Wu Minxia, Liu Zhijun and others soon returned.

Everyone has something to find Wu Xiaozheng.

The reason why Liu Zhijun was looking for Wu Xiaozheng was naturally because he encountered new problems that were difficult to solve in sales.

The problem doesn't arise in overall sales.

In fact, Chef Wu's products have always been in short supply, and in terms of sales alone, the daily sales have exceeded 30,000 yuan recently.

In addition, due to the increase in production scale and the introduction of efficient machine production equipment, the average production cost of products has been further reduced, making the gross profit of sales much higher than before.

If you don't calculate the cost of taxes, Chef Wu can now be described as a daily income.

The problem lies in the sales of the old godmother.

According to Wu Xiaozheng's plan, Lao Gan Ma is going to become one of the long-term staple products of Chef Wu's food.

But Liu Zhijun found that since Lao Gan Ma was introduced to the market, its sales situation is not ideal, not to mention becoming a flagship product, compared with pickled radish and sour and hot cabbage, it is still a big difference.

If this problem is not solved, the sales department will seriously fail Wu Xiaozheng's expectations.

But they couldn't think of an effective way for a while, so they had to come to Wu Xiaozheng again.

In the eyes of Liu Zhijun and others, Wu Xiaozheng is omnipotent.

Wu Xiaozheng is indeed omnipotent.

As soon as Liu Zhijun told him about the situation, he knew what the problem was.

This is also due to the lack of professional marketing talents in enterprises.

To put it bluntly, this is a question of cultivating the habits of users of new products.

As a series of sauce-flavored products, Lao Gan Ma's eating is different from the next meal series.

For the next meal series products, the most common eating habit of consumers is to eat as soon as the can is opened, and it can be used as a snack to satisfy cravings, eat and drink, and it is not a big problem not to eat.

The old godmother is different.

Generally speaking, Lao Gan Ma is rarely eaten directly, and is more used to season noodles and stir-fries.

So here's the problem.

Everyone hasn't used the habit of using Lao Gan Ma before, so how can there be a need to buy Lao Gan Ma?

Such habits must be guided and cultivated!

To solve this problem, it is necessary to do special marketing and promotion for the product of Lao Gan Ma.

This question is not difficult for Wu Xiaozheng.

He made two arrangements.

First, prepare to make special propaganda advertisements in regional newspapers, radio stations, and television stations, focusing on promoting Lao Gan Ma.

According to the current market development of Chef Wu Food, the promotion model of propaganda bombing has been copied from Xiangshui County to Xiangnan City, and will be promoted on a large scale in the entire Xiangnan region.

In this case, it is necessary to advertise in the media with higher costs but better results, and anyway, according to Chef Wu's current sales, this cost is still affordable.

Second, prepare to print a batch of new posters, and arrange special manpower to promote Lao Gan Ma to all the noodle restaurants and small restaurants in the southern Hunan area.

The reason why he made this decision was from the beginning of the real old godmother in his previous life.

Isn't the reason why Lao Gan Ma in the previous life came out because of the small noodle restaurant opened by Lao Gan Ma, and the noodles with tempeh chili sauce taste better!

Then our old godmother also started to push from noodle restaurants and small restaurants everywhere.

Over time, everyone's eating habits for the old godmother naturally rose.

It's still a simple and crude method of promotion, but it's especially effective in this day and age.

Regarding Wu Xiaozheng's arrangement, Liu Zhijun naturally had no objection.

However, he quickly raised a question: "Nowadays, it is popular to find an image spokesperson for advertising on TV and in newspapers, should we also find one?"

This is indeed a problem.

In this era, the promotion of products is very simple and crude, either it is propaganda bombardment, or it is to attract attention by inviting celebrities or beautiful women to endorse.

The latter, in particular, has a better effect on the media.

"Well, if there is no image spokesperson, the effect of this advertisement in the media is indeed a bit monotonous. Also, when printing posters, it will be better to have a beautiful spokesperson. ”

Wu Xiaozheng first affirmed Liu Zhijun's viewpoint.

But he immediately raised another question: "But who should be the spokesperson? With our current strength, we can't afford to hire a big star!"

This is also a big problem, if you want to invite celebrities to do endorsements, the cost is not low.

At a critical moment, Wu Minxia interjected: "Why do you have to invite a star, wouldn't it be nice to invite a beautiful woman?" I think Xiaoli's teacher's image and temperament are very good, more beautiful than a big star." ”

"Are you talking about Zhang Ying?" Wu Xiaozheng asked.

"yes, don't you think she's a good fit?"

It's a good fit.

In Wu Xiaozheng's view, Zhang Ying's image and temperament are not bad compared with those beautiful stars, but even surpass.

And Wu Xiaozheng believes that with his relationship with Zhang Ying, it should not be difficult to convince her to be the spokesperson of this image.

Things were so happily decided.

As soon as the image spokesperson was confirmed, Wu Xiaozheng even had an idea of how to shoot the advertisement.

It's definitely eye-catching!

Wu Xiaozheng was excited when he thought about it.

At this time, he didn't realize that once Zhang Ying was decided to be the spokesperson of this image, his relationship with Zhang Ying became deeper and deeper.

What he didn't expect was that Zhang Ying had decided to raise him as a little Zhengtai.

If Wu Xiaozheng knew this, I don't know if he would still have this idea.

Either way, the issue of image spokesperson is settled.

Liu Zhijun still has questions.

He touched his head and asked a little embarrassedly: "Xiaozheng, do you think we should buy one or two cars?"

Liu Zhijun had this idea because transportation has become a big problem as business expands to neighboring counties and cities.

Moreover, in terms of distribution, the two agricultural tricycles just bought can no longer meet the transportation requirements, especially for delivery to neighboring counties and cities, and now they can only rent cars to solve the problem.

The reason why he is a little embarrassed is because the cost of buying a car is really a bit high now.

But Wu Xiaozheng doesn't think this is a problem.

"Then buy it, buy a small bread first, and then buy a double row seat for delivery. ”

In Wu Xiaozheng's view, the company's money is earned and spent.

Judging from the current income of Chef Wu Food, it is no longer a problem to buy a few ordinary cars, for example, a small van of Tianjin Dafa, the price is only more than 30,000 yuan, but it is quite suitable for sales.

As for the delivery car, a TJ133 double-row light truck is only about 25,000, and the current Chef Wu can afford it.

It can be said that according to the current trend, money is becoming less and less of a problem for Chef Wu's company, unless Wu Xiaozheng tosses something else.

Liu Zhijun was very excited.

The company is finally going to have its own car.