Chapter 909: Seminar (2)
After Feng Yiming's butterfly meddled in the domestic IT industry, the situation in the industry, which had gradually become clear over time, was very different from the previous life.
In this situation, Zhanxiong and Ali are known as allies, which are of much benefit to each other, such as the joint creation of the Double 11 Promotion Festival, such as under Ma Yun's plan, the express delivery industry in Xinzha City will enter the Tmall Taobao system at a deep level...... But there are also more open guns and hidden arrows between the two families.
"The second thing is public opinion. Feng Yiming first glanced at Nie Wei, and then at Chen Liang, "The publicity before Double 11 was very good, promoting the concept of the Double 11 Promotion Festival from all aspects, and analyzing online shopping from various details...... But after Singles' Day, it seems that the taste has changed a little?"
"Although Zhongbo.com, Xinweibo and Yipin.com all belong to Zhanxiong Group, they belong to different business groups, and their finances are all independently audited......" Chen Liang's face did not change his color and his heart did not beat, "Although it was explained by Feng Shao, Mr. Wei and Mr. Liang, but in terms of specific publicity content, it is also an e-commerce business group......"
"Brothers, settle accounts......" Nie Wei muttered.
"I'll give you a 20% discount!" Chen Liang snorted, "Now whenever the group needs publicity, the first choice is Zhongbo.com and New Weibo, I don't agree with this, excessive consumption of credibility will have a bad impact on the long-term strategy of the network media business group, at least there are many people in the industry who have quite objections to this." ”
"It's true that publicity needs to be done in all its facets and in a more tactful way, and netizens are not like TV viewers a decade ago who were willing to pay for an advertisement. Wei Jun agreed, "The group has also considered this...... For example, after the Double 11 promotion, there were a lot of discussions on the products, service quality and customer service between Yipin.com and Tmall Taobao on Zhongbo.com and Xinweibo. ”
"Nie Wei, don't you like to praise yourself, that's a good thing. Feng Yiming said with a smile: "The facts are in front of you, and it is right to praise yourself, but there is no need to bring out the opponent for comparison every time." ”
"Yes, the gap between the two sides is visible to consumers...... Liang Xing muttered: "In the first few days, Daniel Zhang made several phone calls, and he was very angry. ”
This Double 11 promotion festival clearly put the gap between the two sides in front of consumers, and Nie Wei was not reconciled, and ripped off the last veil on the Internet......
"Just like Miss Ren said just now, there are things that need to be released at the right time to have the best effect. Feng Yiming pouted at Liang Xing, "Nie Wei, you really have to learn a few more tricks from your master, in the poisoned milk powder incident, Lao Liang fought to the end alone, and the timing of each revelation was just right......"
"The most important thing is that you ask a problem and there is no solution to it. Feng Yiming carefully explained: "It is true that the details of Tmall Taobao's operation today are indeed not perfect, but they have the largest customer base, if someone gives up Tmall Taobao because of this, they may not choose Yipin.com, but give up the idea of online shopping." ”
"Although the number of people shopping online is growing rapidly every year, it is still a small number compared to the 13.4 billion people in China. ”
"At least for three years, we and Ali will remain allies. ”
"What we want to do is to expand the market so as to occupy more market share, rather than reducing the market capacity while stepping on Ali on the soles of our feet. ”
In fact, in this regard, Liang Xing had already passed the anger with Nie Wei in advance.
Nie Wei nodded calmly and suddenly said, "Uh...... Last week, someone from the penguin sent me an email. ”
"Huh?"
"They seem to want to work with us...... Nie Wei frowned, "mainly about customer login...... It seems that they want to cooperate with the QQ platform and Yipin.com. ”
Feng Yiming turned his head and glanced at Wei Jun, and his heart was a little drumming.
Regarding the choice of allies in the industry, Feng Yiming chose Ali early, and Penguin and Zhanxiong have never dealt with each other, and Zhanxiong's instant messaging products are now under development, which is likely to pose a great threat to Penguins.
Feng Yiming thought a little deeper, he suspected that Ma Huateng instructed someone to send this signal, which was likely to test the future development direction of Zhanxiong, you must know that Zhang Xiaolong's entry into Zhanxiong is public information in the industry, and Zhang Xiaolong had already put forward the development intention of instant messaging products in the new era when he was in Penguin before.
"I'll talk about that later. Feng Yiming shook his head and turned to look at Liu Hong, "Next is logistics." ”
"Regarding the problems exposed by Barter Logistics in the Double 11 promotion festival this time, Lao Di and Liu Hong have already had a very detailed report, and I have already seen it with Lao Liang and Feng Shao. Wei Jun said slowly: "The problem now is that barter logistics consumes too much money, but it has no output, and you want to be able to accept foreign orders." ”
"From the perspective of the ability of Barter Logistics itself, it has reached the first-class level of the domestic express delivery industry. Liu Hong nodded and said: "Although barter logistics and barter belong to different business groups, in fact, whether it is the outside world or the group, the two are regarded as one, and the proportion of barter logistics to the amount of capital is really a bit large, if there is no income, it will greatly drag down the profit margin of the e-commerce industry." ”
Feng Yiming knew that what Liu Hong said was the truth, and Jingdong in his previous life was dragged down by logistics, and the data on the report was quite ugly.
Liu Hong introduced the details of the situation, and finally said: "Coupled with the grassroots training personnel for the Double 11 Promotion Festival, Barter Logistics has sufficient confidence and ability to become the leader of the express delivery industry." ”
"But almost half of Barter's reputation is based on the quality of service provided by Barter. Hearing this, Nie Wei quietly glanced at Feng Yiming, and suddenly interjected: "What is the difference between accepting foreign orders and connecting them in essence? If it is at the peak of the Chinese New Year Festival, or next year's Double 11 Promotion Festival, does Barter Logistics have sufficient transportation capacity? Can it ensure the same service quality as this year?"
Feng Yiming glanced at Nie Wei in surprise.
Liu Hong shrugged, "But if the current state is maintained, it is difficult to say whether there will be a large outflow of people from Barter Logistics, after all, Xinzha City is very hot now......
"In other words, Barter Logistics needs more business volume...... Nie Wei added quietly, "but this does not necessarily require accepting foreign orders......
Hearing this, Feng Yiming finally came to his senses, these two guys are singing double reeds on stage here!