Chapter 435: Variants of the Joint Venture Model
Not surprising to Li Fanyu, Jones finally chose the oldest and most popular Mercedes-Benz 540K. Pen × fun × Pavilion www. biquge。 info Mason of the chicken thief weighed for a long time and gave a price of eight million dollars.
For this price, Jones accepted it without even thinking about it.
Originally, if this car had been auctioned, it might have been able to sell a little more. After all, this Mercedes-Benz 540K is slightly better than Shelby Toner in all aspects, which everyone present knows.
However, there is also a problem here, that is, if you sell through an auction house, you need to pay a lot of fees and taxes. And now, through private transactions, this money has been saved.
So this price is not a loss for Li Fanyu.
Old Jones also felt that he had picked up a bargain, and it was a pleasure to be able to buy a collectible of this kind at this price.
So the old Jones, who felt that he owed Li Fan a foolish favor, learned that he was going to organize a car variety show with Stewart, and the venue had not yet been settled. With a wave of his hand, he gave an abandoned warehouse near Colorado Springs to the three of them for use.
Under the old Jones Group, warehousing and logistics are the main business, and there are many real estate properties across the country. There are quite a few of them that they have stocked up on when they saw a cheap price in the past, so that they can be used for future transformation.
Americans have less land and more land, not to mention remote places like Colorado. There is really no shortage of such a preparatory storage point for old Jones. Empty is also empty, and giving it to Li Fanyu and the three of them for free is also a favor.
At first, Li Fanyu still felt a little shivering when using an abandoned warehouse as a recording location for the show.
But after seeing the picture of the venue that the old man asked the secretary to send, he didn't think so at all.
Seeing the photo, Li Fanyu realized that this place, which the old man called a "warehouse", was actually a special abandoned airport for the US military!
The venue seems to be not much smaller than the industrial park in Tiancheng, and what excites Li Fanyu the most is that the four rows of runways at the airport are all in good condition, and a little rectification is a perfect test site!
And that's not all.
Next to the airport, there are also three large warehouses that were originally used to store and repair aircraft, which is only suitable for use as a viewing canopy.
Not to mention the intact tower on the side of the airport – it's a perfect panoramic location.
Invisibly solved a major event on the road to the preparation of "TopGear", and Li Fanyu was happy to go directly to the east and invited Jones to lunch to express his gratitude.
Old Jones was excited, and immediately agreed.
After his personal assistant transferred the money to Li Fanyu's account, he directly asked Mason to fill up the Mercedes-Benz 540K with gasoline, and couldn't wait to board the car and catch fire.
Not to mention, the convertible Mercedes-Benz 540K full of retro lines, with the handsome Jones with a gray beard, complements each other quite well. If Jones had hung a pocket watch in his suit, the old knight would have been in a hurry for the whole century.
So a few people were slightly assigned seats, and they took a 1936 Mercedes 540K and a 1963 Shelbitona to a very famous luxury restaurant in the north of Los Angeles.
Needless to say, these two shiny old guys hit the road and directly became the focus of attention.
With the famous mouth of Stewart, and Clarkson's occasional stitches, the few of them really had a pleasant lunch.
After dinner, I agreed with Uncle Yu and Clarkson about the launch of the show. Li Fanyu separated from a few people and returned to the hotel with Mason.
As soon as he entered the hotel room, Mason jumped up excitedly: "Haha! Fool, we have only sold two cars, and we already have 13 million dollars in our account!"
Li Fanyu looked at his excited appearance, smiled and nodded, "Yes, yes, this money is quite happy." ”
However, Mason thought about it, put away his smile, put on a serious face, and said, "Foolish, remember the plan I told you before, right?"
"What's the plan?"
"For you to develop your business in the United States! Now that you have the money for these two cars, you can completely start the plan of a branch office! I have already planned it, Zhengxin is a Chinese enterprise, and if it invests in the United States in the nature of a multinational branch, the examination process and the business process will definitely cause some unnecessary trouble. Therefore, it is better to set the nature of the company as an offshore company, which will be much easier and easier to start business. ”
Li Fanyu naturally had no objection to this suggestion, "Listen to you." However, Mason, you must also know the sales of Zhengxin's models in the United States. Now I'm selling cars through the CPM sales network, so what are you going to do with this branch? ”
"Hehe, it turns out that people like you are also troubled! Fool, you must know that your current cooperation model with CPM is the same as the model of convenience stores. To put it bluntly, if you compare CPM to a convenience store, you are just a supplier with a small stake in the convenience store for them and for the U.S. market.
The main perception of Zhengxin Automobile is still under the shadow of CPM Group. If you want to truly break into the U.S. market, you must have a fulcrum. Use this fulcrum to continuously carry out brand marketing to Zhengxin and make a strategic layout in the U.S. market, so that American consumers can recognize Zhengxin, rather than just knowing that your Zhengxin Automobile is a Chinese brand represented by CPM Group. I say that, you understand, right?"
His analogy is quite vivid, Li Fanyu turned his brain a little, and he understood and grasped the key point of the matter very thoroughly.
"Mason, I understand what you said. But as you said, after the establishment of the branch, how to carry out brand marketing and layout? Do you have a specific idea of these two points?"
"BINGO! I WAS ABOUT TO SAY BOTH OF THESE THINGS. You see, at present, the Zhengxin cars sold by CPM are still sold through the import of complete vehicles. Even if they use the above connections, they simplify the approval process and avoid the trouble that many foreign car brands will encounter when entering the U.S. market. However, the tax part is not worth a penny, so the problem of excessive costs still exists.
The strategic layout I am talking about is to use the method of capital operation to acquire or invest in automobile manufacturing plants in the United States, and to manufacture Zhengxin automobiles in the United States, so as to greatly reduce costs and selling prices! When we went to Detroit together last year, I think you also saw that now due to the impact of the economic crisis, the entire automobile manufacturing industry in the United States is sluggish, and we can get production lines and production sites without much money.
Fool, I can assure you that the money you will have to pay for these will not be more than the tariffs you have to pay for two years! And with these, the faith will have a foundation in the United States. Taking a step back, we can reduce costs and increase profits, and further, in the future, we will directly produce models for the American market according to the consumption habits of Americans!"
After listening to him, Li Fanyu's eyes lit up, and his mind was clear.
Isn't this model a variant of the joint venture model of those foreign car companies in China?
Because of blowing Sting!