"Hey, now that I think about it, I am really happy to come this time, and I am sad to go. As the person in charge this time, I'm really ...... I don't have the face to go back!"

At Seoul Airport, with the passenger plane whizzing overhead, Wang Mingxuan often sighed, held Li Fanyu's hand and said quietly.

Li Fanyu smashed his mouth.

Wang Mingxuan said this, he felt that he couldn't take it,

Although Wang Mingxuan, the person in charge of the delegation, only said the beginning and end of the international market development plan of Fuzhou City this time, it is basically all of the Fuzhou City negotiation delegation to South Korea this time.

Why not talk about the process?

There are almost no results, and I will talk about the process of yarn.

So in the face of such an accurate and embarrassing self-summary, Li Fanyu really can't say anything.

"Mayor Wang, you don't have to worry too much, this defeat is not because the city is doing badly or what. It's all because of external factors, which ...... I can't blame anyone. ”

After thinking about it for a long time, Li Fanyu persuaded him.

"Hey, Li Dong doesn't need to talk about this. This time, although there are many competitive factors of foreign companies. But on the other hand, it also exposes our inexperience. It's like just trying to come and sell our products, and being easily targeted. If you had thought of joining forces with companies from other regions to form an industrial scale and enter the Korean market with the complete solution you proposed, you might not have done what it is now. ”

Looking at Wang Mingxuan's embarrassed appearance and the loss on the faces of the CEOs behind him, Li Fanyu smiled faintly: "The past does not forget the teacher of the future, I think that if this trip to South Korea can bring some experience and lessons to Fuzhou City, in the future in the leadership of the enterprise always think of this failure, always think about it, don't take it for granted, then it is not a bad thing for the future development of Fuzhou City." ”

Seeing that it was time to board the plane, Li Fanyu, who consciously said a little too much, shook Wang Mingxuan's hand vigorously, "Okay, Mayor Wang, it's not too early." Let's board the plane, we'll take care of the matter here, and then we'll go back to China right away. If we have time before the year, let's have a good chat. ”

Wang Mingxuan wanted to speak again and again, and finally nodded heavily, and after saying goodbye to Li Fanyu and Liu Qing and others, he boarded the plane back to China.

Seeing that the plane carrying unwillingness and grievances slowly swept over his head and flew in the direction of home, Liu Qing, who was standing at the exit of the airport, also sighed.

"Brother Fan, Fuzhou City is a little ruthless this time. ”

Li Fanyu snorted coldly, "It's not just these enterprises in Fuzhou City. Aoko, think about it. If we hadn't dealt with the three companies of Anxin Industry and Molecular Construction, what would have been the outcome of Zhengxin's trip to South Korea this time?"

Liu Qing thought for a long time, shuddered, and pointed to the plane that had gone away: "I'm afraid it will be the same as them." ”

"Hmph, have you thought about it, we came this time, and the product we brought is not only ZXLS-1911. Our Qingtian series of universal fire protection platforms, but there is no single order. All the sales pitches to the local fire units in South Korea were beaten back. Technically, there is no sales of such a product that completely destroys all the heavy-duty fire trucks currently in use in South Korea. What's this for? How much has you lost?"

Liu Qing's lips pursed, "Brother Fan, what do you mean......"

"This time, the outcome of defeat is doomed. South Korea's market capacity is too small, and foreign investment from Japan and the United States has been in the market for too long, which has fundamentally controlled the existing market. Even, for such a sweet spot, these enterprises must have the support of the state behind them. And we just created such a platform through Fuzhou, which can be called a rudimentary platform, and broke in rashly. This is fundamentally not a competition of magnitude. It is the city, the competition for the state apparatus. Do you understand?"

Liu Qing gritted her teeth fiercely, "Damn, I said how could this be." ”

Seeing Liu Qing clenching his teeth and looking unconvinced, Li Fanyu patted him on the shoulder, "Okay, don't think about it." This revenge is not a gentleman. Do a good job of your power company, your products, and face a lot of such competition in the future. Next time, let's not want this outcome. ”

"Hmm!"

For this request, Liu Qing looks confident.

……

The reason why Zhengxin Power has to return to China one step later is because there is still some finishing work to be done in the previous business.

Because Jeongshin has not actually entered the Korean market, it is impossible to sell the equipment and leave lightly. It is also because Li Fanyu was stimulated by this round of negotiation and has made up his mind to develop the Korean market.

In fact, for Zhengxin, the Korean market is not so easy to gnaw. What kind of company is Zhengxin?

Car companies!

In the Korean market, there are not many local car brands. More famous, can count the number of only a few; Hyundai, Kia, Daewoo, Ssangyong,

However, it is these four brands that occupy 70% of the Korean market.

Like the Korean economy, the trajectory of Korean automobiles has been quite tortuous. In the past few financial crises and political turmoil, there have been many crashes.

But it is also in the midst of the crisis that South Koreans have developed the habit of "protecting local companies". This is not only for automobiles, but also for all levels of consumption in South Korea.

Whether it's movies, cosmetics, or electronics. In the Korean market, things that are always localized are the most popular among the Korean people.

Under such consumption habits, it is difficult to enter such a market.

However, in sharp contrast to this mass consumer market, South Korea's industrial products have been forcibly divided by a large number of foreign companies. Let's talk about several representative fields of Korean industry, shipbuilding, heavy equipment, automobiles, electronics, communications, construction, and chemicals.

Among these industries, the production equipment of Japan and the United States has been fighting against each other, kicking local companies out of the game long ago, and eating South Korea to the death.

Such a market is actually distorted.

What does it look like?

It's like a small town, and the people of the town are proud to eat the rice grown in the town. But the rice in this town is cultivated with seeds from other places, cultivated with farm tools from other places, and harvested with the help of people from other places.

Unlike China's "infrastructure cancer", if the first and second production links are missing, they will feel uncomfortable, but they don't pay attention to the localization of market products.

The Korean market belongs to that kind of ...... Fake support.

Such a market is very difficult to develop.

However, after investigating clearly and understanding the whole picture of the entire Korean market, Li Fanyu and Liu Qing and others saw a glimmer of business opportunities.