Chapter 240: The General Trend

("Boom Apocalyptic Battle Royale" has been updated to Chapter 12!! not a zombie nuclear bomb text! It's a cyberpunk !!!!! of hardcore sci-fi deduction)

Three months have passed since the wedding of Nan Xiaoyuan and Liu Kun.

Android's occupation of the domestic mobile phone market has lasted for 10 months.

And it has been more than a full year since Apple's IPHONE4 was first distributed. EVEN APPLE HAS EVEN COME OUT WITH THE IPHONE-4PLUS (BECAUSE JOBS DIED TOO SHAMEFULLY, THE APPLE PHONES IN THIS WORLD DID NOT ADD S AFTER EACH GENERATION, BUT DIRECTLY CHANGED TO THE PLUS VERSION).

It's just that because of Feng Jianxiong's sniping back then, Apple's sales have been very bleak, and the time difference with the Android system is not open enough, so it has been tepid. From 4 to 4PLUS, the two models combined did not sell 10 million units. Compared to the same period in the history of the parallel world, more than half of the market has been lost.

In the middle of 2011, the cumulative number of smartphone shipments of all brands in the Huaxia market has reached 100 million. This country has finally bought the fast lane of mobile Internet.

Countless new opportunities are on the rise, and the wind is spinning.

Compared with those technology-oriented and research-oriented software companies, the content-heavy and technology-light trading platforms on the Internet are the first to enjoy the dividends of mobile Internet.

The so-called content-heavy and technology-light companies are nothing more than video websites, websites, comic websites, and low-tech money-making game developers......

All of a sudden, Youku quickly came out of the APP, N station also came out of the APP, a certain point and other stations also came out of the APP, and some female college students started businesses such as "Quick Look Comics" - although at the moment she has not yet explored the unique way to make money by focusing on selling rot and making women's money.

These websites not only open apps, but also give huge subsidies to encourage their users to bind traditional accounts to smartphone numbers, or simply register new accounts with real-name mobile phones.

Because these sites quickly discovered that the problem of "tourists" that was difficult to solve in the computer age, and the problem of inferior users who did not have brand loyalty, can be solved well in the smartphone age.

At the very least, you can first circle the user's personal information and turn your tens of millions of registrations into valuable assets that correspond to your ID card and real-name mobile phone number.

Not to mention anything else, as long as this is done, if the website owner is willing to raise more money in the capital market, it will be easy to tell a lot of stories - for example, Gu Yong, an entrepreneur who lives by financing, only needs to change the 10 million or 20 million registered account users on Youku from a casually written account to a person who is bound to an ID card and a real-name mobile phone number, which is really tangible.

Then, bigwig investors in the capital market will also take a look at him and feel that Youku's valuation can be doubled immediately.

It's all very realistic. After all, the credibility of your data is high, and others' doubts about your "zombie fans" and "fake data" will be reduced, and the valuation will be in line with your conscience.

Feng Jianxiong has no need for financing at the moment, but he will also instruct Zhou Tianyin to stick to this road with foresight.

Station N's means of attracting mobile phone bindings are similar to Youku - nothing more than Youku and Station N have formed a temporary strategic alliance to jointly promote the progress of the country's video resources legalization. Then, in the case of particularly ignorant people and rampant piracy, they launched a joint thunderous crackdown and sent individual illegal website owners to prison.

As a result, the resources on the market will naturally shrink, and users will be complaining for the time being.

If it is not handled properly at this time, it is naturally very likely to make users hate Youku and Station N, which will have the opposite effect - just like another world, after LeTV killed Kuaibo, he was also ridiculed by netizens.

However, Feng Jianxiong obviously has a way to deal with it properly.

This method of dealing with it is "for the first 10 million users who take the initiative to register a mobile phone N station account and bind their ID cards, they will be directly given three years of VIP members, and the first 50 million who take the initiative to register a mobile phone account and bind their ID cards will be given one year in vain".

This kind of VIP can watch all the genuine resources that N station paid for for free, and even communicate with Youku, and attract each other to watch Youku's paid resources.

Of course, Youku's approach is the same, how many users take the initiative to tie their ID cards and send them for N years, how about it. At the same time, it is also interconnected with the resources of station N, and all the resources that Youku can't buy if the capital chain is tight for the time being, and station N has to buy it, so it will be drained to station N to see.

As a result, the backlash caused by the "LETV dry fast broadcast" case in history did not happen when Station N Youku joined forces to crack down on provocative piracy stations.

After all, netizens are a plate of loose sand, as long as they don't touch the immediate interests, the station and Youku do this, and it does not immediately have a direct impact on the number and scale of resources that netizens can see, it is nothing more than letting them change websites and still watch them for free.

So what's there to make a fuss about?

A large number of users have taken the initiative to embark on the road of flocking to bind for a year or several years of free membership.

You may wonder: if this style of play is so effective, why don't your peers follow suit?

The reason is simple, because this style of play also has a huge drawback, that is, it requires a lot of money.

Feng Jianxiong operated N station a few years ago, but in fact, he didn't burn much money (compared to now).

At that time, he could rely on the advantages of operational strategies, cheap promotion channels, and try to use users' word of mouth and spontaneous sharing to minimize expenses other than website traffic fees. This kind of operation method is actually similar to the style of A/B station when it was still a personal website in history, at most it is more technically clever and more refined in operation.

And directly start to buy a large number of genuine webcast rights, and on the other side, frantically "bind and give away members for nothing", a net loss of more than ten or two billion yuan a year will be burned out like blood.

Gu Yongjiang is happy to see this situation happen, because he knows that he is the most money-making person in China's online video industry. As long as his peers are willing to do "everyone takes out a hundred yuan to burn it, and Tong Suo is not allowed to burn it less", then he will definitely have the last laugh.

And Tudou, as the main competitor, will certainly not be able to afford to burn.

If Feng Jianxiong hadn't relied on the "winter fat" accumulated from other businesses and web game circles over the years, he would not have been able to survive the two or three years of blood.

……

While the major content platform giants are burning money and smashing the real-name system, another benefit of user mobile terminal is also really visible in front of the big guys.

For example, Chen Tianqiao of Shengda Network began to find that although piracy is still rampant, with the technology of 2011, the user experience of watching piracy with a mobile browser is definitely not as good as watching it on a computer. Genuine apps, on the other hand, can provide a superior experience.

As for the most despicable pirate, UC Browser, it has just developed a function of "how to download the full TXT file and import it into the browser's text reading mode to peek". And real-time tracking of this kind of piracy cannot be done with the technology of 2011.

Unless the pirate directly develops an app to chase the update, this is much more troublesome than building a pirate website on the PC side - the pirated website on the PC can make a large number of sub-stations, all kinds of cover, and it is difficult to kill them all. It took a lot of effort to kill the despicable and shameless 5 to a certain point in history.

Because the website is not valuable, it is built casually, and the URL of the website is not important, anyway, the user is not searching for the name of the website, but the title of the book that Baidu wants to see. As long as the website has this book, even if the website itself is not well-known, Baidu can drive traffic.

Everyone knows that the most difficult thing to do about a network product is the number of users. So once a thing is not even worth the number of users, it can be discarded at any time, and it can be changed to another place with one shot like a guerrilla, then it is really difficult to govern.

But that's how things changed when it came to mobile.

It is technically possible to develop a pirated APP that chases more level, but once the APP gets traffic, it is easy to be destroyed by litigation (unless there is a big guy behind it). And after it is removed, netizens who want to search for another pirated app to chase more will have to pay a lot of search costs - when searching for the title of a book on Baidu, it will not show "how to download an app that can steal this book".

This greatly increases the cost of customer acquisition for pirates, making the "user stock" valuable.

At least in 2011, this could have made the genuine payment rate several times higher than it was in the PC era.

Although it is only a few times, it is also a very encouraging sign.

This is the case with the most stolen resources (after all, they can be scanned and recorded, while video remakes are more cumbersome, and the cost of screen photography is at least much higher than that of text scanning), and other resources are even more encouraged.

The "national timetable for cracking down on piracy" that Feng Jianxiong once proposed to General Gu Yong is really being realized step by step, and has received more support from all parties.

The real-time tax payment of small stations has made the local government see hope - after all, every station can achieve an annual tax payment of hundreds of millions, and this industry should be supported.

The country is very realistic.

……

Feng Jianxiong, and his official girlfriend who has just been public for more than three months, Yu Meiqin, embarked on the hard work of running around everywhere.

From seeking to meet with various Internet bigwigs in the video industry, game industry, literature industry, and music industry, to winning alliances with horizontal and vertical alliances, to striving for joint letters and making suggestions to the country.

As for the meeting of the imperial court as early as March, he had already exhausted all his resources and good offices in advance to win proposals from people who were deputies and committee members to put forward proposals and build momentum, ask for the people's lives, and carry out this great cause of justice.

After Liu Kun successfully became the deputy director of his department, he also helped him in Beijing, so that Director Chen of the Civil Law Department could always get the latest policy guidance and advice.

From economic benefits, to the social benefits of solving jobs, to tax benefits, to the reduction of the cost of combating piracy after technological changes...... All the good news was presented to those who were hesitant, old-fashioned, and serious as soon as possible.

After months of hard work, the game is finally on track.

In mid-June, under the impetus of Director Chen of the Civil Law Research Office, the Supreme People's Court issued an interpretation of "what is 'for commercial purposes' in the form of Internet dissemination of content". Many of the originally marginalized and unclear places have been formalized and clarified.

This explanation, there was no Feng Jianxiong, and it would have appeared - because the country's legalization work has always been promoted with a relatively steady attitude, and the general trend must be more and more legalized.

Feng Jianxiong's actions only made the general trend of the country clearer, and the power was concentrated in a few subdivisions that were most related to Feng Jianxiong's interests.

Some piracy, which would have been defined as an offence in 2013, has now been clarified almost two years earlier.

One stone stirred up a thousand waves, Feng Jianxiong teamed up with Gu Yongjun, Chen Tianqiao, and a bunch of Internet bigwigs to start the great cause of eliminating dissidents.

In July 2011, Tudou collapsed seven months earlier than the same period in history, unable to bear the huge amount of money needed for legalization, and collapsed - to be precise, it was announced that it was acquired by Gu Yongjiang. Youku has changed to a new brand, which is "Youku Tudou".

However, it was announced that Gu Yong would fully integrate the resources of the potato department, fill the funding gap, and reorganize the company's personnel into his own henchmen, which would take a lot of time. Therefore, it is estimated that he will be busy throughout 2011, and it is naturally impossible to relax his cooperation with Feng Jianxiong.

Surface brothers, you have to continue to show it.

Feng Jianxiong is relatively low-key, neither investing nor acquiring, so he obediently plays his cards on one acre and three points of land, steadily harvesting new traffic and users, and does not covet the rights and wrongs of others.

However, people in the rivers and lakes, especially in the copyright and legal circles, know that the real behind-the-scenes promoter behind this matter is Feng Jianxiong.

This kind of merit that has contributed to the acceleration of the state's legislation, the confirmation of rights and responsibilities, and the settlement of disputes and the end of disputes has always brought people tremendous status and social prestige.

Some people may question that the things that promote legislation are actually being done every year, and there are forces mediating it. I haven't seen anyone who has done the right thing to be remembered by ordinary people, and ordinary people don't care about these at all-

After all, everyone knows that in addition to knowing who the national leader is, everyone remembers at most who the senior officials and mayors of their own province and city are. As for the high-ranking officials in the next province, it is estimated that most ordinary people do not know about it at all.

However, what Feng Jianxiong did was different from pushing for other legislation.

Because he has shown his kindness to all writers, filmmakers/directors, cartoonists, music producers, and game developers in China. These content practitioners will benefit from Feng Jianxiong's righteous deeds. And these people happen to control all public opinion and the creation of media content in society, and if a few people sing praises for him, the social benefits will be great.

To put it mildly, Jobs in another time and space in history was not blown to the sky by the public opinion of the Chinese people because he shared the benefits to all genuine APP developers in the country at the beginning.

So much so that an entrepreneur is more well-known than the top superstars.

What Feng Jianxiong is doing now is equivalent to taking the things that Jobs did roughly and had strong side effects after killing him, and giving him a dose of adjuvant medicine that is harmonized by the monarch and ministers, so as to remove the side effects and take its curative effect.

Then, let the self-media who in another time and space change to blow him Feng Jianxiong.

Therefore, even if he does not have as much money as Jobs, or even a hundred times worse, his fame is louder than that of Jobs in another time and space.

Feng Jianxiong's personal Weibo fans have also increased to a new level in the operation of more than half a year, reaching more than 60 million, basically absorbing the rest of the users who used Weibo in 2011, except for primary and secondary school students. This is undoubtedly the first in the country, and he has been certified by the Guinness World Records, because the second place in the country is only a little more than half of his big V.

Yu Meiqin followed him and the chicken dog, and also gained a lot of positive public opinion. Not only has the number of Weibo fans reached 20 million, but even the "Wonderful Story" program hosted by her has also received 20 million favorite viewers, becoming the largest TV talk show in China. Her witty words have become famous words in society, and she is praised as a national-level goddess of eloquence.

Several promising new businesses in the content industry were carried by some content entrepreneurs who had never met talents, and they took the initiative to ask Feng Bole for appreciation, in order to sell themselves and take refuge.