After determining the positioning of the cream, Su Yi and the others began to discuss other things. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

For example, the packaging, name and pricing of the cream, which are all very important, must be decided now.

The packaging design of new products is very important, which is related to the visual experience of consumers on the product, and it is also the direct expression and main transmitter of the product's personality.

It can be said that a good packaging design is one of the important means for enterprises to create profits.

The product packaging design with accurate strategic positioning and consumer psychology can help enterprises stand out from many similar brands, and make the company win a good reputation, so that consumers can leave a deep impression on new products, which is also the guarantee of high sales.

Regarding the product packaging of the cream, the design department has designed a lot of schemes, which are very exquisite, and they are all very distinctive, and they are not the same packaging on the market.

In the end, Su Yi and the others chose a light blue packaging, the design of which is also very unique, this packaging not only gives people a gorgeous feeling, but not too exaggerated, and has characteristics, which can make people easy to leave an impression, such packaging is the best.

Therefore, the packaging of the cream was quickly determined, and the cream was launched into the market in this packaging.

Next, Su Yi and Luo Fei began to discuss the brand name of the cream, which is also a very important point, it is to think of a ranking that is easy to remember, but not overflowing, so as to bring sales guarantee to the new product.

If you give a name that is very difficult to remember, it is easy for consumers to forget it, and if they want to buy it in the future, they don't know what it is called, and such a name is undoubtedly a failure.

And a vulgar, or overflowing popular name, is not a good name, too many similar names, will make consumers do not know which one to buy, it is very likely to lose some consumers, thus making a dowry for the opponent.

Therefore, a good brand name must be easy to remember and highly recognizable, which is a good name.

For a long time, the name of the product launched by Yeluo Group was given by Su Yi, and now he thinks that the name of this new product is decided by Luo Fei and Yemei, mainly because he can't think of a suitable name.

"What's the name of this cream, and do you have any suggestions?" he asked.

Luo Fei said: "I think the name "Beauty" is in line with the purpose of the cream, so that everyone has the opportunity to become a beauty. ”

"The name "Beauty" is very ordinary, I think it would be better to name it Dream, this kind of cream can make people beautiful, isn't this exactly what all women dream of? Nightglow also expressed her opinion.

Hearing this, Su Yi asked, "You all have a lot of sense, but there can only be one name, so which one is better to use?"

"Of course it's a beautiful woman, there's nothing nice about the name Dream. Concubine Luo said first.

Then, Ye Mei was not to be outdone, saying: "The name of the beauty is too ordinary, I don't know how many have the same name, it's still a little dreamy, simple and easy to remember, and there is no product with the same name." ”

"Do you want to use a beautiful woman or a dream?" Concubine Luo looked at Su Yi and asked.

Nightshade was also looking at him, waiting for his answer.

Well, Su Yi is starting to have a headache again now, he once again finds that it is completely boring to let the two of them choose a name, every time they choose a name, they will quarrel, and he is caught in the middle of the dilemma, and in the end, he will be unlucky himself.

"Pretty woman is a good name. He tried to say, but when he noticed that Nightcharm's expression had changed somewhat, he immediately changed his words, saying, "The name Dream is also very good." ”

There is no way, no matter which name Su Yi chooses now, he will offend one of them.

Offending women is not a good thing, whether it is Concubine Luo or Night Charm, he doesn't want to offend, let alone make them unhappy.

Therefore, Su Yi must now think of a comprehensive plan so that both parties are satisfied, and he must not offend anyone.

After thinking for a while, under the staring eyes of Concubine Luo and Night Charm, he had a flash of inspiration and said, "The names of Beauty and Dream are both very good, so let's use them together!"

"What do you mean, do you need two names for a product?" asked Concubine Luo.

Su Yi shook his head and said with a smile: "I didn't mean that, I meant that two names are combined into one name, and the brand name of this cream is handed over to Dream Beauty, and you can use all the names you want, isn't it great?"

After repeating it, Concubine Luo felt that the name was also quite pleasant, so she didn't give any more opinions.

And Night Charm was the same, she didn't have an opinion, so she agreed to the name.

This time, the name of the cream was determined, it was called Dream Beauty, although there was some child's play, but after all, everyone was happy, and there was no contradiction, so the result was still good.

Now that the product packaging and brand name of the cream have been decided, the question of pricing remains and has not been resolved.

"I think it's better to have one type of specification for Dreamy Beauty, and only choose one price, which can be easily promoted and increase brand recognition. Concubine Luo suggested.

At this time, Night Charm also nodded and said, "Yes, one specification and one price are more suitable, and the specification of a bottle of cream is best 50 grams, which is the specification of most creams." ”

"Okay, then the specifications of this kind of dream beauty are positioned at 50 grams a bottle, if the price is a mid-to-high-end price, it is a few hundred yuan a bottle. Su Yi said.

After thinking for a while, he said, "I think the pricing of Dream Lady is the same as that of Yirenxiang, what do you think?"

If the price of Dream Lady is the same as that of Yirenxiang, it is the factory price of 500 yuan, and the retail price is 600 yuan.

"Yes, if the retail price is 600 yuan, although it is a little expensive, most of it can still be afforded, and Dream Girl can replace most skin care products, and the remaining money is enough to buy Dream Beauty." Concubine Luo nodded and said.

Then, Night Charm said: "A bottle of 50 grams of Dream Beauty, you need to consume 100 grams of Fairy Lotus petals, and the purchase price of one kilogram of Fairy Lotus petals is 200 yuan a kilogram, which means that each bottle of Dream Beauty needs to consume 20 yuan of Fairy Lotus, and then counting packaging, transportation, promotion, and taxes, etc., the cost of a bottle of Dream Beauty is 280 yuan, and the profit is 220 yuan a bottle." ”

If the ex-factory price of a bottle of Dream Lady is 500 yuan, the cost is 280 yuan, and the profit is 220 yuan, which is 44% of the profit margin. (To be continued.) )