Chapter 30: A Feather
Tian Haimo's income is only the penultimate part of Feng Jianxiong's entire plan to shoot "Tip of the Tongue"-
The smallest part is the profit from selling the copyright of "Tip of the Tongue" itself.
10 million investment, 14 million sold, net profit of 4 million. In the future, the replay and online broadcast will add up to 3 million, so the profit of the film itself is 7 million.
And Tian Haimo's squirrel fruit industry, because the cake cutting business is driven, the cumulative net profit in the next six months can reach more than 10 million, which is still more profitable than selling films.
Another benefit that is difficult to quantify and estimate is the increase in the connections and reputation of some of Feng Jianxiong's friends. Mainly because of Ding Lihui, Ma Hesha, who have a good personal relationship with him, they have all got a lot of new opportunities to develop in the media industry because of this appearance.
Ding Lihui naturally relied on her strength to impress the audience and collaborators, and her voice actor skills, after this time, relying on the popularity of the narration of "Tip of the Tongue" narration, she has become a new star among the new generation of female voice actors in China.
Although Ding Lihui wants to give full play to his choreographing talent, he can also get more opportunities with this "curve resource".
Ma Hesha's strength is far behind, and he is completely sought after by his unnatural appearance, and he is on the hot search of his mother's house for a while. What's more, strictly speaking, she is just an "interview material" in the film, and she doesn't need "acting skills", so there is nothing wrong with taking the idol route.
It has only been three weeks since the first episode was broadcast, and the hot search index of the two names "Goodilina" and "Ding Lihui" has always remained at 100,000 per day in Du's mother's house, and in the first three or four days after the first three or four days of the original appearance, there were as many as 450,000.
Many officials may be a little unfamiliar with the interpretation of Du Niang's search index, and feel that 100,000 times a day is nothing.
But in fact, this data is already a good search volume that most A-list celebrities or famous industry people can maintain when there is no news. (It will be lower in a few years, because Du Niang's search will be divided in large quantities, and in 08, the domestic 360 and Sogou searches are still very weak.) )
For example: after 2015, searching for the words "Ma Yun", "Luhan", and "Di Lire Bar" will only be 100,000 per day. Only when something big or news happens, the corresponding word will suddenly become dozens of times hotter.
For example, Di Lire Bar was attacked in the chest when it was just revealed that the news was filming, and there may be more than 800,000 on the same day. Or on the day when the sales of Double 11 hit a record, Du Niang will search for the word "Ma Yun" and will also drop millions. Or on the day Lu announced that he would come out with Guan, he could absorb more than 4 million at once.
When nothing major happens, the search volume of netizens is very low.
When "Tip of the Tongue" is finished and the corresponding craze passes, the search degree of names such as "Ding Lihui" and "Goodilina" will naturally drop to the extent that there are only a few thousand times a day.
Because of their popularity, Ding Lihui and Ma Hesha are naturally very grateful to Feng Jianxiong. I asked him many times to get together again after returning to Jinling and reward him well. However, Feng Jianxiong had a lot of things, so he refused them one by one first, and he couldn't take care of this piece for the time being.
……
And to say that Feng Jianxiong's most important layout in the business of "Tip of the Tongue" is undoubtedly to use the battle effect of "Tip of the Tongue" to increase the number of registered users for the "Nicole Nicole Barrage Video Network".
This is a big buy with a high valuation in the capital market, and those businesses that make real profits are much happier. You don't see those Internet companies that don't even have a penny of profits, and even lose money every year, as long as the operating data is good, they can always draw a big pie for venture capital, and they are often valued at hundreds of millions.
For example, Liu Goudong's kind of pit goods, right now he is a guy who has lost N years in a row since the company was born, and he will lose at least another seven or eight years, but his market value is good, and he can still work with Li Yuqing in the field of audio-visual book e-commerce for a few years.
However, at the moment, there is still a little bit of heat before "Tip of the Tongue" is used by Nicole Nicole.
At least two key conditions are missing.
First of all, "Tip of the Tongue" is currently theoretically broadcast exclusively by CCTV, and if Nicole Nicole Video Network pirates it, it is undoubtedly infringement.
Although the current video sites, whether Youku, Tudou or the worse Ku6, piracy is rampant, and then use the excuse of "third-party UP main upload resources, the website party is not directly involved in piracy, but only negligent management" to circumvent the law.
With the current level of strictness in the enforcement of national copyright laws, this circumvention is most likely bearable.
However, since law enforcement agencies have the scale of selective law enforcement, it means that there must be unspoken red lines behind this.
According to Feng Jianxiong's experience, "not stealing TV dramas that are premiering on TV stations" is one of the red lines.
In the same way, there is also "a new film that has just been released in the cinema, and the major video websites should postpone it for a week (or another appropriate deadline) before the resources appear".
This kind of unspoken red line is mostly the result of the big guys in the circle sitting down to talk and mediating. If someone does not comply, it is not only the infringed and the judicial authorities who want to find trouble for them, but also their peers who will attack them in groups - others have complied and waited for the next file to release pirated resources, but you break the rules and immediately go on, won't the traffic and users be snatched away by you?
For example, Gao Dasong, who was a director of Ahri Music in later generations, said that in the Taihe Wheat Field era, he negotiated with people in the piracy circle on behalf of the genuine party, and began to bid that "half a month after the new record is sold, pirated MP3 resources should not appear on the website". And the other party's black boss bargained with him, and finally hit "MP3 resources will not appear for ten days after the sale".
Then when it was implemented later, there were still some small minion-level websites that wanted to take advantage of the opportunity of the pirated bigwigs to recruit security, release resources in advance, and snatch the bigwigs' users. The result was a battle between large and small pirates, sending in the game-breakers.
In the game circle, it was also a truth when it came to the issue of anti-theft and restricting the yellow game - if everyone stole it, it would be fine. But if the ranger and the nomad star accept the conditions of recruitment, at this time, Sister Bird's 3DH still wants to pull the tiger skin and take the opportunity to pry the ranger and nomad users. I'm sorry, I can only be jointly cleaned up by my peers, law enforcement agencies, and sufferers, and I am on the "Dongfang 110".
The matter of the rivers and lakes is like this, piracy may not happen, but when piracy offends the interests of the three parties at the same time, then something will definitely happen.
Therefore, Feng Jianxiong wants to let Nicole Nicole steal, or even steal exclusively, not only to pull users and benefits, but also to eat alone and not let his peers follow up. Then, he needs to let Nicole Nicole's current CEO Liu Yan, that is, the guy who floated a little bit after taking his investment, send a few more darts, make him more bold, and ignore the rules of the industry even more Boss Gu, who even despises Youku.
This bureau is not well designed and designed, and it is not good for cloth.
In addition to the problem of piracy, the second shortcoming used by Nicole Nicole to restrict "Tip of the Tongue" and future films with similar war attributes is the barrage technology - the technical task of developing the barrage video function, but it has been issued since 07, and now it has been almost a year and a half.
It's still a step away from the door, but it's still not implemented after all.
This is not slow, because there is indeed no "barrage video" on the earth at present, and in the history of another time and space, this thing will not appear until 09 years, Feng Jianxiong has already relied on his own strength, more than half a year in advance.
……
After knowing what he should do next, Feng Jianxiong gave a task to his young lady.
He made an appointment with Zhou Tianyin to talk, and then visited Liu Yan in a few days, contacted CCTV, and the law firm he wanted to use.
As mentioned earlier, the business of Feng Jianxiong's business consulting company is currently mainly managed by Zhou Tianyin. It's just that there is no new business in the consulting company this year, so Zhou Tianyin was able to herd sheep, and he had little intersection with Feng Jianxiong before.
After all, Zhou Tianyin is studying MBA, and he is also the most educated among the girls around Feng Jianxiong, and he knows business administration the most. Therefore, for legal consultation and lawsuits, Feng Jianxiong may be able to rely on Shi Nicole and Yu Meiqin respectively. But business planning and consulting can only rely on Zhou Tianyin's help.
Now, it's finally time to use Zhou Tianyin again.
After the appointment, Feng Jianxiong also remembered by the way that ten days ago, when he just returned to Qiantang, his sister Feng Yiji also lost her temper and let herself take action because Zhou Tianyin was forced by her family to go on a blind date with her son.
Feng Jianxiong promised his sister to find out about the situation. If Zhou Tianyin was really in danger of falling into the fire pit, he would also pull it out of the righteousness of a friend.
After this promise was made, he didn't seem to do anything.
Now that Zhou Tianyin is useful in business, it is better to take the opportunity to understand the real thoughts of the young lady.
Feng Jianxiong's plan had been decided, so he explained on the phone: "Sister Tianyin, the day after tomorrow, you will accompany me to meet Liu Yan first, yes, it is Liu Yan, the CEO of the NICONICO family, the guy who took my investment." He's been a little floaty lately, let's knock him. By the way, you can collect his current piracy resource operation mode, the so-called 'third-party pirate UP masters', which people are mainly relying on, and investigate a list for me.
Finally, after the NICONICO side talks, you and I can go to the capital again, or a conference call, let's be generous, and give Minister Niu a few copies of the 'free lawyer's letter business'. ”
"Free lawyer's letter, sent by CCTV, to whom?" Zhou Tianyin on the phone did not immediately understand.
"Of course, it's sent to those video sites that are not convinced. Rest assured, those websites that we really hope that the other party will not accept because of a lawyer's letter, they will only continue to be arrogant and die, and they will go to the bureau to eat in prison like Sister Bird and the husband and wife of the director. ”