With countless questions, Song Hongbing ushered in the next day's exchange meeting.

In the morning, as usual, he was the official person in charge of the operation of Station N, talked about some current situation and data, cheered everyone up, and announced the current results of the website, showing that everyone can have a bright future if they continue to mix with Mr. Zhou.

Teacher Song and most of the other elderly UP masters are also too lazy to listen to these nonsense. It is estimated that it will deceive those UP masters who have not graduated from college and sing and dance.

After all, people who have been in the media industry for a long time know that the data of each website has a lot of water droplets, but the degree is different.

To take the simplest example, Mr. Gao Dasong, a teacher from another time and space, has been tossing and turning between iQiyi and Youku for several years, and when he did "Xiaoshuo" on Youku, each issue had millions of views, even if it was done for several years (only about 50 issues a year, one issue a week), the cumulative estimate was ......

But when it came to iQiyi, when the contract of "Da Song Qi Tan" expired, the cumulative effective broadcast volume announced to the public was 1.5 billion - not to mention which of the two was fake, but at least it can be seen that the same person on different platforms can actually be an order of magnitude worse than the appeal, which is also strange.

Feng Jianxiong is mixed in this rivers and lakes, of course he has to inject water, and there is no such thing as a completely real Internet company.

After eating the seafood buffet provided by the company at noon, the afternoon meeting was finally a bit dry.

Because it is the UP masters who have performed particularly well to share their personal achievements and experiences.

These specific cases should be dissected and shared in detail, and the persuasiveness is definitely more credible than the cold global data report.

Even if Mr. Song knew that this was a typical example selected after "one will succeed and ten thousand bones withered" and was not replicable, he was willing to listen patiently.

It doesn't matter if you can't replicate the success of the other without someone else's luck.

But those who have patience will do "all the preparation except luck" and then wait for luck to come.

Although this preparation is not going to make you successful 95% of the time. But in case 5% luck comes, the prepared ones will be able to catch it.

The first few people are not comparable, and Mr. Song directly skipped it.

Finally, Luo Fatzi, who waited for the "Knowledge Service" channel, came to the stage to introduce advanced experience. Teacher Song immediately cheered up the spirit.

The "Knowledge Service" channel sounds a bit awkward.

Isn't it all supposed to be "movies/dramas/anime/dances/ghost animals/life/technology"...... Is it divided?

But this is what the big boss behind the scenes personally requested, so it was decided. In fact, the name of this channel has only been divided into months.

“…… It is a great pleasure to speak on behalf of our colleagues in the Knowledge Services Channel, and thank you all for your support. Without your support, the show "Logical Thinking" would not have been able to quickly iterate and upgrade and find the right direction in such a short period of time. Of course, what I need to thank most here is Mr. Feng, who personally gave me important guidance......"

Fat Luo said freely on the stage, with the kind expression that fat people are accustomed to.

"Slap the sycophants!" Mr. Song was a little disdainful below, thinking that the other party climbed up by hugging his thighs, "Sure enough, the people who mix CCTV are all people who pull relationships!"

However, the inner reaction of the audience did not stop the speech, so the speech on the stage continued unhurriedly:

"Actually, I am deeply ashamed to speak here today on behalf of the 'Successful Program Case' of the Knowledge Service Channel. Up to now, the number of broadcasts of my "Logical Thinking" program is still only one-third of that of Mr. Gao's "Xiaoshuo".

However, when Mr. Feng and Mr. Zhou found me on the phone to chat, they cheered me up. Said that my program is the most successful with the platform's audio transplantation, I must introduce and promote it to you, I hope you can copy my successful model, I can only throw bricks and bricks, lest everyone say that I cherish myself - "Logical Thinking" program, after the APP with audio version function of station N was launched, in just two months, it achieved a gratifying digital ...... of 700,000 audio user collections"

Selling this data itself is not the point of Luo Fatzi, he just wants to make his persuasiveness stronger.

However, when I heard this number, all the content types in the venue were similar, or all the UP masters who were bewitching and complaining, were all shocked.

This data is not mentioned in the overall report of the morning, and there is no particularly successful content on the audio version at the moment, so this number is enough to surprise.

"Wouldn't it? The audio version of "Xiao Shuo" was only listened to by 500,000 people, so he overtook it?" Teacher Song didn't believe it for a while, and his suspicion of fraud lingered.

But soon, he knew that the other party's disclosure did indeed have dry goods.

Numbers are just for a refreshment, and the key is later.

From Luo Fatzi's exuberant self-report, he heard the other party's efforts, ruthlessness, and All-in follow-up of the company's new direction.

"If you want to move a show from video to audio, you have to record it at least five times. ”

"After the first recording, I put it to myself, as well as to my colleagues in the director/cameramanship, operations, and knowledge/content planning...... Torture from different angles: Is it necessary to say this? Can it be expressed more concisely?

In the absence of a picture, can this kind of expression habit allow the user's brain to make up the sense of the picture?

"Also, audio programs are much more editable than videos. If the video is recorded, there is a mantra of uh-huh-ahhhh The audio has no picture, and it's easy to tune and cut frame by frame. Every time I finish it, I ask the tuner to check it out. When dealing with talk shows, you must be as dedicated as making a recording for Xiao Xianrou.

Of course, the reverse is also true, when we are doing video programs, if you are a fast-paced, talk show for the Tucao market, you can not record carefully, rely on the final cut, and deliberately let the audience see the rhythm of each of your sentences. But if it's a serious knowledge service product, make sure to use the greatest sincerity to let the audience see that you are doing it in one go. Otherwise, if you rely on opportunism, you will definitely get a greasy taste in the end......"

Luo Fatzi's speech really encouraged many UP masters of the knowledge service channel who were not so big V, and also brought bursts of applause.

……

After listening to Luo Fatzi's passionate speech, Mr. Song felt very heavy.

It's not because he found out that "Luo Fatzi worked so hard, no wonder it made sense to succeed." ”

If it's just hard work, he can do it.

But Mr. Song was heavy because he felt that if he had to pay so much to get the things that Luo Fatzi got now, it was not worth it.

It's just an audio platform, or did Feng Jianxiong just start pushing it in the fourth quarter of this year, is it worth investing in the long run?

Who knows how far this business will go? Will it change after it goes far? How much profit can these old heroes share?

With so many questions, when it came to the celebration dinner, Mr. Song finally seized an opportunity to toast Luo Fatzi with a wine glass, and took the opportunity to talk.

The dinner is a formal Chinese round table banquet, not a cocktail party, and it is said that it is difficult to match a private conversation.

In front of peers at the table who listen or don't listen, many words are not easy to say, and they can only be public-to-public.

"Teacher Luo, congratulations on your achievements, I have always had a question, I don't know whether to talk about it or not. ”

When you don't talk about this question, it has been nonsense since the invention of the Chinese language, because it will definitely be said in the end.

So after the politeness, Mr. Song said directly: "Mr. Luo, I don't know what you think about the audio version of the content, the future monetization ability and business model of content creators." ”

This question is actually very tricky.

Whether it's station B or Youku in history, do you know that talk shows/spit programs can be converted from video to audio?

I must know it, because it's not technically difficult.

The cost is not difficult.

But they just didn't turn.

Previously, when Feng Jianxiong had a private chat with Zhou Tianyin, he mentioned that "everyone thinks that with the advent of the 3G/4G era, the network speed will increase quickly, and the traffic fee will drop rapidly", which is of course a very important reason.

But if this is the reason alone, it can only explain why they don't try "high cost", but not why they are not willing to even test the waters at "least cost".

It doesn't cost much to test the waters.

So, it's not just a matter of cost.

There is also the issue of business model.

After converting video to audio, the biggest problem is that it is difficult to sell ads.

How can the 15-45-second ad on the front of the video be audioized? Do you also remove the image and leave the voice directly? It is estimated that no advertiser will pay for this kind of garbage effect.

Some people may say: radio stations have always been advertising, and pure sound advertisements can be sold!

But that's at least not the same as the mainstream advertisers who pick up customers on video sites all year round.

People with a little common sense know that a few years later, those who are still advertising on video sites are either web games or mobile games.

The game company has no picture, and relying on dictation can induce a fart "player download desire"?!

And how do you make people click on the image to download the game directly/open the game page?

Is it necessary for Internet content companies to learn from radio stations to receive advertisements for health care products?

Not a world at all. (Of course, in history, Luo Fatzi's "get" also sold health care products and gift boxes.) At the beginning, the business model was immature, and when I didn't know what to advertise, I also sold mooncakes. Later, I learned that mooncakes were not suitable for Internet companies, and they were hurt. ）

Fat Luo followed Boss Feng's pace and walked so far, of course he thought about Teacher Song's problem.

Mr. Feng said that in the future, content may also be directly paid for monetization, so that users can pay to listen. At present, content creators will indeed lose money in the past two years, but after all, the fans are their own, so we must also have the mentality and confidence of an entrepreneur, and be responsible for our own profits and losses~"

Luo Fatzi's words were very beautiful, not only solved the other party's doubts, but also seemed to "You can't bear it because you don't have the atmosphere of being a boss, so you will see how much advertising money you make every month." ”

And the big boss doesn't care how much money he makes every month.

The more far-sighted, capable and determined people are, the more they can satisfy the loneliness of "I work hard now, and it will pay off after several years".

If you have to work for a day to get a day's money, it is a migrant worker who moves bricks on the construction site, or a temporary worker among them. (Of course, there is no meaning to look down on migrant workers here, but it is emphasized that they are paid daily.) ）

If you are at the level of Jack Ma, you can start a business from 1999 to the present, and you have not received a penny of salary.

Teacher Song listened, of course, very unhappy.

In his heart, a herd of alpacas galloped by:

"Nima, let every content creator have the mentality of being an entrepreneur and being their own boss? Don't worry about the temporary advertising income? What is the difference between that and MLM?"

"Then why don't you let those writers who write on the street 'don't think about the manuscript fee, just write for free, write for ten years or eight years, use free to attract enough popularity, and then how to make money after becoming a god'?"

Mr. Song is not the kind of person who has a lot of savings, as mentioned earlier, he still lives mainly on the manuscript fee of "Currency Wars".

is far from what it looks like many years later in history, you can rely on Weibo big V with millions of followers to sell fame and face to make money.

Today's Teacher Song can't understand the business model of selling his face to make money.

Luo Fatzi is definitely a human in terms of observing words and feelings, after all, he has been mixed with CCTV for more than ten years, so Song, who was born as a folk scholar, must not be able to play him. Luo Fatzi saw through Song's heart at a glance, and said earnestly:

"Xiao Song, don't think so, I'll tell you a word of conscience. Even if the money is poor, there is still advertising money on the video side, and the audio side should be a long-term investment. You're not the kind of person who is in a hurry to buy a house on advertising dollars. ”

Unfortunately, these words obviously had no effect.

It's okay not to mention the video.

mentioned the advertising fee on the video, and Mr. Song became more determined to take refuge in the WeChat public account and rely on the WeChat public account to make money.

"The members of Station N are now selling more than Youku! As soon as the members are free of Guang, how do we rely on this kind of content that is not our own to grab a share of the members' money? It's not that the website has the final say, if you want to pinch and rub the circle, you can pinch and rub the circle!"

This sentence just swirled in Mr. Song's heart, but he didn't dare to say it directly.

At the banquet invited by the big boss, it would be too perverse to say this.

But he believes that there will be more discerning people who will stand in his trench after their own interests are gradually damaged and the advertising money they receive every month is getting thinner and thinner.

Luo Fatzi had already seen through everything, and finally said in a showdown: "Alas, if you have to think like this, then I can't help it." Let me give you a thorough understanding, Mr. Feng, this time I called everyone here, there was originally a new agreement of intent, depending on everyone's consciousness, whether to sign or not.

Although there are not so many promotion resources to be divided at station N, Mr. Feng still hopes that everyone will not insert WeChat public account publicity in their own videos or audio programs, and do not put unaudited QR codes.

As long as all this can be done, after Mr. Feng's content paid channel is launched in the future, he will give priority to choosing UP with a good attitude as the keynote speaker. If you have to pay attention to the advertising fees of the WeChat public account, you will not be able to go down this road. ”

"If you don't pay the main speaker, it's not right! At least two years later! I don't know how much I hit the street! The advertising fee of the WeChat public account, that's not a bully for children.

At least Tengyun will never sell WeChat paid members, and then make a member free of advertising! There are 100,000+, which is the advertising fee that should be taken for 100,000+, and the data is transparent!"

Teacher Song thought angrily.

("Prosperity Apocalyptic Battle Royale" is for collection.) If you read this book, go and collect it first, thank you, thank you, kneel. Is the collection conversion rate so low, doubting life? ）