The competition in the amateur category was held in the afternoon. Pen, fun, pavilion www. biquge。 info

It is said to be an amateur, but in fact, the strength of this group of Zhengxin users who came to participate in the competition is still good.

During the four-hour tournament, there were occasional high-profile swings, and even a hole-in-one miracle ball near the end of the tournament.

If it weren't for Li Fanyu who lowered the level of the entire group alone, the gold content of this game can be said to be copied out of the amateur level and reached the semi-professional level.

To be honest, most of the Zhengxin users who came to participate in the competition came with the mentality of entertainment. Therefore, for Li Fanyu, a newcomer who can't put a putt into the hole within three meters, he also gives considerable understanding and encouragement.

Seeing this lame way of swinging, everyone fully understood what he meant by "sacrificing his life to accompany a gentleman" before the game.

So... Although there was no malice, everyone stayed away from him when Li Fanyu was playing.

Well, it's for fear that he'll throw the rod out and hit himself......

However, seeing that he was obviously unfamiliar with his ball skills, and came to watch the amateur game, everyone couldn't help but have some respect in their hearts while laughing - this one also fought hard in order to promote the company.

You know, in order to maximize the publicity of Zhengxin across the country, even the amateur game is broadcast through CTV5.

Watching golf stars play is fun, but a group of wealthy people can also attract spectators. Therefore, Li Fanyu almost staged a foreign appearance of five strokes without hole-in-one within three meters in front of millions of viewers across the country.

This Nima is very embarrassed,

Before Li Fanyu came, he specially told Li's mother and Li's father that he was going to live broadcast the CTV5 event, so let them watch the TV at home and don't miss the wonderful pictures.

When he saw that his son couldn't put the little ball into the hole, Li's father told Li's mother and Uncle Jianguo that he wanted to watch a TV series, so he covered his face and changed the channel......

The most odious thing is that on the Pinche.com forum, Li Fanyu was awarded the title of "the most lasting golfer". And this picture of the goods going back and forth with the golf ball was also edited by netizens and made into GIFs, with all kinds of text as jokes.

However, the shiver returned to the shiver, Li Fanyu was affectionate with his left hand and teasing with his right hand, and during the two-day open tournament, he relied on his unique so-called "personality charm" to fight with a group of car owners and potential users.

After the end of the game, everyone went home, and the sales of A8 ushered in a small climax.

The so-called favor marketing was mastered by the group of monks in the planning department and Li Fanyu.

But this is still a trail.

Because of the TV, the car owners who returned home were naturally asked by relatives and friends about their feelings and observations. Through the word of mouth of the car owners, the popularity of Zhengxin and A8 has spread rapidly and improved a lot in the circle of car owners.

Because of the accurate positioning, during the four open golf tournaments that lasted for more than a week, the sales volume of Zhengxin A8 increased steadily. In the first three weeks of its launch, the total sales volume in the country has increased to more than 3,000 units.

As a luxury D-segment with only one single model, this sales are already quite impressive. You must know that in this time and space, even when the original Mercedes-Benz L-class replacement model was launched in China, the national sales in the first month were only 6,000 units.

So to achieve this effect, Li Fanyu is content. It's just that after returning to Tiancheng, I couldn't help but have some small regrets in my heart when I saw the boiling "luxury sales king" JLX, which was hyped up by the water army on the Internet, and the sales of nearly 8,000 units in the first three weeks.

Hey, I really need to work harder, and use sales to re-steel Acura and steel!

So he once again notified the marketing department, planning department and Audi department of Zhengxin, asking them to keep an eye on sales, and strive to not be left too far behind by Acura JLX in the first quarter after the A8 was listed, and strive to catch up with them in the second and third quarters!

As a result, Zhengxin people, who received the highest instructions, once again worked harder, on the one hand, to maintain continuous exposure for A8, and on the other hand, to strengthen training and support for the sales process, so as to kill JLX and achieve sales overtaking as the invited goal.

And Acura, who portrays himself as Flig and is regarded as a catch-up target by Zhengxin, is already facing collapse at this time.

Under the continuous and accurate and effective marketing methods, the sales curve that JLX had just risen suddenly lay back. The whole sales trend report is like an abandoned house that doesn't do push-ups and lies on the ground. The poor sales and trend curve, in addition to the words and data, are full of helplessness.

For this reason, Kubota is roaring like thunder.

"How can this be! How can this be? We have invested so many resources in publicity, why can't sales increase? Can any of you tell me what the hell is the reason for this?!"

He slammed the sales stats on the table, spitting at the table with a roar.

In the face of his outburst, no one in Acura's operations department dared to talk.

After venting the anger in his heart, Kubota also realized that he had lost some of his temper. But the situation is here, so he can't help but be in a hurry.

I have made a promise to the Japanese headquarters that I will be fully responsible for the marketing of JLX, and I am willing to take full responsibility for this match. Through such a guarantee similar to the ancient Chinese military order, he successfully ascended to the throne and successfully overthrew Tanaka Chixi and became the de facto ruler of Acura China.

Now, the two rounds of propaganda have been launched, but in the face of such a huge gap between input and output, he really doesn't understand what he is wrong.

The two rounds of publicity can be said to be bloody, and Liu Mou was invited to be the image spokesperson for the first time, and the publicity expenses of various online and offline channels have reached 100 million. In this round, the Weibo operation account was invited to hype, and the sponsorship of the celebrity reality show killed another 100 million. Looking at the model marketing cases of the entire Chinese market, there is no model that can invest more than JLX.

But in the face of such immortal sales, Kubota is really helpless.

At least in his own opinion, the company's propaganda means are already in place. As for the sales are still not good, we have to find the reasons from other aspects.

Paranoid people are very prone to this kind of thought: "I have done my best in this matter, so it is definitely not my fault that I did not do it." ”

It is clear that Kubo is a paranoid person.

Conceited people can easily have the illusion that "since I am not wrong, then it must be their fault!"

It is clear that Kubo, while being paranoid, is also a conceited person.

Therefore, after making sure that there was no problem with his publicity and no problem with the market, he set his sights on the sales channel.

"It must be those dealers who don't want to make progress! It must be these moths who only have interests in their eyes greedy for profits and do not do a good job in promotion!"

A manager in the audience saw that he was pointing the finger at this part, and raised his hand very cautiously, "Director Kubo, all the 4S stores in our marketing force are being supervised, and their discounts are not small." Individual regions have already made a profit of 10 points in the sales process, which is already the biggest discount in the launch stage of the new model.

Kubo slapped the table hard, "Yaga! What are they going to do besides discounts! We must do our best to sell, and we must show our selling points and advantages to customers in an all-round way! In my opinion, they still don't work hard enough." Go and give them an announcement. Make sure they have 60 units for Tier 1 dealers and 40 units for Tier 2 dealers for JLX models within the quarter. Dealers who can't do it will not be refunded this quarter's deposit! These people, if they don't put pressure on them, they will never work hard. ”

The managers present glanced at each other, and although they felt inappropriate about this decision, they all chose to protect themselves in the face of Kubota, who was furious.

Interestingly, in each other's eyes, everyone seemed to see the meaning of "the sky is falling, and there are people on top of it, are we afraid of an egg?".