There is no doubt that Feng Jianxiong's understanding of the Internet traffic dividend in China for decades is very thorough - the so-called decades, including the past 15 years, and the 15 years that have not yet come.

Before 04 and 05 years, the most cost-effective traffic dividend still stayed in the major portals. It's just that the Internet winter at the end of the last century has not completely passed, so the so-called dividends are only relative. If you really talk about the absolute value, it is not worth mentioning compared to the later.

After 05 years, before the economic crisis in 08, the most cost-effective traffic dividend in China is SEO and search engine optimization. In those years, all companies with good vision, willing to invest money in the SEO algorithm technical team, and optimize the reach rate of their brand network, basically earned excess brand value, more than their peers who spent the same advertising money on other channels.

Then there is the two-year Baidu bidding search bonus period after Google exits China.

Some officials may feel that Baidu's PPC search bonus has to continue to be completely poured out after the occurrence of the Wei incident in later generations, but in fact, this is a misunderstanding - in fact, from the end of 2009 to the first half of 2010, according to the review of business analysis data in later generations, the advertising efficiency on Taobao Mall and Tmall has exceeded Baidu's bidding ranking.

For a simple example, a company also has to invest 100,000 yuan in advertising fees, perhaps investing in Baidu's bidding ranking can only contribute to 780,000 additional sales, while investing in Tmall may be exchanged for 1 million or more sales.

The reason why Baidu's bidding ranking gives people the illusion of tenacious vitality is that Tmall traffic is limited to "sales of goods" and cannot cover "sales of service products". It is precisely because of the reversal of Tmall's advertising traffic efficiency that all merchants selling physical goods have a large amount of advertising fees flowing out of Baidu since 2011, and Baidu can only grasp the last straw of the "service industry".

So much so that in the end, most of the people who search for demand solutions on Baidu are "service needs" - they need people to teach, they need to see a doctor, and they need to consult...... These things are not supported by tangible "goods", and Tmall can't get them.

Historically, the years of Tmall traffic cost-effective dividends coincided with the rise of pure air force e-commerce brand values such as "Three Squirrels", which can also be said to be a hero created by the times.

Of course, the current "squirrel fruit industry" has nothing to do with another time and space, and Tian Haimo's unyielding struggle as a disturbance factor has opened another way. However, the external momentum that can be "good wind with strength" has not changed, and how can the opportunity that can be seized be allowed to flow away.

What's more, the "three squirrels" in history are also because they have eaten a certain outlet, and in the end, they will become an outlet, and they will lose an outlet. After the decline of Tmall's traffic dividend period, they did not catch up with the next wave of transformation traffic dividends because of the heavy sunk costs. Even if there is no decline, there is stagflation and stagnation. After all, Tmall traffic will become more and more expensive in the future, and eventually lose its commercial value.

Now, with Feng Jianxiong's insight into the fire, he certainly hopes that Tian Haimo will not become an existence like his counterparts in another time and space, "only a few short years of scenery during a tuyere period".

After Tmall traffic became more and more expensive and declined, it was replaced by Weibo big V Internet celebrity traffic.

The credibility of Weibo Internet celebrities will also be disliked by netizens and the transmission rate of unit information density will decrease as more and more marketing accounts overdraft their monetization capabilities, resulting in fewer and fewer high-quality content and more and more advertisements on Weibo......

And then what rises is the fleeting micro-business flow dividend. But this thing's shameless and self-defeating reputation will only be faster and more exhaustive than that of Weibo Internet celebrities......

The traffic dividend of China's Internet economy is always that after the rise of a channel entrance, it immediately overdraws its credit within a few years, and then the audience spurns it, re-pays the cost of cognitive trust, picks up the next one, and then spoils it with all its might......

Cycle.

Therefore, a true visionary will never trust any kind of traffic channel. They only know that "the Air Force will go to the Air Force if the cost is low, and the ground will go to the ground if the cost is low, even if one day the physical store with a very lo appearance, because everyone goes to online marketing, the rent is so cheap that it is lower than the unit price of online exposure, they will return to the level of opening physical stores to promote".

What's the big deal with Lo? It's good to sell factory girls like the blue-green factories and OV brothers. Marketing cost and cost performance are the last word.

……

"You said that you should look at every traffic channel from the perspective of sports and development? Although Tmall's advertising efficiency now seems to be slightly weaker than bidding to Baidu, Baidu's credibility has declined, and the inflection point of user communication fatigue has arrived?

"After the decline of Tmall traffic, do you predict that Weibo, what group marketing will be replaced one after another, the most important thing is to seek truth from facts, which credit is corrupted slowly?"

Gao Suiguo recounted it very carefully, obviously listening to Feng Jianxiong's tirade just now.

Feng Jianxiong's analysis and speech skills are really much more commanding than Tian Haimo, and as soon as it sounds, the overall situation is very convincing.

After all, Feng Jianxiong has had countless examples of lifting weights and talking and laughing to predict the general trend of the world before, and every time it has come true.

He described the future of gambling in detail as if he had seen it with his own eyes.

The key to persuasion lies in the deduction of the detailed process of this "game".

A normal person, even if he has crossed over and is reborn, goes directly to report the conclusion and tells others what to do, and others will only slap him back: Where did the madman come from? Pretending to be a prophet and playing prophecy?

However, if there is a derivation process and can gain insight into the reaction of the human mind to the game process, then the credibility is greatly increased.

And this is exactly the skill that lawyers who sell lip service are best at.

fell into Feng Jianxiong's hand.

"Yo, we had such a good chat, I tried the braised crab roe lion's head, and poured bald butter. Tian Haimo appeared at the door of the kitchen with a bowl of steaming hairy crab dishes, walked over, and put the plate in front of Gao Suiguo.

"Well, Xiaoxiong, you eat first, it's a pity if this one is cold, fishy. We'll talk about it later. Gao Suiguo swallowed a mouthful of saliva and persuaded Feng Jianxiong with a fake smile.

"Momo, you got too much, it's so wasteful, I can't eat it. Feng Jianxiong complained to Tian Haimo.

"You can eat one or two of the fruits—it's hard to do less. Tian Haimo pushed the boat along the water.

Gao Suiguo really didn't insist anymore.

In the end, she ate more than Feng Jianxiong.

"Alas, it's still Mo Mo's skill in dismantling crabs, such a low-calorie and so refreshing thing, I really can't find a second one. I really want this company to be mixed for a lifetime. With a full burp, Gao Suiguo unconsciously sighed.

"What's polite, what did you talk about just now - Xiaoxiong won't be too dedicated, so he started to sneak away at the dinner table and talk about business. Tian Haimo asked.

Gao Suiguo rarely overtook his IQ because he was refreshed: "Mo Mo, let's stop pretending, Xiaoxiong is a lobbyist you brought in, I know." However, I jumped into this pit, and since he made such a sense - I also understand that you have the right to violently suppress me by relying on equity voting rights, and it's okay if you don't reason with me. Xiaoxiong can analyze this step, and I am truly convinced. ”

"If you can understand, that's the best......" Tian Haimo smiled awkwardly.

"Hmph, you pair of 'adulterers', it's not bad if you don't join forces to bully a fat girl like me that no one wants, where do you dare to apologize~" Gao Suiguo complained uncontrollably, as if he had given up treatment and gave up on himself.

"Guoguo...... Don't say that. Tian Haimo didn't know how to comfort him.

Everyone has graduated and started a business for more than two years, Gao Suiguo is still older than Tian Haimo, just because he was not outstanding in a normal university when he was studying, no one wanted him, he graduated and was busy with work, and because he often tried to eat cake cutting "work injury" became more fleshy, and the problem of unsalable goods was very serious.

Tian Haimo still doesn't have any high-quality boys to introduce to her.

Feng Jianxiong is not very good at coaxing girls who are not his own women, and he is not distracted, so he said bluntly at the moment: "That's because you are worth a lot, so you choose to have a narrow face." Sister Guoguo, it's not me saying that according to the theory of A woman and Ding man, a girl who earns millions of dollars a year can not be controlled by a man who earns hundreds of millions of dollars a year. But when a man has the ability to earn 100 million yuan a year, who will ......"

"You want to say, how can a man with the ability to earn 100 million yuan a year find a fat girl?" Gao Suiguo cast a vicious look, "If you have something to say, I know it in my heart~ But you also underestimate me, I don't care if a man has money or not, as long as the man's character is okay, and he will not feel inferior if he is poorer than me, he will be poor if he is normal and has his own goals, and he will be poor if he is poor-Xiaoxiong, if you have resources, you can't treat my sister badly. ”

Feng Jianxiong was a little embarrassed, he didn't realize that Gao Suiguo was so direct and bold.

In this case, he also showed some sincerity and helped to retrieve it well.

After thinking for a while, he asked unconfidently: "How can you count the character you ask for is good? As long as you don't mess with girls, even if your character is good?

Gao Suiguo said with a big grin: "That's not counting-in comparison, in fact, I think the character of the disgusting dead house is still better than yours." If I had gotten along with Mo Mo and known that you were four or five girls outside, I would have chopped you up! Uh, I'm not interested in you in the first place, just talk directly, don't be weird. ”

"No wonder, no wonder, that's just right. Feng Jianxiong ignored the other party, and didn't have any "anger" at all.

Of course, according to the explanations of "mona" and "alayya", when one person is unable to "hate" the "mind" of another person, the "self-slow" mind often appears instead.

Well, translated in human terms, it is "If you are not angry with someone, it is often because you look down on him", just like "If a person is bitten by a dog, do you want to bite it back".

"That's it, Sister Guoguo, I'll introduce you to a boy, as long as you don't dislike him for just graduating and being a scumbag—but he looks a little handsome, and the girls have absolutely no experience messing around. In the future, it is possible to earn millions a year. If you're interested, let's get acquainted. Feng Jianxiong suggested bluntly.

"Hey, are you sure?, I'm okay with these conditions, of course, I'll have to see him if I see it or not—but don't fool me, if he doesn't like chubby girls and disgraces me, I'll ...... then."

Feng Jianxiong hurriedly packed the ticket and interrupted Gao Suiguo's cruel words: "Absolutely not, I see that he has been obsessed with that two-dimensional virtual singer since his junior year, what is it called? Super Sassy Nizi? Hmm......"

In the eyes of that kind of aesthetic scumbag, as long as it is big enough, the flesh is also king.

Feng Jianxiong felt that he had done a great deed.

Negotiations were successful.