The shrimp is fresh in Yunnan Province and Sichuan Province, with strong financial resources and a good reputation.

Even though there are already some local crayfish shops in Qingfeng City, as a brand, they are very well taken care of in Qingfeng City.

It seems that the shrimp in the fresh has been planned for a long time, as long as it is the forum, post bar and local marketing account that Qingfeng citizens like, they are all on the shrimp fresh advertisement!

Crayfish 50% off!

Originally, there were more than 100 restaurants per capita, but suddenly the per capita became dozens of yuan, and the brand of shrimp in the fresh is good.

"The fresh crayfish in the shrimp is 50% off, go, eat crayfish tonight, it's full!"

"Crayfish is 50% off, it's really cheap, hurry up and eat it, it's more cost-effective than making it yourself!"

"Shrimp is really a conscientious enterprise, this discount is touching!"

"Team building tonight, the target shrimp is fresh!"

Qingfeng City, because of the discount of shrimp, has set off a craze for eating crayfish.

At the end of the first day of the shrimp discount, Xu Fang and Baimei counted today's turnover, which was only 50,000 yuan.

and the usual ratio has shrunk by half.

And that's just the first day!

The next day, the turnover was 37,000!

On the third day, the turnover was 35,000!

That night, Xu Fang and Bai Mei collected the accounts and went home, walking on the road, it was now close to half past ten, the neon flashes around, but there were not many people on the road.

"Xiao Xu, will our turnover continue to decline in the future?" Bai Mei sighed, with some worry in her eyes.

"The fresh shrimp discount has a great impact on us, if the discount continues, the taste of their crayfish is not bad, and customers will definitely choose their store." After this month's promotion, they can also leave a lot of customers, even if there is no discount after a month, customers will not come to our store for a while. Xu Fang calmly analyzed.

"Why don't we do some discounted events too?" Bai Mei asked.

Xu Fang sighed when he heard this: "I don't know the good or bad in the middle, although the discount will attract customers, but in the future, the price will go back, and the customer has enjoyed the cheap crayfish, and the price increase may not accept the original price again." ”

"Then we won't discount?" Bai Mei blinked.

"If you don't discount it, there will be fewer and fewer customers, which will only make the shrimp fresh more and more famous. Xu Fang said again.

Bai Mei rolled her eyes when she heard this, and said speechlessly: "Is it discounted or not?"

"Think again. ”

Bai Mei looked at Xu Fang, who was hesitant, and suddenly smiled: "Don't worry so much, think about it when we first opened, there were no customers, what is going on now? Doesn't it say that the cultivation of crayfish is very good, let's just make crayfish in the future, can we live differently?"

Xu Fang's body shook when he heard this, his eyes were also full of surprise when he looked at Bai Mei, he straightened his shoulders, and Xu Fang laughed: "It's that I'm worried too much, but I don't see it as thoroughly as you." Then let's analyze the disadvantages of discounts, profits become less, and some customers will not accept the original price after the original price is restored. ”

"But there are also a lot of benefits to discounts, one is small profits but quick turnover, more and more customers are willing to come to our store, taste the taste of our crayfish shop, will like more and more, and will virtually improve our popularity." Secondly, the more people who come to our store, the more repeat customers will stay. Although some people can't accept the original price, if the price of our crayfish is within the market price range, other people who love crayfish will also take the initiative to choose our store. ”

Listening to Xu Fang's analysis, Bai Mei looked at Xu Fang and asked, "It means that we want to discount?"

"Yes, it has to be discounted!"

"When will it start?" asked Bai Mei.

"Competitors discount, we also follow the discount, this is a means to stabilize customers, but there is no reason to discount, it is easy for people to think that it is following the trend, to a certain extent, it will fall behind, we must find a reason. ”

Xu Fang groaned and continued: "The decoration of the new store has started for two days, although the new store was relatively empty before, their floors, walls, and ceilings are very good, we just need to simply put some partitions and the like." I asked them to use the best materials, no need to disperse formaldehyde, they are all ready-made templates, and it won't take a few days to assemble. These plus a piece, if the money is in place, it can be done in a week. This week, if we can get the right to buy tables, chairs, tableware, etc., and then recruit chefs and waiters, we can open in a week. ”

"So let's start recruiting now?"

"Purchasing, recruiting! Especially chefs, we must recruit as soon as possible, and then I will conduct training. Xu Fang said.

"It's not early today, let's get it together tomorrow morning. Bai Mei said.

Looking at the amorous Bai Mei, Xu Fang's heart fluttered and he nodded heavily.

……

Early the next morning, Xu Fang called the renovation company and asked them to speed up.

Then I contacted a furniture company and a tableware company to order the necessities needed by the store.

Finally, Xu Fang posted the recruitment information on the Internet.

In this kind of second-tier city, the salary of 2,000 for a waiter is not low, and the salary of 6,000 for a chef is also a good job. And there is also a commission bonus here, and the staff of Baimei Crayfish, the salary that everyone gets will not be the basic salary.

With such a good treatment, it is not particularly difficult to recruit people, and cooks, waiters, and dishwashers are also ready one after another.

For the training of employees, Xu Fang also began to strengthen training. Let Bai Mei teach the waiters the basic etiquette, and then Xu Fang will teach these chefs how to cook.

A week passed quickly, and the renovation of the branch on Baihua Street was finally completed.

The signboard of the Baimei crayfish shop was also hung up today.

Now all you need to do is put the tables and utensils on the table, and you can really open for business.

Early this morning, Xu Fang contacted the furniture company and the tableware company and asked them to start delivering today. Although it will not be open today, it is important to prepare these things as soon as possible.

After all these instructions were in place, Xu Yi returned home, turned on the computer, and began to contact the major local marketing accounts.

In the past, the marketing accounts in these places often contacted Xu Fang, so they were also very enthusiastic about Xu Fang, and after Xu Fang gave some promotional copywriting, these marketing accounts were also very effective to help Xu Fang publicize.

The theme of the propaganda was divided into two directions.

First, all the dishes of Baimei Crayfish Shop are 6% off, for a month, and the discount is fierce!

The other is to use the tone of some senior foodies, from ingredients to taste, to evaluate the advantages and disadvantages of white plum crayfish and fresh dishes in shrimp by name. The article is naturally touting the Baimei crayfish, and after these posts are sent, the next thing is the water army hired by Xu Fang to comment below, most of them pretend to be very objective to evaluate the Baimei crayfish is better!

Now it has been ten days since the discount time of Shrimp Fresh, and Shrimp Fresh has also reduced a lot of efforts in advertising.

Now it is overwhelming, all of Xu Fangsan's advertisements, with the issuance of these advertisements, the people who love to eat crayfish in Qingfeng City suddenly have hot eyes.

"Baimei crayfish, the taste is really good, the price was not expensive before, I didn't expect there to be such a good discount now!"

"Moved to cry, I have been eating Baimei's crayfish again, I didn't expect there to be a discount, I decided to eat it for a month!"

"Tomorrow Baimei will make an appointment, this crayfish is really good!"

“……”

The fresh crayfish in the shrimp is really good, but after eating it, the only thing that can make people marvel and never forget is white plum!

The next day, at half past ten in the morning, after Xu Fang placed the flower basket at the door, the Baimei crayfish shop officially opened.

Bai Mei and Xu Fang sat in the store, waiting to see the customers of the new store.

It seems that it is the impact of the discount, and not long after the door opens, the restaurant begins to be crowded. Seeing the gradual increase in customers, Xu Fang and Bai Mei glanced at each other, and they also breathed a sigh of relief in their hearts.

It seems that customers still have more identification with Baimei crayfish.

Although it is a new store and the area is large enough, the new store remains quite hot until the evening.

At ten o'clock in the evening, it stands to reason that it should be time to get off work, but there are still many customers in the store, and the people in the new store today are extremely unlucky to work overtime on the first day of work.

Xu Fang could only say sorry for such a situation, and the store was officially closed at eleven o'clock.

After everyone left, Xu Fang and Bai Mei began to calculate today's turnover.

There are a lot of customers today, and the total turnover of the two stores combined has reached 214,000!

This is only the first day of opening, and the main dish is 60% off crayfish!

Seeing such a turnover, Bai Mei and Xu Fang were a little surprised.

"So many?" Bai Mei asked in surprise.

"Today's crayfish are six percent off, and Coral Street's turnover today is more than 80,000, which is really good, after all, the turnover that was suppressed before is about to bottom out. On the first day of opening of the new store, although the area was large enough, it could have a turnover of more than 130,000 yuan, which really exceeded my expectations. It's only the first day, and I haven't reached the upper limit yet, and I feel like it will be a few days before the turnover will reach a peak. ”

"Are we making money now?" Bai Mei asked with a frown.

Xu Fang smiled and said, "We only get a six-percent discount, so the crayfish still have a little profit." Although the profit of crayfish is very small, we do not discount other dishes, and the profits of other dishes are also okay. After deducting the cost of labor and ingredients, the raw materials of crayfish are calculated according to the wholesale price of the market, and our profit is more than 60,000 yuan. ”

Hearing Xu Fang's analysis, Bai Mei also had a smile in her eyes: "It's really good, let's observe it for a few more days and see the effect." ”

In the next few days, the business of Baimei crayfish store is getting better and better, and after a week, the combined turnover of the two stores has stabilized at 270,000.

This turnover is almost a peak, and it is not easy to move upwards again.

Xu Fang and Bai Mei are also quite satisfied with this situation. If the store is growing well, you can save some money and plan for the next branch.

Compared with the prosperity of the Baimei crayfish shop, the booming business of the shrimp fresh store in Qingfeng City no longer exists. Although there are still many customers in the store, the situation is a bit bleak compared to the business when the discount was first opened.

In the morning, the general manager's office of shrimp in fresh, Liu Yang, Zhang Shaogao, vice presidents of the headquarters, and the store managers of the three branches in the city held a meeting.