The Son of Heaven was furious, and millions of corpses were ambushed.

Brother Xiong was angry and deleted 30,000 numbers.

A week after the summit, the dust finally settled on the handling of all the evildoers.

The fierce confrontation of public opinion has gradually fallen silent.

The truth always becomes clearer the more it is argued.

After so many years of online public opinion warfare on the dispute over genuine piracy in China, there are actually quite a few people who originally supported legalization - of course, their motives are not necessarily pure, and perhaps some people feel that they have not found a sense of superiority after spending money, so they want to spray pirated users and find psychological balance.

But no matter what the motives of these people are, they can be used by Feng Jianxiong.

In the past, the reason why these people were at a disadvantage in public opinion was nothing more than that the arguments at hand were not sufficient and powerful. Now that Feng Jianxiong has provided them with ammunition, these tens of millions of people have become the propagators of "Feng Jianxiong's ideology."

Don't doubt the number of "tens of millions", Feng Jianxiong at least dares to say that everyone who paid for the Sony PS3 game console or Nintendo NDS must be on his side. People usually want to spray PC dogs to gain a sense of superiority, how can they not seize the opportunity now.

Although it is said that there are only more than 2 million Chinese people who bought game consoles in the PS3 era (official marketing data), those who know the industry know that this number of songs definitely does not represent the actual scale of domestic Sony players - because this number is the sales of "national line" consoles.

Considering that there is no digital version of the game to buy in the locked area and the national server, as well as the price difference in the PS3 era (after the PS4 era, there is basically no price difference between the mainland and the Hong Kong bank, but the PS3 era is still cheap in Hong Kong, and the overseas shopping generated in order to avoid taxes in that era is still very prosperous), in 2010, the number of players who buy Hong Kong or parallel goods is estimated to be at least three to five times that of the national bank.

Therefore, Sony alone can provide nearly 10 million fans.

THERE ARE ALSO THE MILLIONS OF STEAM USERS WHO ARE NOT YET POPULAR, BUT HAVE ALREADY BUDDED A LITTLE.

All kinds of people who have spent money but have not earned enough superiority before, saying that tens of millions are definitely there.

They spontaneously sprayed the "Zhou Hongyi model" on the Internet, which actually caused the valuation of 361's capital market to drop by nearly 10%, and the valuation evaporated hundreds of millions of dollars. (The 2010 Tiger 361 was valued at less than $10 billion.) In addition, it is normal for the stock price to fall by one or two percent because of a bad news in the capital market, and it is completely incomparable with a real loss of so much money. Basically, the valuation evaporated by 100 million, which is equivalent to the actual loss of 10 million at most. ）

The "concept of honor and disgrace" on the Internet, which is free and paid, has also been initially transformed. Although piracy is still the same, people already know what is face-saving and what is shameful.

Feng Jianxiong took advantage of this wave of east wind to continue to sit firmly in the position of the first V on Weibo. And as the turmoil passed, because of his series of events, the girls around him also attracted fans like crazy, and Yu Meiqin and Ma Hesha broke through 10 million one after another, and they also became the first echelon of big V. (Ma Hesha is because he is a party to the countersuit against Apple, so the hype effect has not completely passed.) ）

And that's far from the whole benefit.

……

One day after the end of the summer vacation, Zhou Tianyin came home from work, and when he had dinner with Feng Jianxiong and Feng Yiji, he reported a message to Feng Jianxiong by the way:

"According to what you said, I have strongly promoted a wave of NICONICO video network 'annual big member', 10 yuan per month, 20 yuan for 3 months, 68 per year. The number of direct annual subscribers has exceeded 3 million, and it is estimated that the operation will be good this year, so let's rush to 5 million. ”

Feng Jianxiong nodded to indicate receipt. This matter was not originally proposed by him, but a month ago, Zhou Tianyin saw that the verbal battle for the genuine sound source was so fierce, so he took advantage of the situation.

When Zhou Tianyin came to ask Feng Jianxiong, he felt that it was appropriate, so he nodded.

Now Feng Jianxiong doesn't have to go to work every day, anyway, he has a lot of things, and no one can care about him. In each specific business, he seems to be more out of the picture, an investor who only provides high-level advice, rather than a specific operator.

And Zhou Tianyin has a much more regular working time than him, working from 5 to 9 every day. AFTER A FEW YEARS AT STATION N, SHE HAS FALLEN IN LOVE WITH MANAGING NICONICO.

She was originally an MBA student, and she wanted to be a full-time CEO, which is quite suitable.

"3 million, that's very good, Youku estimates that there are not 3 million paying users, they just have a larger total traffic than us, and user loyalty is not as good as ours. ”

After listening to this, Feng Jianxiong gave a little approval.

In 2010, 3 million paying subscribers was a significant number.

Generally speaking, in other video site companies, the number of users who are willing to pay must be at least 5 to 10 times the number of non-paid registration/login users. For those who refuse to even register, they will pay at least 50 times as much.

Youku and Tudou are basically this ratio, and the vast majority of people have not yet developed the habit of logging in to their accounts to watch videos these years.

Because the tide of mobile Internet has not yet reached its peak, IPHONE4 and HTC Android mobile phones have only been distributed in China for the first year. PC users, on the other hand, have no loyalty and no logins to speak of.

Today, Youku, the No. 1 company in China, has more than 100 million tourist users. The number of registrations is more than 10 million, and the payment is estimated to be just over 1 million, which is a pitiful conversion rate.

(In fact, in later generations, the users of station B are a little more loyal than Youku, users of Youku and iQiyi, purely because "this website has this resource that I have to see, and only this website has it, so I came here to see it.") And the users of station B are more "If online station B and other websites have this resource at the same time, then I must give priority to station B to see". ）

Today, among the top three video websites in China, only Feng Jianxiong's N station has made feelings and atmosphere.

Compared with Youku's wide net, Feng Jianxiong learned from Zhou Tianyin that the specific data of Station N is that the total number of tourists is less than 40 million, but the number of registered users is also more than 10 million - this data is already on par with Youku. As for the number of 3 million paid users, it is 1 times more than Youku.

The conversion efficiency of each level is 2~3 times that of Youku.

Of course, this number is not necessarily healthy. For example, the number of 3 million paying users is obviously beyond any data modeling valuation in the industry. Feng suspects that many of them are paid for by his personal beliefs — his die-hard Weibo fans, for example.

A big V with 40 million Weibo fans, removing the zombie fans and injecting water, it is estimated that there are still 10 or 20 million live fans. There are 2 million die-hard fans who are willing to pay for their feelings, which is completely normal.

While rejoicing in the harvest, Feng Yiji, the sister at the same table, also pointed out a little danger for Feng Jianxiong:

"It's impossible to hide this paid marketing data - originally, we caught up with Youku in terms of registered users, and we were able to keep a low profile. Anyway, we don't want external investment, we don't care about the valuation of the capital market in one or two years, and we should keep a low profile, but it will help our peers not to be hostile to us.

However, the number of paid users sold involves cash income, which cannot be done on a large scale, otherwise it will involve financial report fraud, and the problem will be serious - this means that we will soon be targeted by Youku. The degree of legitimacy of our own content will also be severely questioned. Xiaoxiong, are you mentally prepared for this? ”

Feng Jianxiong ate sashimi, looked up at Zhou Tianyin, and then at his sister, knowing that this was an issue they had already discussed.

Since the successful operation, my sister has been helping Feng Jianxiong with financial supervision for more than a year. Among them, the CFO of the NICONICO network is my sister herself.

Of course, Feng Jianxiong knew what the question that his sister said represented.

In the past few years, the NICONICO video network has almost always been supported by Feng Jianxiong's sole proprietorship. Because there are no external shareholders, there is no "disclosure of major business matters", which allows the company to keep a low profile, and those profits that can be hidden have been muffled to make a fortune.

The advantage of this is that many of the company's miraculous initiatives will not be copied by peers, because it is difficult for peers to properly evaluate the effectiveness of these initiatives.

The disadvantage of this is also very intuitive, that is, because the capital market doesn't know how awesome you are, so when you want to raise money, the valuation you will be given very low - but because Feng Jianxiong has not let Station N raise money for three consecutive years, this disadvantage has no effect on him.

And Youku's kind of company can't do this style at all - Youku's ancient boss is from a financial background, and before he came out to start his own business in 06, his previous identity was as CFO in Sohu, one of the "top three" of the Chinese Internet.

In other words, Boss Gu has been engaged in financing all his life. Even after becoming a CEO, he is also a CFO-type CEO, and this path dependence cannot be shaken off for a lifetime.

Therefore, Youku is a typical capital-operated startup, and the best thing people do in their work is to "brag about the company's business to look better".

Youku and Station N, one is extremely high-profile, and the other is extremely low-key.

Now, because of the increase in revenue from the real financial statements, the low-key days of Station N have come to an end, and I can't hide it.

Feng Jianxiong is faced with how to plug the loopholes brought about by the transformation as soon as possible and suddenly during this transition period. At the same time, I did the things that can be accelerated as soon as possible after the transformation.

Let's take the simplest example: Previously, because of the low-key nature of station N, station N actually had some infringing videos, and even videos that infringed on "Youku bought exclusive webcasting rights". It's just that because the amount is not large, and the "illegal gains" don't seem to be high, Youku is too lazy to sue Station N

Of course, this is not to say that Youku does not have content that infringes on the rights of station N, in fact, both parties have infringing content. In the domestic video website, with the environment of 2010, if it was really as clear as water in copyright, it would have died completely long ago, and users could not be retained.

Any legalization work is gradual and develops slowly, and it is impossible to do it in one step.

Historically, Youku sued ACFUN in 2010 and sued for 18 million yuan, that is, because Station A has become bigger, and it is not low-key, and it is considered by Youku to be "profitable to sue it"

The reason why Feng Jianxiong's station N has not been accused is only because Feng Jianxiong's low-key work is much better and more professional than station A in the same period in history.

However, as soon as 3 million paid members are sold, it will be overnight, and nothing can be hidden.

As soon as the financial report of Station N in the third quarter of 2010 is revealed, these "growing pains" will come to you instantly.

"How are you going to solve these problems? It's impossible to grow like a 'small but beautiful' website with its own funds. Decisions must be made. The sister reminded him without worry.

If you have some doubts, it is most appropriate for my sister to ask. Although Feng Jianxiong could hear it, these questions were actually asked by Zhou Tianyin to persuade his sister to come forward.

After all, my sister does not have the problem of "falling out of favor", unlike Feng Jianxiong's girlfriends, who need to worry about saying the wrong thing.

——

That, I'm sorry, I haven't looked at the backstage for many days recently (I'm too lazy to look at the bad grades, out of sight and out of mind).

Then, I didn't see the helmsman of the book friend's "black forbidden land" in time.

Thank you belatedly.

Imperial Exemption.