In the quiet expansion of Zhengxin Energy Branch, the Tiguan, Q5 and Land Cruiser three models have also passed the review of the Ministry of Industry and Information Technology and officially entered the listing stage. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Based on a joint market survey conducted by the Group's marketing department and two subsidiaries of Audi Volkswagen, the prices and launch plans of the three models were determined after careful comparison of competitors and market conditions.

Because the publicity needs to be focused, although Li Fanyu asked for the three models to be rolled off the assembly line at the same time, but for the sake of highlighting the product, An Ning and Huang Qi discussed, or staggered the three models with some time difference, so that among the three models, the Tiguan, which is most likely to create the largest sales, will be listed first.

In terms of pricing, the Tiguan, Volkswagen's first compact SUV, is divided into three versions depending on the power situation and displacement.

It is equipped with two 1.6-liter and 1.8-liter ZGX-888TFSI engines, and the ZGX-TDI2.0T diesel version.

Due to the different comfort configurations, the 1.6 petrol version is divided into basic and comfort versions. There is no difference between these two cars in essence.

Every car of Zhengxin will not use any navigation and reversing images, which cost only three or four hundred yuan to forcibly pull the price. As a result, consumers can see that even the Tiguan's 1.6-liter basic model, the entry-level model in the entire range, is equipped with the necessary replica electronics such as navigation and reversing camera.

So the comfort type does increase the comfort, such as leather seats, and sunroofs and other hard-pass configurations.

The 1.8L version is similar, with the same power, and the interior of the Elite and Premium versions have been greatly improved, such as air conditioning, and lights.

The prices of these four cars are 14, 15.5, 17 and 190,000 yuan respectively.

Among them, the 1.8-liter turbocharged premium version with a naked car price of 190,000 yuan has reached a fairly high level in terms of configuration.

Panoramic sunroof, cruise control, electric adjustment of the main and passenger seats, ventilation and heating of the double row seats, leather steering wheel, 10-speaker HIFI car audio, front and rear induction wipers and many more are the top interior and exterior features for a compact SUV.

But among the three power versions, the diesel version equipped with a TDI engine can be said to be a relatively alternative one.

This version, in addition to only having a 2.0T TDI turbo diesel version, is only equipped with a 1.6L petrol entry-level version.

In terms of price, it is about the same as the 1.8L elite version. It was even slightly higher - 175,000 yuan.

At present, there are nearly 650 agents and dealers of the Volkswagen brand nationwide. Compared to the more than 200 at the beginning, it is not a slow growth. However, in order to prevent malicious competition among agents and affect the business order and environment of the brand, Zhengxin has closed its mouth and raised the entry standard.

After more than half a month of anticipation, Tiguan officially took the lead, one step ahead of the Land Cruiser, and accepted orders from Volkswagen 4S stores across the country.

When the internal ordering channel was opened, after carefully and carefully understanding the model configuration and refining the selling points, the dealers were a little confused.

This diesel version of the ...... What the hell?

Zhengxin introduced a diesel version of the Tiguan about the matter, these dealers are not unaware. When Zhengxin conducted road tests and tests on the Tiguan before, it had already broken out on the news.

However, according to the ideas of these dealers, the diesel version of the family car is not very good in the market because of the relationship between the current diesel oil product and the convenience of refueling.

According to their thinking, since the diesel version of you is being believed, then if you want to ensure sales, you have to come up with some means.

For example, the price is lowered and the price is lower than the gasoline version, so as to stimulate consumers to buy.

But now......

Seeing the exceptionally low comfort configuration on the equipment list, as well as the retail price of 175,000 yuan, these dealers immediately lost confidence in this model.

In their opinion, this car ...... Except for the new 2.0L turbocharged TDI engine, which looks good on paper, there is no selling point at all!

The diesel version of the family car was not good in the market, and now it is priced and configured, who will sell it to when it comes in?

As a result, Zhengxin Volkswagen Branch has received calls from 4S stores around the country.

The purpose of these agents is one - can they distribute the diesel version of the Tiguan in small quantities, or even non-distribution?

Because there was a previous experience that Hongguang was understocked when it was launched, which affected sales, Zhengxin Volkswagen formulated a supply plan after that.

According to the regulations, Zhengxin will evaluate the actual sales of 4S stores in various places, and calculate the distribution volume for them according to their own methods when the first batch of new models are distributed.

However, this is not the same as the forced stuffed inventory like Acura before, and if any of the first batch of cars sold badly, they can be recovered by transferring or returning goods in different places to reduce the inventory cost of agents.

But the problem is that the return also requires freight, and it feels that this diesel version is in danger of hitting the street, so the agents used their brains.

I thought that the public, who had always been easy to talk, would agree to this request under the surging emotions.

But it didn't come to pass, and all the agents who called and proposed to reduce the distribution volume of the diesel version of the Tiguan ate a nail!

In the official reply, it is "This new model, our Li Dong values this diesel model the most." And Zhengxin Group will also have a complete plan for what you are currently worried about. According to reliable sources, diesel models are to be sold together with the new products of our Zhengxin Group Energy Branch. So, we can't say yes to your request. ”

After eating a nail, although these agents felt uncomfortable, they also went according to the plan.

To be reasonable, in the past six months or so, Volkswagen's two models, Hongguang and Fighter, have not made much money for them. At the root, they don't dare to fight with Volkswagen because of this new model.

It was in this situation that the Tiguan was listed.

Because of the recent boom in the SUV market, there is almost no need to think about it so much, and the group already has a lot of confidence in the sales of Volkswagen's compact SUV.

In almost everyone's estimates, there is no reason why this car is not popular.

From the power, size, or various configurations and even the aura that Volkswagen has condensed after the two magic cars, Hongguang and Fighter, the market is also full of expectations for the performance of the Tiguan.

It also turned out that the Tiguan did not disappoint these people.

With just two weeks of warm-up publicity on the part of Volkswagen, the Tiguan achieved quite commendable results on its first day of listing.

With the sales volume of 57,000 units nationwide on the first day of rolling off the assembly line, it is the first SUV model of Zhengxin to be launched on the market, and it has handed in a report card with gratifying scores!

But......

Not surprisingly, the diesel version really hit the streets.

When Li Fanyu saw that the sales ratio of the diesel version of the Tiguan did not reach 5% of the gasoline version on the sales statistics table, he was directly furious.

"Fuck! Call Meng Yun and Hao Li and tell them to hurry up!"