"So you want to position this cream as a mass product?" asked Su Yi. Pen % fun % Pavilion www.biquge.info

Night Charm nodded and said, "We can position the price of this cream a little higher than that of mass products, but not too much, so as to ensure both profits and sales." ”

"That's right, for most women, the amount of money spent on makeup and skin care every month is definitely a lot. Concubine Luo also added.

Then, she continued: "And this kind of cream can replace most skin care products, and you can save this money, as long as the effect of the cream is seen by consumers, they will definitely be willing to spend the money on skin care products to buy cream." ”

"What you mean is that even if the price of the cream is a little more expensive, as long as it is not ridiculously high, most consumers are willing to buy it. Su Yi said.

Concubine Luo nodded and said: "I think so, and after market research, the information fed back by consumers is the same, as long as the cream can guarantee the effect, most consumers will buy it, even if the price is a little more expensive." ”

"How big do you think the market for creams will be?" Su Yi asked another question.

Although Yeluo Group now operates cosmetics-related markets, he does not know much about these markets, so he does not know how big a market this cream will be.

"In 2014, the global cosmetics market size was $731.2 billion, and the skincare market accounted for 35.3% of the total cosmetics market, or $258.1 billion. Concubine Luo replied.

For these data, Luo Fei has done a lot of research and data, and now she naturally knows everything about it.

She continued: "Zhenguo started slowly in the cosmetics industry and the per capita consumption is not high, but in recent years, the cosmetics market has been growing steadily, and although the growth rate has slowed down in the past two years, it is still one of the fastest growing countries in the world. ”

According to statistics, in 2014, Zhenguo's cosmetics retail market, including personal care products, the transaction size of the entire market was 628.5 billion yuan, and it is expected that by 2019, the cosmetics market size will reach 905.2 billion, with an annual growth rate of around 8%. ”

At this time, Yemei also said some data, saying: "Based on the estimation of Zhenguo's 3 billion population, Zhenguo's per capita cosmetics consumption has reached 33 US dollars in 2014, while the per capita consumption of magnesium country, Fusang country, and cold country in 2014 was 239 US dollars, 292 US dollars and 220 US dollars, which shows that there is still a huge gap of 6-8 times between Zhenguo and these three countries, which also means that Zhenguo still has a lot of room for improvement in the cosmetics industry, with the development of the economy, the per capita consumption of cosmetics in Zhenguo will catch up with developed countries. ”

Speaking of which, Su Yi did not expect that the cosmetics market would have such an astonishing amount of consumption, with a global consumption scale of 731.2 billion US dollars, which is more than 4.6 trillion yuan, and the skin care market alone accounts for 258.1 billion US dollars.

Here in Zhenguo, the cosmetics market has reached 628.5 billion yuan, and the per capita consumption is only about 208 yuan, which is a super large market brought by a population of 3 billion.

If the per capita consumption of cosmetics in Zhenguo reaches 239 US dollars, that is, about 1,500 yuan, based on a population of 3 billion, the size of Zhenguo's cosmetics market will reach 4.5 trillion yuan, and the global market scale is even more amazing.

Zhenguo's cosmetics market maintains a relatively high growth rate every year, and it is not impossible for the cosmetics market to reach 1,500 yuan per capita, but it takes a long time to complete.

Therefore, the impact of these data on Su Yi is very big, and it is something he did not expect before.

It is really human nature to love beauty, and among women, this characteristic is even more magnified, which is the same all over the world, otherwise, the annual cosmetics market would not be more than 700 billion US dollars, and it is still growing.

In the past, Su Yi had heard that when encountering an economic crisis, only the cosmetics market was not affected too much, and its consumption did not weaken much, and now he believes that this is true.

He believes that with the effect of the cream, if it is introduced to the market, it will definitely be popular.

Most of the skincare products are no longer available for purchase, just this cream, and some cosmetics will be replaced.

Therefore, this kind of cream must occupy a large market share, can control part of the market size, and get amazing benefits from it, even if it only accounts for two percent of the market share, it can also bring nearly 100 billion revenue, if it occupies 10 percent of the market share, it is hundreds of billions of annual income.

Presumably, it is precisely because of this that Concubine Luo and Night Charm will develop Tianxian Lotus into skin care products, just to occupy this part of the market.

"I agree with you guys that this cream can be sold in the market at a mid-to-high-end price. Su Yi said.

In his vision, he wants this cream to be sold at a mid-to-high-end price, but the sales volume can reach the scale of low-end products, which is impossible for other similar products, and the price is limited to what size of the market.

Usually, the pricing of a product has already determined the upper limit of its market size, and the sales volume of a mid-to-high-end price product can never reach the sales volume of low-end products, which is the limit and is determined by the market.

But Su Yi thinks that this cream is different from other similar products, and it cannot be judged by common sense.

In terms of the effect of the cream, even if it is a mid-to-high-end price, there will still be a lot of people who buy it, and its sales will definitely not be lower than the sales of low-end products.

Therefore, Su Yi wants to set the price of this cream at the mid-range price, which can not only ensure a certain profit margin, but also occupy most of the market, regardless of the low, medium and high-end market, this kind of cream can be occupied, which is an advantage, and can also bring a lot of benefits to the company.

Of course, if he wants to set the price of this cream as a luxury product, then many people can't afford it even if they want to.

As a result, the price of the cream can only be in the high-end products, and it must not be too expensive, and the spending power of most consumers should be taken into account, so as to obtain the largest market and create the highest benefits, which is what they need to consider now.

And now this cream has been developed, and its effect has been verified many times in experiments, and it is guaranteed that it will not disappoint.

If Yeluo Group wants to launch this kind of cream, what it needs to do now is to determine the packaging, brand name, and pricing of the cream, and then it can be officially promoted and produced, which is also the purpose of today's meeting. (To be continued.) )