Chapter Seventy-Three: Death to Those Like Me
Ying Yan's worries were reflected in the hall almost immediately. Don't look at Jin Yuan as if he wants to help, but the impression left on those present is that your art director is not as good as my painter. What you can't figure out, I'm just a phone call away.
Of course, this is also true. Jin Yuan is not only good at painting in the circle, but also has strong setting ability, and his interpersonal relationships are also first-class. Of course, this is directly related to the fact that Jin Yuan's manuscript fee has been increasing for many years, but he can't save money. However, now these friendships made by eating, drinking, farting and chatting have all become Jin Yuan's resources.
Zheng Qing'er is relatively simple. She knows that her painting skills are like that, whether it is good or not, whether it is bad or not, her aesthetic ability is much ahead of her painting skills, and most of the contacts in the circle are people who are about the same level as her. She can contact those great gods, but she doesn't know if the great gods are birds or not.
Although she was timid on such an occasion, Zheng Qing'er was still self-aware and immediately exchanged contact information with Jin Yuan.
Everyone sitting here is basically the backbone of each company, and it is impossible to have low emotional intelligence. The silver page culture has played like this, and it can be seen that they are very dissatisfied with Boming's behavior of touching porcelain, and they came to hang and beat. Although I think Boming is a little pitiful, it seems to be self-inflicted on the whole. This kind of thing, you have the ability to directly connect with the silver page culture yourself, whether it is learning or how, at least there is a saying. It seems that the silver page culture is not difficult to get along with. However, if you want to toss around through the way within the system, can't you see what the people of the silver page culture are?
In fact, in terms of systematic creation, whether it is text or pictures, it is an understandable category. Silver Page Culture came to fight today, and it will definitely come up with more things. For the people of Boming, it is difficult to feel uncomfortable today. Of course it's uncomfortable. But can you learn something? It's just too much. What Silver Page Culture has come up with for everyone to see is really the industry's top and latest content decision-making process, management methods and economic models. After Tong Yuelong first began to explain the economic model of the systematic construction of the content, the audience was silent, and everyone even took out a small notebook to take notes. After Tong Yuelong finished speaking, she smiled at Bo Ming's people, and didn't ask them anything else to add, she directly handed over the topic to Fang Anxin and asked her to continue. Fang Anxin is talking about how to build a self-sustaining economic system with readers and fans.
The economic model of Silver Page Culture is also very simple: carefully invest in high-quality content creation, grasp the consumption pain points of readers and fans, and then do as much depth and detail as possible, and reduce the cost of a single batch of products.
Silver Page Culture is now controlling the lowest cost of peripheral products, such as the last postcard for the admission ticket to the readers' meeting, only 300 copies were printed in one batch, plus dozens of spare. The cost of this batch of products is only 200 yuan, and if the art and design costs are all diluted, it is less than 1,000.
That's pretty impressive. On the one hand, it is the cost control within the company, and on the other hand, it is the in-depth cooperation with printing factories and suppliers. If there is no deep enough cooperation, why should the printing house make it for you? Moreover, a product signs a contract from the line, sends materials to the other party, and it is finished the next day, and even delivered to the company. This kind of response speed is also amazing.
But all of these have one premise: talent. Silver Page Culture is familiar with the printing business, and there are 6 operation editors who are familiar with the process of the printing factory. And there are 8 who are familiar with the surrounding design and can do it directly.
The company's outgoing design case is priced, but the designers within the company are sales commissions, a product on the entire operation route, from planning, proposal, design, factory communication and supervision to distribution, customer service, there will be a list, and then the specific sales profit, the entire operation route everyone benefits. A good product, of course, is the company that benefits the most, but everyone is also very motivated on the whole route.
In this way, competition and cooperation within Silver Pages merge, and the common goal is to develop good products and launch good content. The only thing that is more troublesome is the calculation and confirmation of profits, and how to distribute them reasonably. Although programs have been developed to automate settlements, manual review alone is a super cumbersome task. At present, the hardest departments in the silver page culture are the financial and administrative departments.
But this kind of model, Boming is only greedy. The silver page is not said, but this at least shows that their internal processes are very stable and scientific, the degree of freedom of employees is relatively high, there are many contacts for various external contacts, and the initiative is strong. Blooming can't do that, at least for now. Silver Pages is optimizing the process while making products, which is also where Bo Ming almost doesn't know where to go. You know, to optimize a process, you first have to run enough processes. This alone shows how prosperous the business of Silver Pages Culture is now.
Fang Anxin is a brutal little princess, so she won't care about this person's face, but Tong Yuelong will not be so extreme. watched the atmosphere slide in the direction of the Silver Pages Culture's propaganda meeting, and immediately interrupted Fang Anxin's casual play.
"An Xin, don't say it. If we continue to talk about it, our foundation will leak out. Tong Yuelong smiled briskly.
"Oh. Good. Fang Anxin shrugged her shoulders and said, "That's it." What we do, in fact, is quite troublesome. The difficulty is not in living and recycling, nor in how to send and collect money, if you want to continue to do it and do it in the long run, the key is quality control. If you don't do quality control well, everything will be in vain. ”
A few people are almost finished, and they don't need to add anything, everyone knows that the smashing has been successful. Blooming did promote this conference, and Silver Pages Culture also saw the face of the writers' association, and gave a lot of useful content at the meeting. However, after the meeting, who still remembers Boming Culture? Whether it is from the perspective of products, operation methods or understanding the logic of the industry, they are completely crushed by Silver Pages Culture. No one would think that the two of them were the same level of company.
If you want to learn the silver page culture, if it's just the set that Boming is playing now, it will definitely not be able to keep up at all. Moreover, the whole business logic is too complex, and the need for talents is also very complex and intensive. Basically, if you want to do the same thing as Silver Pages, you have to dig at least one person for each position. The income of talented employees in the silver page is quite not low, and this labor cost is terrible. When you think about it, the companies that have ideas about systematic content immediately have a trade-off in mind...... Boming claims to be able to do it, but it looks unreliable, so let's look at the production capacity of Silver Page.
After the meeting, Yue Qingyan and Tong Yuelong both received a bunch of business contact cards.
Zheng Qing'er didn't know what today's meeting was for, but Ying Yan was still ordered by the boss. When I went back to the company after the meeting, I was criticized by the boss.
Ying Yan said helplessly: "Boss, you can't complain about me." This business level is far from the same. The cartoon will be launched at the end of the year, but what about us? We don't even have a complete set of settings and character paintings. People are playing the top copy of the industry, and we are still in the novice village. Everyone is a big man in the industry, and I myself am a half-red and not a black author, and Zheng Qinger is just a second-line painter. If you want to scare these people on the silver page, you have to move too. And people's attitude is basically to persuade them to quit. It's not that we can't, it's just to let you see how to play the advanced ones. Boss...... Or you just come to your door and ask for advice. Zheng Qing'er and I try our best to learn this set, or we will make a fortune in a muffled voice, promote it on a small scale, and earn money. You are really going to provoke them with this way of playing, and you are really going to kill us in minutes. ”
Ying Yan's words caused the boss Xu Xiaolong to be silent: "You go out first." Think about it. ”
As you know, there is definitely a future for doing systematic content. But first you have to make something, and the capital market can recognize it. Otherwise, it looks lively, and the financial statements are still ugly. Moreover, this set is now really made of silver pages. If you explore by yourself and meet a powerful boss who is willing to spend money to concentrate on the content foundation and do a good job in publicity and marketing, then you still have to do it. If you can settle down and operate well for two or three years, three or five years, if you look at the long run, maybe it will be stronger than Yinying's system at that time?
Yinying's system is not without problems, for example, their front-end is in the book market, and the pace of publishing is too fast. In fact, it has not been able to fully mobilize the consumption power of readers, nor has it maximized the energy of fans. If their content is disconnected and can't keep up, or when there is no good product for a period of time in peripheral products, the popularity of fans will be consumed quickly. Besides, in terms of the quality of the whole work, Yinying is too calm and epic, in fact, it is not easy to mobilize young fans, the price of the customer order may not be very high, and there is little impulsive consumption. As for the Netherworld Office, there are still advantages in this regard.
However, it depends on what the boss thinks. It's not that easy to make quick money, or quickly expand your influence to investors.
Silver page culture, it's so simple, through a meeting, Boming is a little unsupportable. Originally, Ying Yan and Zheng Qinger also felt that although they were imitating and learning, they might be able to make a difference through differentiated competition. But this time they were baptized once, and they themselves did not have this confidence.
For all of you in the Silver Pages Culture, the meeting will naturally disperse after the meeting. Tong Yuelong went back to the company, and Ding Chen was still waiting for her in the company. Yue Qingyan finally interviewed Ding Chen briefly and asked her to join the content operations department. Tong Yuelong and Ding Chen, who were best friends and roommates in college, continue to rent a house together. Jin Yuan claimed to be going to the museum. The coffee has to be brewed in the composition association for a while. She didn't speak at the meeting today, but she was quite effective in the presence of an acquaintance of the Writers' Association.
In the end, Yue Qingyan and Fang Anxin were left.
Fang Anxin said: "It's hard to come out once, and eat with me?"
"Okay. Yue Qingyan readily agreed: "What to eat?"
"I don't know, alas. You'll see it. Fang Anxin really doesn't care, what she is worried about is that eating together is very easy with others, but with her, because of the toss of the wheelchair, it has become a very troublesome thing.
"What to eat is always a problem. Yue Qingyan didn't use his mind much in this regard. Or is it still the old place?
"Good. Fang Anxin smiled happily.