"If we and Youku have mutual content infringement and they want to sue us, what will be the amount of compensation?" Feng Jianxiong asked his sister in an orderly manner.

"According to strict accounting, we can claim about seventy or eighty million for infringing Youku's content. If we infringe on them, we can also sue for twenty or thirty million. ”

My sister almost replied, and it seems that the usual audit work is very in-depth and meticulous. After answering the content of the question, she also replied,

"However, if you have a lawsuit, the key loss is not the money. Because you are carrying the banner of 'paid economy', your personal reputation is now unknown to be worth hundreds of millions, and it can't be drawn for this kind of lawsuit - you look at Zhou Hongyi's personal reputation, because you killed halfway, how much have you lost now?

If it weren't for the fact that Brother Xiaoma also suffered losses, his family had a big business, and he would be more happy to see Zhou Hongyi hit hard first. Maybe you've been banned by the bigwigs who are upset about the free economy by now. ”

Feng Yiji said the truth.

Feng Jianxiong's wave of public opinion offensive for the paid economy has actually hurt a lot of people.

After all, Predneema and Boss Li are also focusing on the free economy model.

But I have to say that Feng Jianxiong's timing was very ingenious.

Because this year happens to be the year of the outbreak of the 3Q war between Riding Tiger and Tengyun. (The dispute between Tengyun and Qihu did break out in 2010, which is historical.) ）

Zhou Hongyi is standing on the cusp of the storm, for the sake of 361's social reputation, he was previously crazy about the free economy and winning the sympathy of netizens.

Therefore, Feng Jianxiong reversed the platform shortly after the 3Q war, and Zhou Hongyi had to stand up and appear as the "primary opponent of Feng Jianxiongism".

This led to Feng Jianxiong's wave of public opinion war, and the main victim was Zhou Hongyi.

And it just so happened that Zhou Hongyi had been a hooligan in the circle for too long, and he had offended too many bigwigs.

From Ma Feng to Prednima to Boss Li, and Lei Jun, everyone has a tense relationship with him (Lei Jun later completely separated himself from Jinshan and only focused on Xiaomi, and his love and killing with Zhou Hongyi eased a little, after all, there are fewer conflicts of interest.) ）

Therefore, although Feng Jianxiong's remarks also offended other free economic bigwigs, these bigwigs will not immediately stand up and use their own power to deal with Feng Jianxiong.

Because they are happy to see "Feng Jianxiong and Zhou Hongyi dog-eat-dog, both lose, or at least after the winner is divided, let's clean up the mess".

Although, Zhou Hongyi actually does not have the ability to "lose both" with Feng Jianxiong. But Feng Jianxiong didn't mind staying a little in this wave of public opinion warfare, making Zhou Hongyi's fall slower, and letting the bigwigs sit on the mountain and watch the tiger fight for a longer time.

Even the bigwigs themselves are being hurt and bleeding by Feng Jianxiong - who makes the bigwigs feel that they have much more blood than Zhou Hongyi, and they don't care.

However, the premise of all this is based on the premise that Feng Jianxiong himself has not exposed obvious points that can be hacked.

If Feng Jianxiong himself is not angry and gives the handle to others, then those big guys will not hesitate to make him stink.

"Not using one's own forces and resources to do it" does not mean that "we are not willing to do it in vain without spending money."

……

"You're right, we really can't make a big deal with Youku at this juncture, it's not a matter of money. ”

Feng Jianxiong took all the precautions and affirmed his sister's thoughts.

Then, he turned to Zhou Tianyin and instructed: "Therefore, we can only speed up the work of promoting legalization." Tianyin, if you have a chance to help me make an appointment with Boss Gu, let's sit down and have a good talk. Talk about a roadmap and schedule for the domestic online video industry to be completely legalized.

You just tell him that I am willing to work with him to achieve the basic legality of domestic Internet video content within two to three years according to the schedule. At that time, there will not be so many marginal contents on the Internet that are "shared for the purpose of learning and research" or "uploaded by third-party users for non-commercial purposes, and the website is only negligent in supervision, but there is no commercial benefit such as advertising benefits".

We can all earn decent money with dignity. As for the 'rising star of piracy' who is not willing to join at that time, I can join forces with him to block it. Even, with my position in the field of intellectual property law in China, I can promote legislation on the identification of illegal content at that time. ”

"Okay, I'll arrange this for you right away. Zhou Tianyin promised, "However, if you do this, Station N will need a lot of financial support." You rely on the current web game income of 'Tianyin Interactive Entertainment', and the net profit of more than ten or two billion yuan a year is of course fully subsidized.

However, have you ever thought about it, in case the scale of Station N expands dramatically in the future, three or five times larger than now, or even ten times larger, will your money still be enough? Also, with the expansion of the mobile game industry, how long will the windfall profit life cycle of web games be in the next few years?

If the money is not enough, you have to consider the problem of selling yourself to Station N, and you must introduce giant-level investors, and you can no longer rely on your own money. Even if you don't sell the control of the company, you must sell at least 30%~40% of the equity to cash out. ”

Feng Jianxiong listened and nodded frequently.

In the past few years, Sister Tianyin has really grown a lot, and she has seen the problem much more far-reaching than at the beginning.

She can think of these questions in an instant.

Feng Jianxiong thought to himself that although he wanted to get it all, his reaction should not be as fast and meticulous as Zhou Tianyin's.

He pondered for a while and instructed Zhou Tianyin: "Low-key seeking valuation growth is indeed the ultimate need to rely on going ashore to cash out, at least a part of the shares ashore." However, I don't think it's the best time yet.

When our strength is just exposed, the capital market will certainly not be able to fully estimate our true value. At least use your own funds to support yourself for another two years. In the past two years, you can first find some giants with more compatible intentions to get in touch slowly. ”

Zhou Tianyin was thinking in his heart, and he didn't say anything for the time being.

The sister on the side immediately estimated: "At present, our capital balance is about 2 billion yuan - this figure is the profit from the web game since last year, the balance after deducting all the money burned, plus the balance obtained by Xiaoxiong in a series of legal and consulting businesses."

I've studied the money burn rate of Youku and Tudou horizontally. In 2005, when Tudou was first established, the net loss of funds in the first year was 200 million yuan, and in the second year, in order to overtake Youku, it burned a huge amount of money, with a net loss of 4 or 500 million. In the past four years, as Youku's scale has doubled every year, Gu Yong has burned a total of 50~6 billion yuan. This year, because of the further increase in advertising, it has narrowed a little, but it is the largest loss in 09.

In other words, to maintain a website where 100 million people watch videos for nothing all year round, according to the current advertising rate, it will have a net loss of at least 1.5 billion yuan per year.

At present, we only have more than 40 million users, and if it rises to more than 100 million in three years, the average annual loss is about the same. Relying on the current balance of funds, and the balance of the page game in the next two years to increase the capital of Station N, cash flow will definitely be no problem.

However, after 2013, if there are more than 200 million long-term tourist users and less than 10% of the paid members, we may break the capital chain. ”

In the case that most people do not pay, doubling the number of users is doubling the annual net loss.

After all, China Telecom/Unicom will not give you a discount on broadband fees. Those video giants spend billions of dollars on the annual network package fee for telecommunications.

"Since Yoshihime said the same, I'm fine. Let's talk to General Gu Yong first. Questions about potential investors in the future, listen to Xiaoxiong. Zhou Tianyin listened to his girlfriend and understood the account, so he was as good as a stream.

……

Of course, the negotiations between the bigwigs cannot be completed overnight, even if it is just an appointment, the timing must be brewed.

When the number of people is good enough for Feng Jianxiong/Gu Yong, no one would want to meet with each other when there is just a major good news for the opponent on the market.

Because of the good news, it means that the opponent's aura has skyrocketed and the asking price conditions have become stronger. Correspondingly, they will suffer a certain amount of loss of bargaining chips.

Anyway, the stock IPO has to maintain a silent period of half a year, and brokerages are not allowed to release news to raise the price of new shares, a reason.

Therefore, although Zhou Tianyin tentatively made an appointment with Boss Gu twice in September, the other party said that he "has no time" and "temporarily went abroad to attend the summit".

The other party obviously planned to wait for Feng Jianxiong's social influence to gradually ebbate because of the genuine speech at the "West Lake on the Sword" summit in the summer, and then contact Feng Jianxiong.

As soon as it was delayed, it dragged over the National Day.

NICONICO Network, contrary to the previous delay, actually reported the financial statements for the third quarter to the industrial and commercial/tax administration department in October.

It's very fast.

For example, it stands to reason that the financial report for the first quarter of 2018 should be disclosed in April, but that year, Ahri Baba's financial report was delayed until May 6.

The quarterly financial report dragged on for two months, which is considered normal by industry regulations.

Station N only dragged on for more than half a month this time, and it was announced, including the National Day holiday.

As of September 30, 2010, there were 3.36 million paid annual subscribers of NICONICO, and the cumulative membership sales revenue was 280 million yuan (including other one-month and three-month income). Since its inception, the company has achieved a profit ...... for the first time in the quarter"

This data really scared my peers.

Although, everyone knows that this so-called "first profit in this quarter" is just a financial joke - because the money collected from selling annual membership is collected in this quarter, it can be said that the network fee and copyright fee expenditure of these user services will be slowly spent in the following whole year.

This is like many beauty salons or hair salons with membership cards, which can't measure the profit by how many recharge cards are sold when the new store just opens - the money flushed in the recharge card has not been spent yet.

But in any case, Youku has never even been able to make such a "profit".

In the eyes of Boss Gu, at least for three or five years, he has never seen the possibility of Youku doing it. He has always regarded Youku as a business where "although you will always lose money, the more you lose money, the more users you lose, and the more users you have, the more you can find a big guy to sell and go ashore".

Feng Jianxiong's high profile immediately made him unable to sit still.

When Zhou Tianyin extended an olive branch for the interview again, he immediately agreed.

No one dares to bet, let Feng Jianxiong turtle secretly farm there, and next time he will hold back some big move.

Based on the shock that Feng Jianxiong brought to the world, if he was really allowed to farm for 10 years with his house locked up, and then claimed that even the atomic bomb had been planted, maybe some people would believe it.