"Mr. Liu, can you launch the barrage function today, right? When I confirmed with you the day before yesterday, you said that there was no problem. ”

NICONICO VIDEO NETWORK, IN LIU YAN'S PRIVATE RECEPTION ROOM, ZHOU TIANYIN WENT STRAIGHT TO THE POINT AND EXPLAINED HIS INTENTION TODAY.

Feng Jianxiong asked her to follow up on the CHECK the day before yesterday, and the technical bugs had already been solved in the internal test, and only some pressure was needed to run in.

In the face of investors' questions, CEO Liu Yan's attitude looked calm:

"Don't worry, the revision just went online this morning - we set up a toggle control, first detect the browser version of the user's computer, FLASH plug-in version and performance, and then default to high-end users above a certain level, giving priority to the barrage version.

However, customers can still click 'Revert to Legacy Player' on the side of the playback window to block the barrage feature - I hope you understand that compatibility is the most critical for any new feature during the actual field test. Take into account the user's acceptance, step by step. This technical solution was proposed by Xi Ming, and I think it is very stable. ”

The treatment method mentioned by Liu Yan is actually the customary upgrade step agreed upon by major online video providers later.

For example, even in 2017, users who open Youku through a PC browser can find a blue vertical button in the upper left corner of the playback window: "Switch back to the old version of the player".

This practice of retaining the option to "revert back to the previous version" when upgrading can minimize the discomfort caused by user habits and user compatibility, and minimize the loss caused by user discomfort.

This is very important in the operation of the Internet. Because a lot of applied software is to be people-oriented, whether an operation is comfortable or not is largely unreasonable.

Users are used to it, and if they think it's good, it's comfortable - even if you're as strong as Microsoft, when the IN-XP was upgraded to IN-7, countless people felt that "the desktop key switched from one of the three small buttons in the bottom taskbar to the bottom right corner of the screen" was inconvenient, and it took a long time to get used to it.

Microsoft's HMI engineer can certainly give a clear reason for the revision: "Put the desktop button in the bottom right corner of the screen because you used to press the desktop button and press the mouse accurately." And now you can just pull the mouse to the lower right on a large scale without thinking, and then click directly without looking. Therefore, after the revision, users can return to the desktop one to two seconds faster than IN-XP, which optimizes the user experience. ”

However, ho-care?

User habits are the biggest.

With Microsoft's strength, I later thought to myself, "I have upgraded you from IN-7 to IN-10 for free, and even if your IN-7 was pirated at the beginning, I have not given me a penny to Microsoft, and I still generously give you a free upgrade to IN-10."

But the final result is not that the stubborn "user habits" of the Chinese market have slapped the face alive - a one-and-a-half-year window to upgrade IN-10 for free, but after expiration, the number of IN7 users is still more than half higher than that of IN-10.

Who told you not to leave the user with a concise enough respect and choice of "if you think IN-10 is not good, quickly return to IN-7"? Who makes you arrogant and arrogant that "new is good"?

Therefore, with the experience of Feng Jianxiong and his two lives, especially the experience of witnessing Microsoft's strong presence in the streets of China in later generations, he deeply knows:

The first important thing to engage in experience innovation on the Internet is to respect the user's right to choose—even if you only respect the "user's complacency".

The user is the biggest, and he has the right to choose to rest on his laurels. You also want to make it obvious that you respect him for his complacency, so that users can retain them.

Feng Jianxiong can realize this, and it should be.

But now that other people in the company can recognize this, it is worth paying attention to.

"Xi Ming, the CTO, has always been very stable in his thinking about making products? I have long felt that this tech nerd is a buildable material. If he really wants to get Liu Yan away in the future, his practical talents will still be well encircled. Feng Jianxiong thought so in his heart, and put several backbones of the technical team into the list that must be wooed.

Even if Liu Yan is gone, the company's harmonious and smooth power transition is still the most important.

……

Feng Jianxiong, Zhou Tianyin, and Liu Yan chatted for a while about the details of the launch of the barrage video function.

During this period, CTO Xi Ming was also asked to come over to introduce some relevant technical thinking, and Feng Jianxiong himself also took the computer provided by the company and personally experienced the current barrage function.

NICONICO's barrage function is still different from that of later generations, not only does it not distinguish different fonts and colors according to the membership privilege level, but also tends to have a timeline disorder when the user rolls back the playback progress bar.

But these are all details, and Feng Jianxiong knows that as long as he is given some time, he will be able to adjust it soon.

Compared with technical problems, what he feels is more obvious is Liu Yan's disgust with him, an investor, "interfering in the company's operations".

Liu Yan's guy is really still the kind of strong founder who expects to "take other people's money and don't allow others to point fingers at all".

"Mr. Feng, you have also investigated. We have said that what can be done technically, we have done it on time, with quality and quantity.

However, I still want to remind you that when these features will be launched and how to differentiate their operations is a matter for management. We have the most professional team, and we hope that you can fully trust us in accordance with the investment agreement. ”

At the end of the investigation and conversation, Liu Yan was so unruly and detached to take Feng Jianxiong back.

Indeed, according to the investment agreement in which he allowed Feng Jianxiong to become a shareholder, it was clearly stated that Feng Jianxiong was not allowed to interfere in the company's management.

As long as the founder's management team has no related party transactions and does not harm the interests of investors. Specific business decisions shall not be interfered with.

However, the NICONICO video network has no charging business so far, and there is no need to find third-party traffic to advertise, so there is almost no cash flow that may appear in related party transactions.

It is also impossible for Feng Jianxiong to catch Liu Yan to "fill his pockets".

Because this kind of handle doesn't exist at all - server hosting companies that provide data center services, or telecom operators that package broadband, will never give Liu Yan a kickback, right?

"Just let you run rampant a little longer. Since you are so shameless, we don't have any psychological pressure to deal with you. Feng Jianxiong continued to back down on the surface, but he was calm in his heart.

Even Zhou Tianyin, who came with him, was originally disgusted by this kind of drama of "barbarians at the door driving away the founder" - this is also human nature, just like in the Vanke case, the barbarian Yao drove Wang Shi away, and for people in the non-financial circles, nine times out of ten they are emotionally inclined to support Wang Shi.

It has nothing to do with whether or not the Virgin is cruel or ruthless, it is simply because most people who do practical things subconsciously despise Jewish financial dogs.

But now, seeing Liu Yan's domineering posture of relying on the investment agreement, Zhou Tianyin is gradually emotionally inclined to agree with Feng Jianxiong to kill Liu Yan "on official business" within the scope of the law.

"Of course I will trust you, and I will still promise not to interfere with the specific operation. Feng Jianxiong pretended to take a step back in order to relax Liu Yan's vigilance,

"However, I also want you to give a medium- and long-term explanation for 'how to use the unique and innovative technology of barrage video in the future to achieve the curve approach to Youku and Tudou as much as possible during the window period'. After all, all shareholders don't want to see a company that has a good hand and doesn't take the opportunity to be ruined, right? ”

Feng Jianxiong's wording was very cautious, only saying that Liu Yan should be clarified, but did not say that Liu Yan must do what he did.

It doesn't matter which company you are in the world, this is the natural right of investors - I don't interfere with how you run it, I just let you know in advance what you are going to do, right?

No matter how much Liu Yan hopes that "he will be able to do it", he can't refuse this request.

Liu Yan patiently and businessfully explained:

"Our current plan is to make full use of some video programs that are more likely to provoke user discussions and lead to rhythmic battles. It's better that big sites like Youku and Tudou are limited to resources that don't dare to pirate by policy, so that we can be exclusive, or at least other providers on the Internet are smaller and less quality than us. In this way, we can take advantage of the time difference between Youku and Tudou before the launch of the barrage function to win back some users. ”

"It's a bit slow, and I'm skeptical about what I'll be able to achieve in the end. Feng Jianxiong pointed out euphemistically, "First of all, your plan is too general, and secondly, you only focus on increasing the number of browsing users, and do not deepen how to use rhythm and social discussion to force users to sign up for members——

Haven't you considered the issue of paid members and the hierarchy of membership privileges? For example, paid members can block the barrage of non-paying members who registered later than a certain time, and non-paid members are not allowed to block member barrages? Only by dividing people into VIP levels such as 369 can people be better encouraged to spend money, publicize, and have a sense of belonging because of their sense of superiority. Even QQ sells diamonds and can think of taking advantage of people's comparison hearts, don't you think we can do better?"

However, this suggestion naturally waited for Liu Yan's categorical refusal: "No! Selling members and dividing into three, six, nine, etc., is not conducive to our mass promotion." Now our user fundamentals are only one-twentieth of Youku's!"

Feng Jianxiong unceremoniously pointed out the flaws of Liu Yan's thinking: "So, how do you explain the problem of 'insufficient window period'? If you directly vigorously develop and expand the fundamentals of low-sticky users, instead of deeply cultivating high-level and high-quality members." Then the growth data of the website will soon be noticed by third-party traffic data evaluation agencies such as ALEXA, and it will also be noticed by competitors.

With Youku's technical prowess, if he notices your threat and pays full attention to the new technology you propose, then you only have a one-year window. And if you do this, let alone super Youku in a year, it is impossible to do one-third of Youku. ”

Liu Yan said unceremoniously: "We can take advantage of the growth trend brought about by new technologies to draw a big pie for other external investors, so that they can give the company a high valuation in a short period of time, and throw in a large amount of money to burn money to promote the website." As long as we are willing to dilute our shares, it is possible to explode within a year. ”

Hehe.

The "contradiction between the founder and the early investors" predicted by Feng Jianxiong at the beginning seems to have appeared.

There is no founder who does not want the first-coming investors and the investors who may come in the future to compete dog-eat-dog bloody.

Because only in this way can the founder get the highest price?