"It's the layout, and it's much easier to market the brand. Pen "Fun" Pavilion www.biquge.info Actually, my friend, you're already working on it right now! The idea of running a car variety show is really amazing, I didn't expect this, haha. ”

Mason looked at Li Fanyu with flashing eyes and continued.

Looking at Mason's sycophant look, Li Fanyu was old and happy, hehe, little ghost, you are quite clever!

Bringing Situ and Clarkson together to make "TopGEAR", in fact, at the beginning, it was purely because of the love of the previous time and space squadron show.

Then, I saw a way to make money.

And then, as Mason said, in order to add an aura to the faith.

As an automaker, preparing a car show will definitely play an absolutely positive role in the communication of the brand. If this show is operated well and gets high attention in a wide area, the benefits will be even greater. Needless to say, when the audience of the show reaches a certain height, occupying the first place in the opening and closing credits sponsors all year round is already an excellent communication for the brand.

If you rely on the aura of the management to let Clarkson blow about his own models in the show, cough cough...... That must be even better.

See, it's just killing three birds with one stone!

Li Fan smiled foolishly, "Of course, but Mason, what did you think about how Zhengxin would build an image in the United States?"

In fact, Li Fanyu is still relatively good at marketing.

In this time and space, because the development history of automobiles has been disrupted, with the disappearance of many classic brands and classic models, many successful marketing cases also do not exist.

does not rely on black technology, just by relying on these memories, Li Fanyu is also proper to be a master of automobile marketing.

But through getting along with Mason for a period of time, Li Fanyu felt that this thing was a very thoughtful person under the obscene and bohemian appearance.

He is not a conceited character, the ancients were good, and he knew it very well when he consulted the good way and said that he was a good man.

From the creation of Zhengxin to the present, it is really important to say that Li Fanyu has done a lot of things. But Zhengxin can grow rapidly because it can distribute the rights to the people below, such as An Ning, such as Wang Meimei, such as Pan Qiang, such as Huang Qi, etc. It is precisely by relying on the collective wisdom of these people to forge ahead together that Zhengxin can continue to move forward and develop higher with absolutely vigorous vitality.

The company has developed to a certain height, except for the core part, Li Fanyu no longer needs to meddle too much. Listening, adopting, and neutralizing the opinions of his subordinates is his most important job at the moment.

So feeling that Mason had the potential to become a right-hand man, Li Fanyu asked more.

In response to his inquiry, Mason spread his hands, "As people receive more and more information, a single form of advertising can no longer work well. You should have a better understanding of this point than I did if you were born in China, where the Internet is developing rapidly. So I want to establish a brand image in the hearts of consumers, or a little more dimensional, in the hearts of the American people. It is necessary to grasp a certain angle and continue to enhance people's understanding of true faith in the long term.

For this reason, I say that the idea of a car variety show is very good. Actually, I had the same idea as you, but not in such a different way. I'm going to do something with American dramas......"

Li Fanyu clapped his hands, this can be had!

"You see, the production standards of American dramas are getting higher and higher, and there are more and more of them. Due to cost and return on investment considerations, film and television producers are extremely welcome to the method of capital sponsorship. Given this situation, we don't even have to sponsor a TV series. You only need to find a film and television production company with a certain scale and influence, reach a cooperation or sponsorship relationship with them, and carry out content placement. You know, the audience for American dramas is definitely not small now.

As far as I know, there are also many people who like American dramas in China, and this group should not be underestimated. Think about it, stupid. For example, we can get a sponsorship relationship with HBO, and they make TV shows like "Prison", like "Sex and the City", like "Silicon Valley" and "The Social Network", where our cars often appear in casual but appropriate scenes, what will be the effect? You know, a wide range of people have a certain understanding of us, which plays a huge role in our product sales and brand communication!"

Li Fanyu is really pleasing to the eye now that he looks at Mason, "Very good Mason, since you already have a comprehensive plan, then let it go, I will do my best to support you." ”

"Hey, hey... Fool, this is your company, of course you have to support me! Look, when should I start?"

Li Fanyu rolled his eyes.

Does this need to be asked?

Making money is not about having a dinner party, but without further ado, the sooner the better!

"If you're ready, you can start tomorrow!" Li Fanyu got up and walked around the room twice, "By the way, Mason, the framework of your idea is not small, do you need me to transfer some people from China?"

"Ha, not at all! Foolish, since you want to develop in the United States, you need to adapt to the methods here. Although I had a failed business before, I'm a connoisseur when it comes to creating one!"

At this time, Mason's face was full of confidence, and the whole person looked a little handsome.

Merely... Handsome, but three seconds, his face froze... Rubbing his brows together, he made an embarrassed face and said, "I can completely handle the understanding and the implementation of the plan, but you have to send someone to take charge of the accounting part." Ahem...... Look at what happened to me before......"

Li Fanyu knew what this thing was thinking.

It is said that once I was bitten by a snake for ten years, I was afraid of the well rope, and this thing may have been bitten too hard by a snake, and I was afraid that I would become a snake...... That's why I said this......

That's true, as the old saying goes, brothers settle accounts.

A clear account and transparent picture of the company's operations is definitely beneficial for a senior manager like Mason to work happily with in the long term.

Running a business is actually managing people's hearts.

The environment of the enterprise is good, the system is perfect, and strict control on the key points is the necessary condition for the unity of the people.

In the case of Mason's previous experience, he just let the core things go too far. In fact, the partner and his ex-girlfriend may not have two hearts, but human nature has a greedy side, and in the environment of "not greedy for nothing, not greedy, I don't know if I am greedy for him", few people will maintain integrity and duty from the beginning.

The so-called "broken window theory" is what it says.

Li Fanyu nodded, and comforted Mason a few words while being kind.

Mason now has a head in his heart and doesn't need comfort. Now, this thing is desperately trying to seize the opportunity to win from Li Fanyu and have a counterattack in life.

"Foolish, I'm fine. I'm going to prove myself and show that bitch and scum what kind of character they betrayed!"

Looking at the perseverance on this thing's face, Li Fanyu patted him on the shoulder, "Ahem, Mason." There is a sentence in the Chinese fantasy novel, which may be very suitable for your current mood, and I will give it to you. ”

"Aha?

Li Fan cleared his throat, "Cough! I'd rather bully the pulsatilla than the poor!"