"Unprecedented...... Can you guarantee that there will be no one better than you in the future?" Yu Meiqin subconsciously felt that there was something wrong with this sentence, so she immediately interjected.

Feng Jianxiong is very sure of this: "Of course - because you and I were promised by Dean Gong that we would graduate with a master's degree in one year." Therefore, when we meet the next competition, we are no longer college students, so how can we participate in the debate competition? This is completely different from Bai Zhizhong's "because I continued to study for a doctorate at Wanwan Shih-Hsin University, so I lost the third competition and lost to my hands".

If you're still studying and qualified to defend your title, you're not going to participate, and you're not eligible to continue participating if you've graduated, so what can I do? ”

Yu Meiqin listened and nodded slightly: "Okay, this also makes sense, are there any other factors that cause you to think that the time is not ripe?"

"The rest is not a big problem, it's just that it's best to find a provincial-level star TV to cooperate and promote this variety show. But even if you can't find it, the problem won't be very big, just make it into an online variety show, and there will definitely be TV stations willing to cooperate if you create a name. When we graduate from graduate school next year, let's start running this show. ”

Feng Jianxiong is not at all worried about the tolerance of traditional media to new content. The "Wonderful Story" he wanted to make was not something unseemly, it was completely a communication product that catered to the anxiety of middle-class differentiation.

It's a big deal that the first year is a little harder, and it's the same as the "Logical Thinking New Year's Eve Speech" in 2015. As long as the online ratings are high, won't Shenzhen Satellite TV take the initiative to ask for cooperation in the second year?

However, Feng Jianxiong's heart can be so big and optimistic, but Yu Meiqin can't.

After all, she lives in this era of great change from traditional media to new media, and she can't look forward to how difficult the life of traditional media will be in the next few years, and how high her tolerance will be for high-quality content that is really attractive to the audience.

Her heart is full of vicissitudes of life for the future, and she seems to be mentally prepared to endure hardships and cold eyes with Feng Jianxiong, and then start from scratch......

When you think about it, you have a sense of heroism in the same adversity.

……

found something that only she could do for Feng Jianxiong, a common secret business unique to two people, Yu Meiqin's heart calmed down a lot.

Just compete fairly with Ma and Sha to see who can fit more with Xiaoxiong!

After K finished drinking wine that day and returned to the peaceful campus life, Yu Meiqin's heart planted such a seed.

Of course, she is also very concerned about the role that Ding Lihui, Ma and Sha can play in Feng Jianxiong.

Knowing oneself and knowing one's opponent will not be defeated in a hundred battles.

Therefore, a week later, when the first episode of CCTV's "A Bite of China" was piloted, Yu Meiqin also sat in front of the TV for the first time, very concerned about how the show was doing, and used her own experience to evaluate whether this documentary would be popular.

With the same degree of concern as her, in addition to Ma Hesha and Ding Lihui, who participated in the project, there are also Tian Haimo and Gao Suiguo in Qiantang.

For Tian Haimo, the influence of this documentary completely determines whether their "squirrel fruit industry" can survive the turning year of 2008 steadily.

The consumption upgrade of the middle class has not yet arrived, and the habit of netizens buying FMCG through e-commerce channels has not yet been formed.

And the buying boom that was triggered by the gimmick of "white beauty college freshmen to protect local specialties and promote national unity, e-commerce entrepreneurship and selling sugar" has subsided in the second quarter of this year after lasting for three or four months-

The young people who "pilgrimage" on the NICONICO network have basically tasted the freshness of cutting cakes, and the curious people in Jiangsu, Zhejiang and Shanghai who can be affected by this wave of public opinion have also discovered about it.

The cash flow brought by the "squirrel fruit industry" relying on the high-profit commodity of cake cutting has dropped from more than 3 million in sales and more than 1 million gross profit in the first few months to more than 1 million in sales and 3400,000 in gross profit today.

The rest of the products are shouting seats that do not make money, and purely guide traffic inertia.

So far, after removing all the initial investment, the net profit after tax earned by the squirrel fruit industry is more than 2 million. Among them, Feng Jianxiong also accounts for one-third of the shares, and has to take a considerable part of it; Gao Suiguo accounts for less than 20%, Ma Hesha has 2% as a brand endorsement, and the rest is basically Tian Haimo's, about just over 1 million.

Of course, according to this algorithm, in fact, the equipment is financially depreciated. If there are sales in the future, all gross profit will not need to be amortized for equipment depreciation in the previous period, and the net profit margin will be much higher.

At this point in 2008, for a girl who has graduated from college for more than a year, just 23 years old, can earn millions a year, or in the thankless field of industrial entrepreneurship, it is already very inspirational - if Tian Haimo hadn't met Feng Jianxiong's successful career perversion, she would have been proud of all the alumni of the same period.

The sense of crisis and dissatisfaction with the status quo still made Tian Haimo eager to find a new breakthrough opportunity.

Ma Hesha's "cake cutting and entrepreneurship" implanted plot was placed in the second episode of "A Bite of China" - Feng Jianxiong and Director Chen both knew that if this plot came out in the first episode, it would inevitably look too hard, and it would be bad if it aroused the audience's disgust with "shopping guide".

And if it is placed in the back, Director Chen is also a little uneasy in his heart - Feng Jianxiong knows that "The Tip of the Tongue", which has been polished and dialed by him, will definitely be able to continue the glory of arousing the "pride of national food" in another time and space.

But Director Chen didn't know.

He is also afraid that after the two episodes are over, the ratings will not meet the standard, and the rest will not have a chance to be broadcast. Therefore, mentioning the investor's implanted plot to the second episode, no matter how it ensures that it can be put in front of the people of the whole country, can be regarded as "stealing and having a way", taking care of the rules of the rivers and lakes.

Tian Haimo knew that there would not be a plot she liked in the first episode, but she had already decided to follow the drama from the first episode.

……

In the limelight, on the last weekend before the 11th National Day, "A Bite of China" was released as scheduled.

CCTV, Minister Niu of the documentary department, and Director Chen of the production company also gathered together for an afternoon tea, and by the way, they cared about the first-hand ratings data.

Under normal circumstances, the leaders of the broadcast department will not pay so much attention to every new column when it is launched - after all, CCTV may have a new column online every day, and if the department leaders are all on the front line to care, they will be busy long ago.

However, there are not many programs that have signed ratings gambling investment agreements, and perhaps only one of the dozens of programs is in this cooperation mode.

Therefore, in the face of such a special case, it is not surprising that the head of the department is present in person.

"Director Chen, I have confidence, it's a mule or a horse, so I have to pull it out. ”

In a small reception room next to the broadcast studio, Minister Niu held Pu'er tea, blew it gently, and asked very calmly.

Anyway, the broadcast department has passed on all the risks, and they have no psychological burden.

Director Chen's expression also looked very confident: "Minister Niu, don't worry, I am very confident in this film - not to mention, this time I really met an investor who is worth making a friend, knows how to do it, and is not blind to command." Sometimes a few words come occasionally, and it sounds like they all hit the pain points of traditional TV media - people can be targeted by the middle X department at a young age, which must be outstanding. ”

Minister Niu took a sip of tea: "Then look at the result." ”

Director Chen patted his chest: "I don't dare to say how much I dare to say in the first episode, I can still do it if I meet the standard." However, the rerun will definitely be higher than other similar shows. The ratings of the second episode will only be higher than the first episode, and it may be two or three percent higher. ”

When Minister Niu heard this, he secretly thought in his heart: If this is the case, it can only be that after the first episode is broadcast, it will trigger a big discussion in the society and offline social Amway, otherwise it will not be possible.

Could it be that Director Chen is very confident that his film will fully arouse social controversy?

In the studio next door, on many screens, with a time difference of a few seconds, the program began to be played one after another.

In the first episode, "The Gift of Nature", a narration of the "tip of the tongue" lamenting the vast land and rich natural environment of China is read out in a sweet, dignified, neutral and peaceful female voice that makes the world's ears stand up.

Subsequently, as usual, the hard-working life of the few MZ compatriots in the southwest is the most politically correct portrayal of the life of gathering, fishing and herding - a dark but sweet girl named Zhuoma picks matsutake mushrooms with her mother in the 100,000 mountains of southern Yunnan, with a wooden cane.

The rhythm of the editing is very bright, and the jumping axis of the camera is slightly messy, but it brings an unexpected beauty of savoring the rush and hardships of life.

From the primitive zero-sum game of getting up at 3 a.m. to the modern global business division of labor in a race against time. After 80 RMB each matsutake mushroom is purchased, it is flown to a high-end food supermarket on the streets of Tokyo within 6 hours and sold for 10,000 yen.

Contradictions, conflicts, primitive, zero-sum games. Countless eye-catching elements are presented in just two minutes.

"The rhythm is really good, better than previous works on the same theme. "Although Minister Niu has watched the sample, when it comes to the broadcast day, he still sees some new evaluations.

In particular, this narration is so well paced, the peasants were originally forgotten by most urban residents, and even if they were told that the peasants were suffering, they would not be able to resonate and feel compassion.

But when the conflict between the traditional ignorance of the zero-sum game and the globalization of modern business is condensed, the effect is different - these people are obviously living a hard life and are at the bottom of the global supply chain, but they only know how to compete with people in the same village, and only want to make more money by 'waking up earlier than their neighbors'.

This contrast will definitely stir up the topic. People who like to lament the 'inferior nature of the Chinese' will criticize this on the Internet, and will be like Mr. Zhou Shuren's 'anger and misfortune, and mourning'. People who like to sympathize with farmers as a selling point to huddle together for warmth can also find the point of resonance in the group, which can be said to have attracted the attention of both the positive and negative sides.

This narration copy is definitely a stroke of genius!"

Minister Niu and Director Chen watched it for about 15 minutes and finished reading the first two or three sections. At this time, a staff member came over at the right time and handed over a real-time ratings data.

"It's only 2.6%? It's still a big gap from the 4% premiere. Minister Niu glanced at it and said to Director Chen. However, his tone was not stern, and he was obviously a little aware of the topicality of this film.

"Minister Niu, isn't this just the beginning, I'm not worried—can't you see the number of paths I've taken?"

"Then it's up to the end result. ”