"The automobile market aims at the high-end, and the equipment market is in the competition!"

Late at night, in the hotel where Zhengxin and his party were temporarily staying, Li Fanyu patted the information in front of him that had been rummaged up, and said loudly to Liu Qing and the people in the marketing department with red eyes. Updates are fast and ad-free.

The Korean auto market has been formed by Daewoo, Hyundai, Kia and Ssangyong, covering the entire range of products in the middle and low end. However, because its domestic car-making concept is more practical, and it relies heavily on foreign technology in terms of technology and manufacturing process, it has never become a big climate.

The most fundamental embodiment is that the country's independent car brands cannot manufacture a high-end product in the true sense.

In fact, both Hyundai and Kia have made articles on high-end flagships and tried them repeatedly. However, due to various constraints, as well as the lack of manufacturing technology and car culture, all of them ended in failure.

The most direct embodiment is the modern twists and turns of the high-end road.

In fact, since 08, Hyundai has begun to exert its efforts and launched a high-end rear-wheel drive platform. Since then, Laurens, Rolls Coupé and Accos have all used this rear-wheel drive platform. But to be honest, there is still a big gap between this rear-wheel drive platform and other luxury brands.

Therefore, the first generation of first-end products almost all ended in a dismal market performance.

In 12 years, Hyundai reformed its high-end products again. The technology began to show that it was in sync with the world's latest technology, and the 8-speed automatic transmission, 3.0, 3.3, and 3.8V6 engines began to be directly injected, and the high-end V8 direct injection engine of 5.0L was introduced.

However, the second-generation Yacos still failed to take advantage of the competition with the old luxury first-line camps such as the Mercedes-Benz Europa League. Even, in the face of the second camp of Toyota Lexus, Infiniti, Acura did not have the slightest advantage.

In 14 years, Hyundai went all out and launched the second generation of Genesis.

Truth be told, the overall level of this car does reach a height. For example, high-end models began to use large-displacement self-priming engines to match the four-wheel drive structure, technical parallel assistance, lane departure warning system, ACC adaptive cruise, panoramic camera HUD head-up digital display, interior atmosphere lighting, audio practical, Lexi Lescone, an audio brand under Harman Kardon.

Don't underestimate the lesser-known Lescon, a brand that has always had a strong focus on recording studios and effects manufacturers. Mercedes-Benz Maybach, on the top model, is the brand used.

This brand also appears on the top model of Zhengxin Group, that is, X-car Chunjun.

Frankly, the Genesis II is a very high-level luxury car. It's the best product that Hyundai can make.

However, it is still the same, because the Hyundai brand has always been pragmatic and practical in South Korea, so it simply cannot support such a high-end model.

Moreover, because the manufacturing process is controlled by others, there is no own set of systems and unique technologies. Therefore, the price of the second-generation Genesis has not been able to be suppressed. In terms of price, this product has no advantage over its competitors.

So in the Korean market, this car has achieved annual sales of 1,200 units.

And when Hyundai ambitiously entered the Chinese market, trying to take a bite of this piece of fat that anyone can take a bite of, this model is even worse because of its low recognition.

After three years of sales, the total sales volume did not reach 800 units.

Similar to the Genesis, there are Kia's K9 and the double Rest, known as the "Goryeo Ben".

However, the hitting of these two goods has little to do with the market. One is because he ruined himself by the price of death, and the other is because he hugged the wrong thigh and engaged in power development with Mahindra of Yinzhu - weak and weak alliance, isn't it funny?

All in all, the overall situation of the Korean auto market is that the middle and low-end market is a seamless egg, and the high-end model market is wide open.

Li Fanyu wants to do the latter part.

In the field of special vehicles and equipment, the situation faced by Zhengxin is similar to the situation encountered in this negotiation. If you enter this market, you are basically fighting with a group of Japanese companies and Mei Dad.

Zhengxin has technology, Li Fanyu doesn't believe that if Zhengxin is rooted here, and with the support of some domestic brother enterprises, he can't crack this walnut shell!

Since the field is lost, it must be found where it was lost!

This is Li Fanyu's way of management and behavior - it is so rough and direct.

The day after the Fuzhou Korea Business Fair ended in complete failure, Li Fanyu held a press conference at the Trade Center through the local embassy.

At the press conference, he announced in a high-profile manner that Zhengxin Group will lay out the Korean market. In terms of mass-produced vehicles, the company will import representative models that are currently on sale in the Chinese market and enter the Korean market. The company will also set up a production base in South Korea to launch high-end models specifically for the Korean market.

In terms of special equipment and vehicles, Zhengxin Power Co., Ltd. has set up a branch office in Munchang-dong, Seoul, South Korea, which is fully responsible for the after-sales work of the current customers, as well as the follow-up, including but not limited to the development of the Korean market of Zhengxin Tengshi Heavy Trailer, Qingtian series firefighting general platform, Shanshen, Poseidon H series high-power diesel engines, and Shaking Mountain Mining Truck.

The press conference itself seems to be an explanation and emphasis on the layout made by Zhengxin Group for the Korean market. However, because of the location of the press conference, the scene had a slight difference.

In addition to the staff of the local Chinese Embassy in South Korea and some media from China and South Korea, the most people who came to attend the press conference were colleagues.

Seeing that Zhengxin made such a big move after just experiencing a "joint crackdown", some people's hearts were not happy. In a hurry to digest the huge amount of information contained in the press conference, the atmosphere at the scene seemed quite dull.

With different thoughts, even the applause is very inadequate.

But Li Fanyu didn't care.

The purpose of holding this press conference is not to make people happy.

"We reach out to the world and want the world to open its arms to us. Zhengxin has never given up on exploring overseas markets and seeking more opportunities for cooperation. This time, we will also use the two legs of production vehicles and special vehicles to step out of a broad road belonging to our Chinese industry in the Korean market!"

Li Fanyu's closing remarks were particularly passionate.

Say something like this at such a time, in such a place. It is undoubtedly equivalent to a declaration of war carried out by Zhengxin Group in an untactful way.