"The main disagreement between me and Guoguo is that I hope to use the profits I made in the first half of the year to buy the advertising space of the 'Taobao Mall' that was just launched this year to promote the brand.

Because the sales of the cake cutting business have gradually weakened since the second quarter of this year. Now the third quarter has been declining - I have analyzed Guoguo, and even the yarn at that time, that domestic consumers have thoroughly tapped the social and topical consumption potential of cake cutting. Users who buy cut cakes for the sake of taste and curiosity have already tasted enough.

Nowadays, it is necessary to rely on the fact that the cut cake is delicious, and is willing to pay twice the price of the same flavored nut to buy the cut cake to support the market. Then the stable volume of the new market will definitely not be too large - according to my market research, the scale that can be stabilized in the end is only about two or three percent of the peak at the end of last year. The remaining seventy or eighty percent of early adopters will gradually decline.

Therefore, it is inevitable to promote new categories, give up monopoly profits, and compete in close proximity with other peers who make flavored nuts.

However, Guoguo feels that this business strategy is too radical, and the proportion of marketing expenses is higher than when you spent money on "A Bite of China" and then implanted it in Soft. She believes that we should continue to find a way to find a new product with a high profit margin and a topic of traffic similar to cake cutting, and make the company brand.

I repeatedly told her that products like cutting cakes are hard to find, and it is already a great luck to find the first one to complete the original accumulation. I also studied the advertising input-output ratio of Ahri Taobao in the past two years, and made the most efficient plan——

But Guoguo said that it was because I had been interning in the Ahri Department for half a year, so my vision was limited, so I felt that it was cost-effective to give Ahri advertising money! I now hope that you will stand on the neutral position of a third party and help me persuade her, if I really can't convince her, I can only rely on voting rights to vote. ”

Tian Haimo reluctantly explained the problems he had encountered.

Feng Jianxiong also listened very carefully.

Although he was still a little disheveled when he first listened, by the time he finished listening, he had already dressed himself like a dog again.

"Roughly understood, you asked her to dinner, didn't you? Then I'll help you convince her later. Feng Jianxiong agreed, patted his chest and packed the ticket.

"So confident? Then make a confession with me first, let me see if your statement is reliable, or do you want to brag about it temporarily!" Tian Haimo was still a little uneasy, pestering Feng Jianxiong Qingqing and me to confess first.

"You're not at ease with me? Feng Jianxiong downplayed a Tai Chi and pushed the topic back.

"What do I have to worry about?" Tian Haimo said proudly unconvinced, but he didn't care that he was obviously falling for Feng Jianxiong's plan, and he was still willing to be crooked by Feng Jianxiong.

Feng Jianxiong put on a serious expression, sat upright and admonished: "I only have one thing to remind you: I am just an existence for you to analyze the grand strategy and unify your thoughts. Specifically, you are the ones who have studied e-commerce for four years, gone undercover for more than half a year, and come to e-commerce to start a business.

Of course, I can persuade Sister Guoguo to go with you, but whether you can do a good job and how well the money will be spent depends on your own careful planning. If a good strategy is not well executed, it will fail, and both are equally important......"

"Alright, I know what you mean, you don't have to worry about that. Tian Haimo interrupted Feng Jianxiong's reminder resolutely,

"I've been thinking about this every day since weak sales in the second quarter. After the cake cutting business fell heavily in the third quarter, I had nothing to do, and I thought about it day and night. I have a complete idea of the specific operation plan. Just do a good job of brainwashing and ensure the unity of the company!"

Feng Jianxiong shrugged: "Then I'll be relieved." ”

……

Dinner was about half past six, and Gao Suiguo arrived a little earlier for more than ten minutes.

Feng Jianxiong was not hungry because he ate lunch at three o'clock in the afternoon, in fact, it was no problem to wait until it was late.

However, since foodies will be hungry, they can only eat first and then talk about business.

"What a heartless and carefree guy...... I can actually eat the business negotiation banquet as a real dinner......"

Watching Gao Suiguo pick the delicious crab roe dish made by Tian Haimo himself and put it on chopsticks, eating it mercilessly, Feng Jianxiong and Tian Haimo were secretly speechless.

Tian Haimo is a Gusu girl, the education she received when she was a child was gentle and demure, and her cooking skills are good, and making hairy crab dishes has always been her best.

Feng and Tian have been familiar with Gao Suiguo for two years, and in their memory, every time Gao Suiguo went out to negotiate and eat with people in the past two years, it seemed that they had eaten and drunk well. Then you think of the etiquette you need to get down to business.

It is in stark contrast to Tian Haimo, who is dignified and atmospheric every time he has a business dinner, and can only drink too much wine and never eat too much vegetables.

Fortunately, Gao Suiguo needs to face less entertainment in foreign affairs, mainly for internal products, otherwise this foodie attribute does not know how much trouble it will cause to the company.

However, it can also be concluded from this that Gao Suiguo's love for the "squirrel fruit industry" comes from the bottom of her heart - because she herself is a guy who raises her love of eating to the height of faith! How can she tolerate cutting corners in what she eats......

I don't know if it's luck or sadness......

"Anything, put in the right place, is a resource. Such a girl can stay in the squirrel fruit industry for a lifetime, maybe she just happens to play her greatest value in life......"

When Gao Suiguo pulled the last of the crab roe and tofu soup in the bowl into his bowl very rudely, Feng Jianxiong looked at her sturdy figure that killed the triceratops with one punch, and shook his head so maliciously.

Waiting for Gao Suiguo to completely put down the dishes and chopsticks, Tian Haimo smiled softly and said very professionally and politely: "Are you full......?

"Ah, enough is enough. Belch...... You haven't eaten much, it seems that I have eaten all the crab roe!" Gao Suiguo said politely, and then said very embarrassedly, "Then will you be hungry?" Momo, you leave me alone, ask Xiaoxiong if he is hungry, if he is still hungry, you should tear him apart two, I promise not to eat ......"

"I wasn't hungry, I didn't finish my lunch until half past three in the afternoon. Feng Jianxiong hurriedly denied it.

Tian Haimo glanced at Feng Jianxiong faintly, gave him a meaningful look, then changed his smile and decided kindly: "Then I'll dismantle two more, anyway, there are a lot of steamers on it, so it's not a bother." Xiaoxiong, you talk to Guoguo first. ”

Tian Haimo knew that after dismantling it for a while, he would take other accessories and stew it, and Gao Suiguo would definitely eat it. The kind of "I promise not to eat" in her mouth has no credibility at all.

However, the mouth of the eater is short, and when talking about things while waiting for crab noodles, he always conveys the most efficient and persuasive information.

For Tian Haimo, her cooking skills are not only an important weapon to conquer Feng Jianxiong, but also an important weapon to conquer women.

Gao Suiguo really looked very embarrassed.

"Sister Guo, Mo Mo told me about it. You have your own views on the future business direction of the company, and you can refer to it when you say it. Feng Jianxiong opened his mouth just right, and handed each a cup of chrysanthemum wine to dispel the cold of crab meat (not the chrysanthemum wine of Yuben, but the chrysanthemum rice wine of Wu Yue).

Gao Suiguo immediately replied politely: "I can't talk about my opinion, I just think it's too radical." And the current Taobao Mall - uh, that is, the platform that Mo Mo said will soon become 'Tmall', the advertising fee on it is really expensive. I've seen the preliminary quotation she got from Ahri - it costs 60,000 yuan a day to pull a banner on the homepage! Calculating the traffic value, it is better to go to Baidu Package Bidding Ranking......"

Feng Jianxiong is not in a hurry to persuade, a good lobbyist can never be in a hurry, but must put on a full listener posture.

Therefore, he kept listening with a slight smile and a thoughtful look, and his eyes kept looking at Gao Suiguo's eyes for a third of the time, and lowered his head slightly in contemplation for two-thirds of the time.

Well-trained negotiators know that such a gesture is the best way to suggest that they are listening carefully without putting psychological pressure on the other party.

Of course, under normal negotiations, the proportion of time spent "looking at each other in good faith" should actually be slightly lower. The reason why Feng Jianxiong did this is also to prescribe the right medicine, considering that Gao Suiguo is relatively fat, no man has ever been interested in her, and there may be some inferiority, and to routinely such a girl, it is necessary to moderately increase the proportion of eye contact, which is more conducive to alleviating the other party's inferiority.

Until Gao Suiguo talked eloquently and talked about a specific number.

"60,000 yuan to pull a banner a day, it is indeed a bit overbearing to be able to set such a fixed price. Feng Jianxiong first stood on Gao Suiguo's position, repeated the other party's point of view, and pretended to be "indignant" just right, and then changed the conversation, "So, do you think that the exposure effect of Tmall's advertising fees in the future is not as good as the same amount of money to Baidu bidding rankings?"

"That's what I meant. ”

Gao Suiguo saw that Feng Jianxiong could actually understand her, instead of coming up and taking out the posture of "because he and Tian Haimo are dogs and men and women, and he and himself are passers-by, so they have no brains to help Tian Haimo", and his vigilance suddenly relaxed.

"Your considerations are also reasonable. Theoretically, there is an optimal solution for the promotional value of each type of traffic. However, Sister Guoguo, I hope you are aware of a problem - the information of every channel has credibility fatigue in consumers, this is a cyclical thing, and there is no reason why good channels will always be better.

I'll do the math for you. For example, do you think the most cost-effective way to buy bidding rankings on Baidu at present, but what about two years ago, do you think this is still cost-effective?

Obviously not, I don't need to say it, I believe you also know that at that time, I stuffed money for search engine optimization companies, that is, SEO, and used algorithm optimization to improve the ranking of search results in Baidu, Google, and 360, and the exposure rate in advance, which was slightly more cost-effective than buying bidding rankings directly.

The sudden rise in the price-performance ratio of PPC is actually linked to Google's gradual withdrawal from China last year, but the chain reaction behind this is that consumers will gradually form a habit of resisting and realizing that something is actually an advertisement. And once consumers realize that something is an advertisement, their psychological defense value will rise, and the brainwashing effect will be significantly reduced by the same information arrival rate......"