Shun * Yi and Huai * Rou are adjacent to each other.

The film and television base is shared, and the rest of the shots of "Outwitting Tiger Mountain" will be filmed in the film and television base.

The crew left the Northeast, and Xu Hui gave them three days off.

Proper rest is necessary, after all, after staying in the snow town for more than a month, even Xu Hui feels a little tired...

……

When I got home, I only rested for a day, and the next day, Xu Hui went to the company.

"The Return" is coming soon.

As Zhang Yimou's first film after joining and stabilizing again, and it is also the first work after the two broke up, both Xu Hui and Huiwen attach great importance to it!

It is said that the new crown was a large-scale production company comparable to Huayi.

The Wang brothers and Zhang Weipin started very similarly, they both relied on a director.

Feng Xiaogang and Zhang Yimou!

To be honest, Zhang Yimou's status in the film industry in those years was far greater than Feng Xiaogang's, after all, he was a national teacher!

When it comes to Chinese movies or Chinese directors, the first thing that comes to mind is Zhang Yimou!

Even in the field of commercial films, Lao Zhang surpassed Feng Xiaogang when he first started!

If you want to choose a film that has been the most important for the mainland film market in the past 20 years, there is no doubt that it is "Hero", and it can only be "Hero".

The release of "Hero" ended the sluggish period of the mainland film market in the past ten years, opened the curtain of China's commercial blockbusters, and is considered to be a milestone in the "blockbuster era" of Chinese films, which has played an important role in promoting the development of China's film industry.

"Hero" is a film that has set a box office record for Chinese films, in addition to the annual box office that everyone says is rotten accounting for 27%, "Hero" is also the film that has maintained the longest box office record of Chinese films in the mainland, which has been maintained for more than 4 years - "Red Fan Zone" has been maintained for five years, but it is a Hong Kong movie, not a mainland film...

What is the concept of 27 percent?

In 2017, the annual box office in the mainland was 55.9 billion, 27 percent, that is, 15.09 billion...

With Zhang Yimou's trump card in his hand, Zhang Weiping was regarded as the pinnacle of his mountaineering life in those years.

fell out with the Beijing circle, all kinds of scolding Fang Xuan, and talking about Chinese movies...

Leaving Zhang Yimou, he was completely ruined, and the once beautiful new crown is now no longer productive, no, there are two works, "Kidnapping the Big Star" and "Xu Sanguan Selling Blood", the box office is a miserable!

Of course, no one knows what the market performance of "The Return" will be!

……

Unlike the original time and space, "The Return" did not participate in the Cannes Film Festival, but participated in the Venice Film Festival a year in advance.

The Venice Film Festival has always been a blessed place for Zhang Yimou.

"No One is Missing", "Qiu Ju Fights a Lawsuit", both movies won the Golden Lion Award!

Coinciding with the 70th anniversary of the Venice Film Festival!

However, it was surprising to take over that a documentary won the Golden Lion: "The Rome Ring Road"...

It is said that this is a film that made the chairman of the jury, Bertolucci, cry when he watched it...

Who knows how a documentary can win the Golden Lion?

The daily life of several groups of Italians is trivial and unintelligible...

It should really be the whole "Beijing Ring Expressway", focus the camera on Daxing, Tongxian, Changping, and Shunyi, maybe you can also win the Golden Lion...

"The Return" received nothing in Venice, except for the official house book box office scores...

However, the copyright in other cities sold well, and during the entire Venice Film Festival, it was sold for almost 5 million US dollars, and the golden combination of Gong Li + Zhang Yimou still had many filmmakers pay for it.

By the way, one more thing happened.

Alberto Barbera, president of the Venice Film Festival, said in an interview: "There are more and more Chinese films, but there are fewer and fewer films suitable for a film festival like ours. There has been a clear shift in Chinese filmmakers to produce popular films for local audiences. Technically, these films are brilliant and comparable to those made anywhere else in the world, but the content of the films is not suitable for going abroad. Independent films in China are in crisis, and it is becoming increasingly difficult for small-budget (art) films to enter the market, and they have no distribution opportunities at all. ”

It has sparked a lot of discussion, after all, it is the Venice Film Festival!

Xu Hui was a little unimpressed.

The mainstream film industry is always going to publish bizarre theories.

However, they turn a blind eye to the hundreds of millions of box office of Chinese films.

Could it be that hundreds of millions of Chinese moviegoers are not as knowledgeable about movies as you as the chairman of a film festival?

Probably seeing that there are fewer Chinese films signing up for the Venice Film Festival this year, he is a little anxious...

Who cares about Venice in particular?

The three largest in Europe, Venice is at the bottom!

There are good works, and everyone's first choice is Cannes!

For example, Wang Xiaoshuai's "Intruder" was rejected for the Berlin Film Festival, and then applied for Cannes, continued to be rejected, and finally was shortlisted for the Venice Film Festival...

How many Chinese movies have you watched and you dare to make a big fuss?

As a director, the work that reflects the local style should meet the local audience, not to cater to foreign audiences!

"Struggle in the local area first, after all, based on the local culture and accumulation, more familiar and easy to grasp, and then attack the foreign market after success, when it reaches a certain level, it will be easy to be recognized." High-level things, things that reflect the deep problems and essence of human nature and society, will resonate all over the world, how can there be no market for small-budget films? Our company produces so many literary and artistic films every year, and most of them make money!"

……

In fact, Lao Mouzi's hesitation about the script of "Return" stems from his inaccuracy about the story itself, because "Lu Criminal" is a typical scar literature, and many people don't know that the fifth generation of directors started with, and they are different from the third generation!

There is no fourth generation of Chinese directors, and there is a fault...

Director Xie Jing is a typical third-generation director, and his works "Wrangler", "The Legend of Tianyun Mountain", and "Furong Town" are all typical scar literature!

If he made it, does it mean that he has also embarked on the old path of the movie that he despised the most?

In the end, he still filmed, too, at his age, he is not afraid of other people's criticism...

""The Return" is not a purely commercial film, so we use word-of-mouth marketing?"

The company, the publicity team is discussing the publicity and marketing model of "Return".

The production cost of "The Return" is not too high, 60 million, after all, it is not a war movie, and there is no big scene.

200 million box office can pay off.

However, what the company is asking for is not 200 million box office, they hope that "Return" will announce Zhang Yimou's 'return'!

So, boldly set a goal, 500 million box office!

Propaganda is important!

"Find more film critics, and the ratings of Douban and Time.com!"

"Pay attention to the film schedule of the theater chain..."