Chapter 29 A business without a threshold is the same way to die
Feng Jianxiong and Tian Haimo lingered and degenerate for a few days, and after sweeping away the accumulated energy of retreat and hard study, they returned to work.
It's good to go to graduate school, because his mentor is his business partner Liu Yuanming.
The biggest difference between the life of a graduate student and an undergraduate student is that for graduate students, not attending classes is a relative problem. Just follow the tutor to do research and complete the tasks assigned by the tutor.
So he seems to be much more free in his time control than when he was an undergraduate. It's no problem to go to school for less than a month a semester.
Of course, most hard-pressed graduate students do not enjoy this kind of treatment. For those people, it is a proper part of the question to be a cow and a horse for the mentor, not only to take over the tutor's private work, but also to sometimes even do chores for the tutor's private life.
In particular, a PhD is more serious than a Master's.
The master's degree says that those who graduate in three years can basically do it, and those who perform well or have a way can still advance it.
And it is very common for PhDs to graduate beyond the deadline. The tutor is handy, hoping to squeeze cheap labor for one or two more years, so it is normal to graduate at the age of 30.
It's a pity that all this has nothing to do with Feng Jianxiong.
The relationship between him and Liu Yuanming seems to be reversed, what do you want.
Liu Yuanming even said in turn to flatteringly: "Otherwise, your future master's degree graduation project will be 'On the Legal Risks of the Patent Reexamination Board's Directly Granted Patent System After Passing the Examination'?" Anyway, it was already July 2009 when you graduated with your master's degree, and it was almost time for that wave of mine papers to detonate. ”
Feng Jianxiong accepted Liu Yuanming's kindness at that time.
This also means that he basically doesn't need to spend much extra effort on his studies during his graduate career this year. His practical and profitable business in the field of intellectual property law can be directly formed into academic results by sorting out and summarizing.
The things that a person wants to study when he engages in learning can be so consistent with his method of making money in the business field, and he can eat two fish and two fish.
Isn't it beautiful to have national security and folk music?
……
In Qiantang, I was so half-idle to finish the National Day holiday, and stayed for more than a week.
During this period, Feng Jianxiong listened to Tian Haimo talk about the performance of "Squirrel Fruit Industry" after the broadcast of "Tip of the Tongue", and by the way, he also gave Tian Haimo some advice on business risk control.
"Tip of the Tongue" is still a great help to the sales of cake cutting.
Except for the first three days, there was a turnover of two or three million, and the remaining two days of the National Day holiday were also around 1.5 million. In the following week, it remained at 1 million per day, and then gradually fell below the million mark.
Tian Haimo calculated the accounts, and the sales volume for the entire month of October could be 20 million, and there was no problem in thoroughly digesting the inventory hoarded in the previous two or three months.
Cutting cake is a product with high gross profit, almost half of the gross profit, even if it is considered a net profit, there is more than one-third, so the net profit of the squirrel fruit industry in October can be six or seven million, and Tian Haimo's personal dividend can also be 3 million.
Of course, if you want to pay dividends out of the funds, you have to make a real financial profit and then pay 25% corporate income tax, so most entrepreneurs will not do this. will only keep the funds in the enterprise, as long as the company can be controlled, the big deal is to directly use the company's money to buy a house, buy a car, and reimburse it. Most of the big bosses in the circle who live on capital gains often say that they have an annual salary of 1 yuan, or only get paid according to the minimum wage, which is most likely the case.
Tian Haimo has been in business for a year now, and she has naturally learned a lot of financial knowledge, and she still understands this basic operation.
Even if she is still crowded in Qiantang and has not even bought a house, if she really wants to buy a house, there is a way not to withdraw funds from the company, not to make profits and dividends, but to directly and reasonably avoid taxes.
That's all for later.
After all, Tian Haimo hasn't figured out how to spend this money yet.
Should she withdraw some of the funds and use them for her life, or should she continue to be all-in and expand her own business? She even thought for a moment about whether to let Gao Suiguo invest more money and expand her family's production-oriented enterprise.
If it's in the Internet industry, then I don't have to say, it must continue to be all-in.
However, to create an explosive model of e-commerce light luxury FMCG, after all, it is still linked to industry. In the industrial industry, there is not so obvious winner-to-kill Matthew effect, and sometimes too much money is a waste.
Just when she was hesitating, Feng Jianxiong found some clues from some business intelligence at hand, and poured cold water on Tian Haimo's extensive expansion.
It was exactly a week after the National Day holiday, and it was still a weekend.
The supply chain management work of "Squirrel Fruit Industry" is contracted to Gao Suiguo from the beginning to the end of Oda Haimo. The division of labor between the two girls is still very clear: Gao Suiguo is oriented to suppliers and production, and Tian Haimo is oriented to operation, promotion and marketing.
Usually, Tian Haimo will not ask too much about Gao Suiguo's specific work, let alone interfere casually.
There is a specialization in the art industry, and it is necessary to "win the one who can but does not control it".
However, every time there is a certain deadline, or when there is a meeting, Tian Haimo and Gao Suiguo will still sort out their recent work and problems encountered, and communicate with each other in order to grasp the overall situation of the company.
This time, Feng Jianxiong found a clue from Gao Suiguo's supplier negotiation work report:
"Momo, look at this. This Xinjiang wholesaler, which has always been a supplier of Hetian jujubes, asked for a price increase twice in negotiations last week. There is also a reminder that there is a risk of being out of stock. What do you think you can see from this? ”
Tian Haimo didn't take it to heart at first, but replied according to inertial thinking: "Shortage of goods and price increases? This is generally a negotiation strategy of suppliers, seeing that we are selling big and expanding production capacity, they also want to take the opportunity to get a piece of the pie? It is also possible that the local dates this autumn are really going to fail and reduce production?"
Feng Jianxiong said solemnly: "You must not be guarded. Whether it is really a poor harvest and a decrease in yield, is it not easy to investigate, it is good to find some people who know the local agriculture and forestry management department to understand. Some other objective factors can also be investigated. ”
Tian Haimo was a little embarrassed: "Then where do you have to find someone to ask? Guoguo's family only has a relationship in the business field, how can they be familiar with the local agricultural department." ”
"I'll ask Sasa. Feng Jianxiong thought for a while, "Her father is a local border trader, so he should always know a few people, just have contact information, and the rest should be stuffed with red envelopes or something, and we can transfer them ourselves." ”
He is a resolute character, and it only took half a day to find out that all the supplier's words are false - maybe it is really out of stock, but it is definitely not an objective natural cause.
"That means ...... Do you think there are other people who are also buying these fruits in large quantities?" Tian Haimo reacted very quickly, and immediately came back to his senses.
Feng Jianxiong's eyes were cold, and he simply and decisively proposed: "Let Guoguo stuff the rebate to the salesperson on the supplier's side, and allow a benefit fee that the handler himself can't refuse, and dig out the opponent's information for me."
I think it's very likely that someone saw that the cake cutting business was on fire, so they immediately began to follow the trend - we were in "Tip of the Tongue", but we implanted a lot of private goods, not only to promote the product, to rub the edge of the brand, but also to 'teach' to consumers how to 'identify' the quality standards of good and bad cake cutting - this is equivalent to mastering the 'industry standard-setting power' of cake cutting.
At the beginning, we advertised that our own cake was mixed with Hetian jujube paste, which had a special fruity flavor, and maybe there were those who were ambitious and wanted to make high-quality products, so they adopted the same level of quality standards to compete with us. Therefore, you should not only keep an eye on whether the suppliers who sell dates have a trend of price increases. All other supply chain links with specific origins and supply fluctuations must be kept an eye on. This way you can know where the follower has come. ”
Tian Haimo listened to it and thought it was true.
This truth, give herself some time, and she can figure it out. It's just that Feng Jianxiong is not as keen and knowledgeable as Feng Jianxiong.
She called Gao Suiguo on the same day, and it only took a day to figure out the truth.
Gao Suiguo bought, after all, it was just a handling staff on the supplier's side, not the boss himself. Therefore, as long as it is not the boss himself, he can rely on money to solve his loyalty problem, and it is normal to privately sell the private information and business negotiation secrets of some other customers who are negotiating.
After Tian Haimo got the information, he immediately checked with Feng Jianxiong: "It is an HB peer named Youpin Shop, and I finally made up my mind to follow up the cake cutting industry." The other party has been contacting suppliers since the beginning of the year, but it has not been done, it should be to see that this time the business has become bigger, the boom is all over the country, and then they are determined to follow up. ”
Feng Jianxiong suggested: "So, this line of work is not as promising as you think." Although the fire brought by "Tip of the Tongue" will definitely be several times stronger than that of "Jinling Zero Distance" - both in terms of range and durability. However, I expect that by the middle of next year, this business will eventually be weakened, and consumer curiosity will be completely overdrawn.
Therefore, I don't think it makes sense for you to let Sister Guoguo increase production capacity and expand scale. Let's think about how to put the popularity of the signboard of 'squirrel fruit industry' into other similar categories. Selling cut cakes is just a stepping stone I designed for you at the beginning, don't forget your original intention.
In my opinion, the popularity of cake cutting is at most the same as those 'slag flatbread' that have sprung up everywhere, and the time it can be reached is about the same. ”
A business without technical content and without a monopoly threshold will be unstoppable once it becomes popular.
From the "dirt scum flatbread" in 08 to the "Uncle Cheth Cake" in 13 years, it is the same way to die.
A wise and resolute businessman will only make full use of the stepping stones as a stepping stones, and will not expect to use the stepping stones to build high-rise buildings.