When formulating the dealer cooperation agreement, in order to ensure the control of its operation, the dealer had to pay a part of the fee as a deposit. If there is no breach of contract in the course of www.biquge.info operation, these deposits will be returned in quarterly installments.

It is said that the original intention of this money is to let the 4S store have some confidence, maintain the brand image and abide by market discipline in the process of operation. But over time, things took a turn for the worse.

Eventually, the money becomes a bargaining chip – a threat to withhold money if you don't obey.

Originally, 4S stores around the country were already dissatisfied with JLX's poor market performance. Just like the marketing manager said at the meeting, 4S stores around the country have made great efforts in order to cooperate with the publicity activities of Acura. Under the supervision of the marketing department, they don't dare to raise prices without authorization and engage in any kind of forced sales and other routines.

The 4S store has made all kinds of manuals, radio or local satellite TV advertisements, and has done it carefully with various in-store gift discounts.

But sales are still tepid and not satisfactory.

The long-standing inventory problem has made 4S stores around the country dissatisfied with Acura, and the last time they forced each sales terminal to add JLX stocks, the stores were even more resentful. So now, after Acura issued a sales task and informed the stores that if they failed to complete the task, the guarantee money would be deducted, and the last straw that broke the camel was born.

Brother Long, the owner of the Acura SSSS store in Zhengzhou, slapped the phone on the table.

"Draft! This shop, Lao Tzu is not open!"

Immediately, he took out his mobile phone and called a few Acura dealers who had a good relationship.

"Hey, Brother Li, did you get a call from the headquarters? ”

"Then what do you think? Yes, I feel the same way, this business can't be done! The sales are just on the way, they blow up the cowhide, let us take the blame, I can't be the big boss!"

"Okay, then it's decided, let's go to the headquarters and talk to them! Okay, then let's contact others and strive for all dealers to go together! Okay, then I'll call Xuzhou again." ”

……

"Hey, Brother Liu, I'm Ah Long. Did you get a call from headquarters?"

"yes, that's not going to let us live. Originally, the sales of the model were not good, and a large number of them were stuffed over. It's good now, if you can't sell it, you will have a deposit withheld, what the hell is the truth of that way?"

"I discussed it with Brother Li in Changzhou, we can't just let this matter go. You don't know for so many years, anyway, I didn't make any money as an agent and dealer. So my idea is let's go to the headquarters and talk to them!"

"Okay, since you agree, then contact the people around you, and let's try to find it together. Okay, that's it!"

……

"Hey, is it Qide Acura shop? I'm looking for Mr. Shi. ”

"Hey, Mr. Shi, I'm Ah Long from Zhengzhou. Have you been notified of the JLX sales assignment assigned by HQ?"

"Not yet? I just received a notice here that we have been given a mission. A Tier 2 dealer like ours must sell 40 units this quarter. ”

"What if you can't finish it? If you can't complete it, the mortgage for this quarter will not be refunded!"

"yes, that's just inhuman!"

"Mr. Shi, don't worry, I think so, let's go to the headquarters to talk to them, you have seen their behavior over the years, it is completely to treat us as the third grandson and give them as coolies!

"Okay, that's it, I'll contact the person first, and I'll let you know the exact date. ”

……

Kubota really can't believe that these dealers dare to rebel against themselves!

Unbeknownst to him, JLX's forced sale mission was just an opportunity. Because of this incident, all the contradictions that have been accumulated between Acura and dealers have been triggered.

Therefore, in the face of dealers from all over the country, they came to the door aggressively, and put forward requirements such as Acura to bear inventory, improve the profits of dealers, and various manufacturers to support, Kubota completely felt that these people were really big talkers.

In his opinion, these people are just vexatious.

The original cooperation agency agreement has been signed, and it will not be easily changed by any car manufacturer. So, Kubota called Acurata's legal department.

In the face of the dealers, the managing lawyers of the legal department of Acura have shown their consistently high professional standards. After a meal, the original agency agreement was sacrificed, and the dealers who came to the door were taught what it meant to "do things according to the contract" in minutes.

As a result, the negotiations unsurprisingly ended in a breakdown.

On the one hand, he is not dead, and on the other hand, he is iron-hearted, and the final situation has developed into a little angry.

Talking and over-emotional, the twin hairs finally tore their faces.

In the end, the dealers asked the security guards to "please" out!

The atmosphere was so stiff that it was really beyond the expectations of the dealers. In their original thoughts, they talked about making a fuss, and no matter how bad they were, they could give some concessions to Acura, but they didn't expect their attitude to be so tough!

In fact, the toughness of Acura is also hard-supported.

The automotive industry is a large circle, from upstream parts suppliers, to midstream vehicle manufacturers, to downstream sales networks are all complementary existence. No automaker can be so strong that it can not care about the existence of terminal sellers, even Zhengxin started with an online sales platform, and finally has to cooperate with Guangqi and go offline.

To tell the truth, the dealers' high-level chaser is still trembling. But the different positions doomed Acura to not be able to back down first. Otherwise, as soon as the button is opened, it will only face more excessive requirements from sellers.

It's a routine.

But it didn't come to pass, and the angry retailers played a more ruthless routine - in order to give Acura some color, and in order to show their determination not to give up if they didn't solve the problem this time, they directly poked out the JLX sales fraud!

On the second day after the negotiation failed, several car media broke the news on the front page;

"Unbelievable! According to people familiar with the matter, JLX sales are fake!

"The annual sales king of D-class cars has changed to a strong king? JLX has actually sold less than 500 people nationwide since it rolled off the assembly line?"

"Shocking revelations, Acura a new generation of luxury models are suspected of false publicity!"

"Infighting at home! The owner of the Acura 4S store in a certain place - the first day of sales of the third front desk, those are all sold to us!"

……

Li Fanyu looked at the newspaper in his hand, and he was simply overjoyed; "Hold the grass, it turns out that the most awesome car this quarter is still owned by the master!"

A group of executives from Zhengxin were also smiling bitterly at the news of Acura sales fraud in newspapers and mobile phones: "We may have chosen a fake competitor......