In the Double 11 promotional activities, the sales of Yipin.com exploded, and the e-commerce companies of Jianghe and Xinzha originally wanted to drink soup and eat meat behind Zhanxiong Group, but now they are even hotter.

Later, in the river trade fair, which almost caused a stampede, Yipin.com still maintained very strict standards for the audit system of cooperative merchants and manufacturers, which led to other local e-commerce companies starting to expand at a very fast speed.

To be honest, even if there is no olive branch extended by Ali Group, the express delivery industry in Xinzha City will develop and grow at a rapid speed.

In this case, Nie Wei, Di Liquan and Liu Hong, the heads of several e-commerce-related industries, inevitably began to think about it.

Di Liquan and Liu Hong thought that Barter Logistics should remain competitive and accept orders outside of Barter to make a profit.

But what Nie Wei thinks about is the biggest weakness exposed by Yipin.com in the Double 11 promotion.

Yipin.com chose its own business from the beginning, which was forced by the situation on the one hand, and Feng Yiming's deliberate choice on the other hand.

Compared with third-party POP, the advantage of self-operated business is that the profit is relatively high, and the word-of-mouth, service, and price are all advantageous, which are reflected in the Double 11 promotional activities.

The weakness lies in the relatively short product line and narrow product coverage, so in the Double 11 promotion, countless consumers complained that the variety of products provided by Yipin.com was too small, and there was not much room for choice.

In fact, this is also the point that Nie Wei wants to put forward today.

Because of Zhanxiong Group's own corporate culture and strict adherence to the principle of quality first formulated by Feng Yiming, the cooperative merchants of Yipin.com are not as good as Taobao and Tmall, but also inferior to Vantone e-commerce in the same city.

And Feng Yiming decided early that Yipin.com would not let go of non-self-operated business in a short period of time, he knew very well that it was difficult to establish word of mouth, but it was very simple to destroy......

Nie Wei didn't expect Feng Yiming to loosen his mouth to start the non-self-operated business of Yipin.com, but pondered Feng Yiming's words two months ago, on the day of Double 11.

All kinds of thoughts flashed in his mind, Feng Yiming ignored Liu Hong, but snorted at Nie Wei without smiling, "Have you talked to Qin Leilei?"

"Uh......" Nie Wei smiled cautiously: "Not only Qin Leilei, but also Zhu Han...... Li Cheng. ”

"What has been planned for a long time was originally intended to be placed in the Tianchen exchange meeting......" Feng Yiming leaned back in his chair, feeling a little unhappy.

When a subordinate plays tricks with his boss, any boss will be a little unhappy, but Feng Yiming quickly adjusted his mentality and warned himself that if he encounters those subordinates who can only do things step by step, he will be considered unlucky.

"Okay, let me tell you about it. Wei Jun took over the conversation, "Everyone here knows in their hearts that the biggest weakness of Yipin.com is that the product line is too short and the variety is less, after all, on the one hand, due to the self-operated model, inventory, management, and express delivery all aspects occupy more resources, and on the other hand, it is also determined by the characteristics of the group company itself." ”

"In this regard, we also have relevant considerations, so in recent years, Zhanxiong Group and Tianchen Investment have vigorously supported small and medium-sized e-commerce enterprises in Jianghe and Xinzha, and assisted in all aspects of human resources, technology and channels, even Vantone E-commerce has also received a lot of benefits. ”

"We hope that those e-commerce companies with a high degree of product refinement can make up for the shortcomings of Yipin.com, and hope that e-commerce companies targeting specialized consumer groups can expand their consumption base. Wei Jun turned his head to look at Nie Wei, "If it is good enough, the group will consider including it in the e-commerce business group of Zhanxiong Group." ”

"For example, Lei Wu e-commerce?" Liu Hong smiled and said: "This e-commerce company has been established for more than four years, and it was established during the first river fair, specifically for students from major universities in China. ”

"Yes, the equity of Leiwu e-commerce is very dispersed, Zhanxiong has a part, Tianchen Investment has a part, and two domestic investment institutions also hold ......," Wei Jun added: "But even if it enters the Zhanxiong Group, it will operate independently, and the so-called supplement is only for the e-commerce business group of Zhanxiong Group, not for Yipin.com." ”

Nie Wei, president of the e-commerce business group, nodded, "I have done relevant market research, and the customer base of Leiwu e-commerce and the customer group of Yipin.com do not overlap much, and I have also made relevant plans to attract traffic between the two." ”

"The shipment volume of Leiwu e-commerce is not small, and at present, in terms of warehousing, it is borrowed from the warehouse of Yipin Logistics, and the partner in express delivery is mainly Hang Lung Express. Liu Hong coughed twice, "Do you want Yipin Logistics to take it over?"

Feng Yiming rolled his eyes, "You go to the Qin family brothers and sisters to discuss it by yourself, anyway, Mr. Liu, you are very familiar with them." ”

"Hehe, it's all my own family in the future, maybe ...... It should be fine. Liu Hong twitched the corners of his mouth, to be honest, everyone admired Feng Yiming in this regard, he paralyzed his father from a stroke, and then took in a pair of brothers and sisters, but the pair of brothers and sisters were quite convinced......

Next, Wei Jun continued to preside over the meeting, and there were loopholes in Yifubao's main aspect of secure payment, which had been explained to Ren Erfu, and everyone had passed it off.

After the meeting, Feng Yiming specially left Liu Hong.

"Mr. Liu, I have two things to tell you. Feng Yiming poured a cup of tea and handed it over, "One is a private matter, how is Zhan Tianyu doing now?"

"It's pretty good, it's delicate, and it's hard to do things, although I don't talk much, but I often say it. ”

"Can you be transferred back to Jianghe City?" Feng Yiming smiled bitterly: "Private request, my eldest sister is pregnant, and my uncle and my mother strongly ask my elder sister to return to Jianghe City, so ......"

"No problem, it just so happens that the Jianghe branch of Yipin Logistics is lacking ......" Liu Hong hesitated and said in a low voice: "Actually, it's okay to change the guard, Zhan Tianyu is a business administration major, and it can come in handy after a few years of sharpening." ”

"Let's get back first. Feng Yiming handed over a cigarette, "Now let's get down to business, it's about the cooperation between Xinzha City's express delivery industry and Tmall Taobao." ”

"The integration has been completed, five have been selected, and the person in charge has gone to Yuhang and is talking, is there a problem?"

"Mr. Liu, remember what we discussed some time ago, the topic of sharing express information, right?" Feng Yiming looked at the former teacher in front of him, Liu Hong was appointed as the vice president of the logistics business group a week ago, and the personnel department changed the contract for this purpose, which contained a relevant confidentiality agreement. Some things can be said.

"The future competition is actually the competition of information resources, and I hope that the express information of Barter Logistics can be shared with the information of other express companies on a platform, which requires Zhanxiong Group to have a certain control over the express delivery industry. ”

"As for the future competition for information resources, our biggest opponent is Alibaba. Feng Yiming explained carefully: "So, from now on, Mr. Liu has to have points in his heart, and he needs to make some preparations in advance. ”

"Didn't Ali promise not to enter the express delivery industry?"

"Ma Yun promised not to enter the express delivery industry, but it does not mean that he will not interfere in the express delivery industry. Feng Yiming scoffed, "It's really not okay to change your face, do you think Ma Yun can't do it?"

In his previous life, Feng Yiming still remembers the broken matter of Alipay's withdrawal fees, and he will never overestimate Ma Yun's moral bottom line.