ”

The silence revealed another piece of information.

This is the benefit of Wu's enterprise industry.

When other shopping malls open, you have to look around for the performance team, but here at Grandview Plaza, you can guarantee that the best programs in the singing and dancing world will be staged every day.

In this way, together with the promotional activities in the square, you can ensure that the atmosphere of the scene is lively enough.

That's how popularity gathers.

"In this way, as long as these international brands settle in, there will be no big problems with the opening of Grandview Plaza?"

Shen Mo nodded: "Even if some international brands settle in a little later, it will not affect the opening of the square." ”

Wu Xiaozheng put his mind at ease.

As long as the Grandview Plaza is successfully opened, the boulder in his heart can be put down again.

Silent but said: "I have been notified that I have to go to the capital to attend the two sessions next week, I don't know ......."

Wu Xiaozheng: "......"

Unconsciously, a landmark two sessions in the 90s are coming.

As he expected, Shen Mo, as a representative of Wu's enterprises and a representative of private enterprises in Hunan Province, was successfully elected as a member of the National Committee of the Chinese People's Political Consultative Conference.

Is this a national recognition of the achievements of Wu's enterprises?

Wu Xiaozheng replied calmly: "You can arrange it yourself." ”