Song Hongbing is a private economist/financial/historian.

A month or two ago, almost at the same time as Luo Fatzi, he joined the talk show channel of Station N.

Generally speaking, except for true masters, if a person has more titles, the more ordinary the level of estimation becomes, or rather, they understand a little bit of everything, but they are not very proficient in everything.

However, such talents cannot see flaws in the circle of talk shows, especially in "stand-up comedy" talk shows.

Because on a talk show, you can choose to put on a dragon gate formation - you know something, just say something, the audience can't choose the topic, and there is no opponent to refute.

If you really want to see whether a guest who points out the country has real talent and real learning, then at least you have to go to "Wonderful Sayings".

Because there is at least the opposite side of the bar on top of it to tear you apart, and who is strong and who is weak will make a judgment.

Therefore, Mr. Song would never go to that kind of occasion as a guest.

And Gao Dasong and Luo Fatzi, because the contract signed with Feng Jianxiong is relatively dead, they have already been guests, one is to attract some fans for the show, and the other is to absorb some fans for themselves, and communicate with each other.

"To do a talk show is to have a little more conspiracy theories and scare some uninformed people so that you can dig the first pot of gold. Make a fart talk show in all directions!

Pleasure and fear are the two driving forces that drive people to continue to pay attention to a content product. In the business of selling knowledge, the pleasure cannot be sold, and there is no pain in learning! The pleasure can only be sold by game companies and pretend companies.

Therefore, I can only sell fear, and I want to make people feel that this world is very sinister, and if I don't learn a little more from me, I will fall into other people's ways and be deceived. Then the audience will listen to you on time every week!"

This is Mr. Song's experience after joining the talk show channel of Station N.

That's not his fault. (The crowd of readers beats: Say!Are you also selling the fear of "if you don't read your book, you'll fall behind"!Ma Dan!Pour chicken soup every day!Lao Tzu don't read your book anymore!@#¥%Alas, there's no way, I can't hold back after the spraying technique is itchy, and I even spray myself.) ）

After all, his later level was still okay, and after having the help of planners and staff officers, and often reading and enrichment, he was able to talk about some of the selected topics decently.

All the black spots are nothing more than the origin of the original "first pot of gold" or "first bucket of fans".

To be honest, this kind of talent, Feng Jianxiong will not be disgusted by this.

After all, Gao Dasong relied on a bunch of Tsinghua professors at home in his early years, and he himself had a bunch of Tsinghua connections, and someone helped him promote his small achievements, so naturally he didn't have to experience the problem of "how to grab the first bucket of powder from a grassroots with nothing".

Luo Fatzi relied on his diligence when he was studying, and mixed into CCTV, and after many years of diligent and step-by-step work, the problem of the first bucket of powder and the first bucket of popularity was naturally solved.

However, what about those who don't have any official media background?

The world should not cut off the right of these people to eat public opinion and snatch food from the official media.

This is a free world, and the greatest embodiment of freedom is that even if a person does not have a diploma, as long as he can blow it, he should have the opportunity to be famous.

Although some people rely on conspiracy theories to complete the first step of rising, some rely on the title party, some rely on the shock department, and some rely on "XXX came to YYY and saw that ZZZ was doing this action against its own AAA!"

But no matter what, as long as the first bucket of powder is dug up, it can be cleaned up from conscience and provide conscientious and responsible content with peace of mind, Feng Jianxiong will not condemn it.

The world is already so difficult, people in the rivers and lakes are involuntarily, so it's better to be informal.

For Teacher Song's joining, Feng Jianxiong did not wear any colored glasses.

His inner evaluation of this person is just "the beginning of the first bucket of powder is a bit of a black history, but that is just a means, and what he said after becoming famous is more or less responsible" (As for the fact that he later stood up for investment products and was beaten, it is another matter.) At least as a media person, it's good to do things with a conscience)

In addition, because the guy came late, the contract he signed did not give advertising space, so it was all up to the other party to eat and pull the noodles by himself.

……

Station N has opened a new version of the mobile APP, with the news of blog posts and audio content functions, of course, all the signed talk show UP owners know.

Teacher Song is no exception.

However, he didn't pay much attention to this issue, and he didn't show any enthusiasm for "providing customization for these contents". At most, the articles he had previously posted on the WeChat public account were directly copied to the personal space of Station N at one time, or simply asked the assistant to help batch process and realize data synchronization.

After a period of operation, he has grown from a non-governmental person with no official media background to a tenth of Gao Dasong's fans and one-third of Luo Fatzi's fans, and he is already very satisfied.

The operation of the WeChat public account has contributed at least 400,000 additional fans to him personally.

He also had to sigh that the mainstream users of the station love to learn! It is easy to be frightened by the sense of crisis! A few frightening chicken soups can make people forward to the circle of friends.

The little fart kid at station N, after all, is still a two-dimensional scum house a little more, and the social value of farts is not there!

(It's a pity that he didn't see Station B in another world, in fact, N is in the hands of Feng Jianxiong, and the proportion of scum houses is several times lower than that of AB Station in the same period in history.) The proportion of serious people is much higher)

"As long as Luo Fatzi and Gao Dasong are tied to Feng Jianxiong's contract and can't operate the WeChat public account, I will definitely be able to slowly surpass it, not to mention Gao Dasong, it is still possible to be on an equal footing with Luo Fatzi's reputation in a year or two. Feng Jianxiong's resources in disseminating public opinion guidance are still far from being comparable to Ma Teng. ”

A few weeks have passed quietly since the revision of Station N, and Mr. Song has been operating the account at his own pace. Although the speed of catching up was actually slightly slower, he was just an illusion and didn't care.

On this day, it is the year-end sharing meeting officially convened by Station N (although it is not yet the end of the year, it is only the beginning of December.) ）

All the top UP owners with more than hundreds of thousands of fans, especially independent content creators, were sent invitations by the company and asked them to come to Qiantang for a meeting.

Anyway, there are only a few hundred participants, and there are many categories and channels. Therefore, each classified channel has a dozen to dozens of people.

For such a small amount of people's conference expenses, the official N station can still afford it. Therefore, when the notice was announced, I told everyone that the company reimbursed round-trip air tickets, chartered a designated hotel, and covered the travel and banquet expenses during the period in Qiantang.

The meeting was convened in the name of Zhou Tianyin and presided over by her, Feng Jianxiong did not come forward throughout the whole process, at most he showed his face a little as a guest and chatted with everyone.

In 2011, Mr. Song was still a writer who lived on the manuscript fees of financial popular science books, and the self-media operations on Station N and WeChat were still in the stage of attracting fans, and could not directly bring monetary benefits.

(In 2011, it was quite difficult for those big Vs on Weibo to collect money for advertising, basically losing money and making reputation.) It will take another two years for the "monetization" channel of fame to be clearer. However, after 2016, Weibo soft and wide generally stinked, the effect of online celebrity stores became worse, and the advertisements were not easy to sell. ）

Therefore, he still cares a lot about these white food, drinks, and white travel.

If there is a meeting, just delay it for a few days, and maybe you can learn more about the inside story of the market of your peers.

Because the company reimbursed the air ticket, he didn't bother to buy a discount ticket in advance, and the flight of more than 1,000 yuan flew from the southwest to Qiantang and went straight to the four-star hotel provided by the company. (There are hundreds of people in the meeting, and most of them are not of high use value, and it is not worth living in five stars.) ）

Unfortunately, when I came out of the airport, the taxi was not very easy to play, and the queue was very long.

He was walking around the terminal to see if there was any other mode of transportation to choose from, but he was actually stopped by someone.

"Eh, Mr. Song, what a coincidence, I often watch your shows. ”

It was the voice of a young woman behind her.

He immediately felt a pang of darkness.

Look, my brother also has fans!

He turned around and looked at it with a pretended reserve, almost wanting to ask the other party "do you want to sign it?"

Thankfully, he wasn't reckless.

Because in the next second, the woman in her 20s introduced herself.

"Teacher Song, I am the UP master of the dance area, I am also from Shu Province, and I am also on today's flight, I didn't expect to be on the same plane with you." ”

After listening to this self-introduction, he was secretly glad that he was not reckless.

It turns out that this woman is also a N station UP master who came to a meeting.

Those who can come to the meeting must all start with three or five hundred thousand fans, and they are all celebrities. It's just that this kind of cute girl mainly takes the route of singing and dancing, which is very different from his kind of learning.

A middle-aged person like him definitely doesn't usually watch house dances, so it's normal not to know each other.

Seeing that Teacher Song was silent, the girl was very good at making friends, and took the initiative to ask: "Can't you get a taxi?" I know some local UP friends, she drove to pick me up, anyway, let's go together?"

He smiled and agreed, then waited a few minutes before getting into the car.

……

The UP master of the N station who drove to pick up people didn't seem to have that high coffee position, and she herself was not invited to the company's year-end sharing meeting.

Maybe it's a small V with only tens of thousands of fans, or even less. From the conversation between the two girls, Mr. Song only knew that the driving girl's surname was Xu.

She just relied on her body in Qiantang, so she took the opportunity to make friends with more V-level UP masters who could hug her thighs.

The girl doesn't seem to have a lot of money, and she just drives a domestic BYD car, but it's the latest, and she should have just bought it.

After everyone got on the bus, it didn't take long for them to get stuck on the airport expressway.

After the opening topic was finished, a little cold embarrassment hit, and Xiao Xu turned on the radio in the car.

The radio is touchscreen controlled, which in itself is not unusual.

Because most cars with GPS navigation will be set up with the function of handwriting and entering place names on the touch screen. Some advanced cars will also integrate other Bluetooth modules, so that the car's touch screen can be connected to an input/output of the mobile phone.

Many officials who have driven cars believe that they are no strangers to this - many cars can later answer calls from Android phones. When the mobile phone is connected to the car's Bluetooth, once the mobile phone rings during driving, the car's screen will also become an answer/hang up interface. Then you can answer the phone directly with a press of it, and the voice is also made by the car stereo.

In 2011, there weren't many cars with this kind of technology, but it can't be said that there weren't.

Because the rise of this kind of thing was brought about by the historical wave of "amending the criminal law and strengthening the punishment for dangerous driving".

Since drunk driving can directly go to jail and deduct points for driving on mobile phones, smart domestic car manufacturers are the first to do it.

Now Gao Dasongdu has been in prison for drunk driving and has been out of prison for almost a year. It is not surprising that this new type of on-board equipment is more popular than the same period in history because of Feng Jianxiong's butterfly effect.

These things themselves are not worthy of Mr. Song's surprise.

He was surprised that Xiao Xu turned on the car radio when he was embarrassed in the cold field, and then listened to "Logical Thinking" with the touch screen.

"Can I put this app directly on my phone?" he asked in surprise.

"Some direct cars have built-in chipsets for Android, which is okay. But I'm using a mobile phone Bluetooth connection, just transfer. "Xiao Xu has to answer all questions.

Historically, when the product "Himalaya" reached the middle stage and tried to open up the market, it really desperately grabbed this part of the users who drove the car. Even at any cost, we have cooperated with many car companies, or at least companies in the 4S peripheral installation industry, to directly build Himalaya into the car radio system.

This is because driving is the only scenario that best meets the needs of audio products (at least until autonomous driving is realized).

It's not like taking a car, taking the subway, and you can also look at your phone.

Moreover, although owning a car is no longer the standard of a successful person in these days, it will not be a person of extreme poverty. The needs of people with cars to integrate into society and be motivated are, in general, higher than those of the whole society.

Knowledge service products, even products that have no dry knowledge, but are only selling products that are afraid of ignorance and backwardness, must be captured by this group of people.

The products planned by Feng Jianxiong must be grasped, as must the training institutions that display the banner "The world is cruelly punishing those who do not change/those who do not learn".

They serve the same group of customers.

Mr. Song was finally a little nervous: "Then does the company vigorously promote this system now? Are there many 4S companies that cooperate with it? How about users? Can you listen to "Macro"?"

"Macro" is the name of Mr. Song's own talk show, which corresponds to Gao Dasong's ", which can be regarded as rubbing popularity.

"You can't listen to the video version, but if you have the synchronized audio version, you can. Xiao Xu said, and adjusted the APP to another program.

Mr. Song himself has never listened to his own program in the car, because he usually only pays attention to the video version, and the audio version just extracts the audio track.

However, at this moment, he was mentally prepared to listen to it, and he suddenly found that his program, under the pure audio performance, was so dry.

There is no body language, no picture connection between tone and frustration, and no subtitles. After listening to it for a few minutes, even he, the author himself, found it a little difficult to keep up with the rhythm.

"Do you know the company's current audio user data?"

"I don't know, maybe a few million. After all, there are tens of millions of users at Station N itself, and it is not a hassle to get a speedy version. Xiao Xu didn't understand the truth, just guessed.

The car went all the way to the hotel, and Mr. Song's heart was heavy.

Dinner is a buffet provided by the company and is right at this hotel. I haven't had a meeting yet, so it's casual.

In the cafeteria, Mr. Song saw the fat man Luo with a spring breeze on his face.

It wasn't at all like the nervousness when I was about to be blown up by the pursuers a while ago, but I was full of pride.

"The audio version of him is probably carefully reworked by himself, right? The rhythm feels completely different from the video version...... I didn't expect Mr. Feng to make so many troubles. ”