Ansan, Volkswagen SSSS store. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Because of the strong sales ability shown in the previous Hongguang and Fighter cars, this time the Tiguan was stocked before the launch, and the marketing department of Zhengxin Volkswagen arranged a stock of 160 units for them.

At this time, it was already the third day after the Tiguan was launched.

Although the Tiguan is far less terrifying than Hongguang in terms of sales, it is the most expensive of the three cars currently on the market at Volkswagen. Therefore, in terms of sales and profits, 4S stores will naturally earn more.

After two days of sales, the first batch of petrol Tiguan is about to sell out. At this time, the manager of the 4S store was preparing to ask Zhengxin for the goods.

After Zhengxin launched a new generation of automobile production line in United University of Technology, the production capacity has been increased accordingly, so the stocking work before the listing this time is still good. And it didn't delay the hot sales because of the production capacity.

But looking at the sales statistics table, the diesel version of the Tiguan that didn't even move, manager Liu Zhenxin made a difficulty.

He is a car savvy guy and has been in the car sales industry for almost a decade. According to his understanding, the engine on this Tiguan diesel version is good, whether it is from the data or the feeling he got from the field test drive, the performance is quite good.

But now the market situation of diesel cars, especially household diesel cars, is there, and there is no way to sell it.

In the past few days when the Tiguan was listed, the salesmen below also went out to sell. But the problem is that customers don't buy it at all, and no one can do that.

Thinking of this, he reached out and beckoned a salesman.

"Xiaoling, did the customer who test-drove the 2.0T diesel version yesterday have any intention of making a deal?"

The salesman shook his head slightly, "Manager, you can't sell it at all." ”

"Did you tell the customer about the performance of the diesel version?"

"Tell me! Compared with the gasoline engine, it is 30% fuel-efficient, suitable for low-speed road conditions on congested roads in cities, and the torque performance of diesel engines at low rpm is suitable for a certain degree of bad road conditions. The customers were also happy with the noise and vibration during the test drive, but when they got into the problem of refueling and now diesel oil, they all went to see the gasoline version, which I couldn't help it. ”

Liu Zhenxin sighed, "Then since this is the case, I will communicate with the manufacturer to return the diesel version." ”

Hearing this, Xiao Ling nodded fiercely, "Retreat, retreat, retreat!" Manager, there are always customers who want to test drive this version here, but they don't buy it after the test drive, which delays our time too much. With this effort, let's lead customers to test drive the gasoline version. It's not like you don't know how high the sales rate of our Tiguan's petrol version is. ”

Liu Zhenxin nodded, signaled Xiaoling to go on her own, and picked up the phone to dial the Zhengxin public.

However, the phone has not been dialed yet. On his mobile phone, the phone number of "Manager Sun of the Volkswagen Business Department" was displayed, and he peeled it off.

He hurriedly picked it up.

"Hey, hello Manager Sun!"

Faced with the question of how the Tiguan sold well, he quickly replied: "Very good! Now that it has been on the market for three days, it has not yet gone dark, and the sales volume is almost 120 units." I'm about to call you to restock. ”

But faced with the question of how the diesel version is sold, Liu Zhenxin's face collapsed, "This is the ...... I'm going to talk to you about it, too. We're really trying to sell it, but the diesel version doesn't sell well! Don't be afraid of your jokes, so far, we haven't even sold a single one. By the way, Manager Sun, how are they selling in other areas?"

"Ahh Hey, I'll just say it. Now the diesel version of the family car is not doing well, why do you say that the credit fee is doing this energy, it is better to add a more gasoline version of the model. ”

"What? Fuel-saving treasure? Manager Sun, let's not engage in those crooked things at the 4S point. We don't sell any of these consumables here except oil and glass water. ”

"Ahh......h Manager Sun, it's not me who said. If you want to deal with this, why are you doing fuel-saving treasures...... The problem with the unsalable version of the diesel engine is not that it is not fuel-efficient, but that the oil is not good, right?"

"Well, really? This thing should be mixed with diesel to have such a big effect? How much does it cost? You know, if you really want to bind the sale, this thing has to be included in the cost of using the car. If it's too expensive, customers won't necessarily buy it. ”

"What!?59 for 10L, 109 for 20L? Are you sure this is the price of fuel-saving treasure? This is not good, it is cheaper than diesel! Manager Sun, are you afraid that you have been driven crazy to come up with such a thing, right? Not to mention consumers, I don't believe it!"

"Really, Manager Sun, don't make fun of me. If the effect is not achieved, it will be returned with the oil and car, which can be ...... It's kind of scary!"

"That's okay! Then since you have made such a big determination and given such a great effort, then spread the goods to me, and I will let the following push it out!"

……

Such a call was not just received by Ansan store.

Within two hours, Volkswagen's more than 600 4S stores across the country all received such notices.

According to the suggestion, or order, of Zhengxin, they were asked to formulate a propaganda campaign to bind the Zhengxin Fuel-Saving Bao products that they had never heard of to be sold to the diesel version of the Tiguan.

What is Binding Sales?

It is a promise to customers that the fuel saving treasure will be mixed with the No. 0 diesel on the market at a ratio of 3:7, if the engine has carbon deposition or the engine cannot be started at low temperatures in winter, Volkswagen will return such a diesel version of the car!

To be honest, after this policy was given, almost all the 4S store leaders were stunned!

The agents of Zhengxin Volkswagen are all screened. Almost all dealers are people who have been in the car sales industry for more than five years.

These people, not to say that they know this well, but they must also have a deep understanding of the automobile sales industry.

They have never heard of any car company that dares to make such a guarantee for its cars!

You must know that among those car companies on the market now, not to mention that carbon deposits cannot be started to return goods to consumers unconditionally.

I want to clean up the engine for you, and I can afford to change the oil!

This policy is too strong!

After receiving this notice, Volkswagen's 4S stores nationwide regrouped, and a new round of sales of the diesel-powered version of the Tiguan began.