"2.6%? Hmph, it's enough face, the show that was previewed a month in advance, the audience at least didn't dislike the boring cutting of the stage. However, it is estimated that this is the level. ”

The person who said this was a guy with a bit of a pig kidney, and he was sitting in an office next door on the other side of the studio.

This person is also a choreographer and director of CCTV production company, surnamed Wang, and has also produced a semi-documentary and semi-variety show in the food category, which may be a bit nondescript, and no part of the audience has caught it, so he hit the street at the beginning.

Now that he heard that Director Chen's "A Bite of China" was released, he was also a little nervous, so he asked his colleagues and friends in the screening department to learn about the first-hand data.

It can be seen that in addition to the producers and distributors, the most concerned about the screening effect of a drama are competitors.

Some things don't matter if they are bad once, especially in places like CCTV, which can always be pushed to "innovation failure" and "the cost of trial and error for innovation".

But if there is a control group, it is much more difficult to fool around - not afraid of not knowing the goods, afraid of comparing goods.

Now it seems that the first-hand results are still within the expected acceptable range.

"I said earlier that you can relax, in my experience, after this kind of show is released, basically the ratings of the first 10 minutes are fixed at which point, and there will be no major fluctuations in the follow-up. If you can watch it, you won't change the channel, and if you don't get into the pit, don't expect to be Amway by others in an episode. "The one who spoke was an inch board head, it was the friend entrusted by Director Wang, a deputy director under Minister Niu, surnamed Gou, who was also in charge of broadcasting.

According to experience, most of the viewers who watch CCTV programs are more casual about the program, and many are just too lazy to change the channel. Only when I see that the show is too bad and boring, I will just tune it out. As for those who are not used to watching CCTV and specially watch CCTV for a certain program, there are not too many.

And Director Wang and Director Gou obviously belong to people who don't appreciate the merits of reading "The Tip of the Tongue", so they will only judge based on experience.

Twenty minutes later, halfway through the show, another real-time ratings statistic was sent.

"It's actually broken through 3%, 3.2%, hey, it's a bit evil!" Director Gou glanced at it, slightly surprised.

This kind of data increase is rare, indicating that at least more than half of the viewers who were transferred to CCTV by scanning the program have survived.

And those viewers who are looking for a show to watch will generally not be more than two or three minutes patient in the browsing state.

That is to say, "Tip of the Tongue" is completely the kind of fast pace that only allows people to watch it for two or three minutes before they fall into the pit.

In other words, if the online article in 08 is developed enough and there is a term like "Golden Three Chapters", then the rhythm of the copywriting and clues of "Tip of the Tongue" is a typical "Golden Three Chapters".

The content may not be outstanding, but it can fly with rhythm.

Director Wang also watched this scene, but he was helpless, and complained with a little jealousy: "This ...... was actually carried by Chen Laosi, just watch the replay and the second episode. Minister Niu will definitely continue to observe this achievement. ”

When the episode was finally finished and Minister Niu and Director Chen left the conference room, the final score for the premiere of the first episode they got was 3.7%.

"Director Chen, congratulations, it seems that you have shot another work above the level line. ”

"You're welcome, thanks to the Ubu, you gave this opportunity to inspect in the first place. ”

A commercial blow to each other, that is indispensable.

……

Feng Jianxiong got the ratings data later than Director Chen - he was not so pretentious that he wanted the ratings statistics in real time during the screening of the film. So, in the end, he only got a total stat after the release.

As for Ding Lihui, Ma Hesha, and Tian Haimo, who also care about this film, the information is even slower than Feng Jianxiong.

They didn't get the data until the next day's replay.

However, this does not prevent them from enjoying the documentary in terms of quality.

Whether things shoot well or not, and whether the rhythm can arouse social discussions, are all traceable, and they are not completely lucky.

"The premiere is 3.7%, and the replay is still 2.6%, which adds up to far more than 5%, which shows that the user stickiness and rewatch rate are very high, and the effect of private social Amway is also very good.

In the second episode, as long as the same results are achieved, Minister Niu will have to honor the gambling agreement and pay 10 million to buy the remaining 5 episodes. ”

Feng Jianxiong's first notice was Ding Lihui and Ma Hesha, after all, they were involved in this film, and they were most concerned about whether they could sell the screening rights.

"Wow, it's 1.3% higher than the cumulative ratings of the premiere and apocalyptic broadcast requested by Minister Niu? I'm not mistaken, doesn't that mean that we have exceeded the average level of CCTV by several percent?

And there are so many people watching the replay, is it because everyone is spreading the word of mouth to help us Amway? I started yesterday and wanted to change a few more Baidu Tieba accounts, and go to those popular TV series post bars to post advertorials. I didn't expect to walk around for a while, and I saw someone in several bars spontaneously posting to discuss the food PK, and I didn't need to post it. Hurt me to register so many Baidu accounts in advance......"

When receiving Feng Jianxiong's good news call, Ma Hesha was so excited that her faces turned red, after all, as a sophomore young girl, she has never seen anything big in the world after all, and this show is the biggest project she has participated in so far.

However, Feng Jianxiong seems to be accustomed to maintaining the posture of a life mentor in front of Ma and Sa. Even when the girl was most excited, he didn't mind pouring some cold water on her to calm down, and by the way, he learned some life experience:

"You don't seem to have thought at all that the posts you see on the Internet could also be an advertorial that I paid for five cents a piece - if I need to do that.

Therefore, in the future, don't do the stupid thing of canvassing and swiping posts by yourself, if you really want to canvass for votes, why not buy it directly. Is it different to forge a sword with a sword?"

As a successful person, if you can spend money to solve something, you should never spend time.

In good conscience, those who roll around and worship advertisements are not as good as those who spend money directly on advertisements - is it more noble to sell their dignity than to spend money?

After notifying Ding and Ma, Feng Jianxiong sent another text message to the remaining partners to inform them of the matter.

……

A week later, Qiantang.

Tian Haimo and Gao Suiguo have taken the time to watch it seriously since the first episode.

But what they care about most is obviously the second episode now.

Because Ma and Yarn will appear in this episode, even with Tian Haimo and Gao Suiguo, they have appeared in two short and medium shots, but there are no lines, and they are only introduced by the narration - at the end of the plot related to Ma and Yarn, there are two sentences about Ma and Yarn's resolute entrepreneurship in order to promote hometown food and eliminate national misunderstandings.

In that plot, Tian Haimo and Gao Suiguo, as "intimate sisters who support primary school girls to realize their life ideals", appeared on camera to shoot a few sets of shots four or five months ago.

It's just that the company name "Squirrel Fruit Industry" is not mentioned by name, which is the last bottom line of CCTV's implantable soft broadcasting.

The effect of this episode is destined to determine whether the big cut cake of the "Squirrel Fruit Industry" can set off a bigger marketing frenzy in the future.

This day is already the National Day Golden Week holiday, but the "Squirrel Fruit Industry" also has some management vacations.

The operation department of the online store still has to keep people on duty, and the workload is not idle at all than usual - doing e-commerce is like this, the more leisure and vacation ordinary people have, the easier it is to sit in front of the computer to buy and buy, and the shopkeeper and the younger they are.

Tian Haimo and Gao Suiguo did not go home, but leaned side by side on the cot in the room that served as the office and lounge of the two partners, watching a TV hanging on the wall.

The poverty of this atmosphere is not much different from that of Ahri Baba in the lakeside garden era.

It's a bit of a start-up company.

Tian Haimo also put a notebook on his lap, and peeked at places such as Maopu, Tianya, and Tieba while watching, and the real-time feedback of netizens in relevant sections on the program.

The bed is not wide or narrow, it is not enough to lie down, and it is uncomfortable to sit on the waist. Tian Haimo is slender and sits in the posture of a bird. And Gao Suiguo, a depraved commodity in the slightly fat world, can only be cross-legged and disregard the image.

"The online feedback has been very good in the past few days, and it is estimated that the ratings of the second episode will jump a lot. It has been a week since the public opinion was built. Tian Haimo comforted herself with a self-muttering voice.

"That's it, there was bean curd in the last episode, and the sweet and salty parties have been fried. There are also a bunch of fans of Sichuan cuisine and Cantonese cuisine who are also there to tear up the spicy fried mushrooms and whether they are tyrannical or not. If you want me to say, those picky eaters just have a lot of things, so they ended up being a propagandist for Xiaoxiong for free. If he is like me who wants to eat no matter what he hasn't eaten, he can't bring this rhythm~"

Gao Suiguo on the side said as he took a handful of loose cut cake scraps, occasionally threw one into his mouth, and chewed it carefully, diffusing an extraordinary nut fragrance.

"So you deserve to be fat! Waste my time supervising your exercise every day, and end up eating and eating again!" Tian Haimo scolded with a smile and complained.

Gao Suiguo is not afraid of boiling water: "Isn't this to verify the improvement effect of the company's product formula and keep improving." If you want me to say that my fat is a work-related injury!"

Every time Gao Suiguo mentioned the word "work-related injury", Tian Haimo would be speechless with anger, and this kind of nonsensical mutual complaining could be stopped.

The two girls laughed and played, the second episode of "Bite of the Tongue" on TV has started, and the familiar opening song makes both of them stop talking nonsense.

Although the show was very exciting, both of them couldn't help but look at their watches over and over again, because they asked Feng Jianxiong if they knew which part of the plot related to them appeared.

When it was about 30 minutes, Ding Lihui's familiar voice cut the picture to the Great Northwest Frontier with a narration. In a fruit-bearing vineyard.

When Ma's face as smooth and perfect as Shayu's porcelain appeared on the screen, Rao Shi Tian Haimo and Gao Suiguo were very familiar with her, and they still couldn't help but gasp.

"Shhh...... Hiss Kokuichi!"

"I didn't expect her to be so beautiful in national costumes?"

"This is the belly dance skirt of a Persian dancer, right?

They don't know that everything about this beauty will soon push a wave of Baidu real-time hot searches.