In fact, Lao Zhang's appeal is still quite strong.

Feng Xiaogang said that domestic literary films can sell more than 400 million at the box office, except for him, there is really no one else...

Well, even if what he said makes sense, the box office of the two movies "I Am Not Pan Jinlian" and "Fanghua" has exceeded 400 million.

However, when Lao Zhang was making literary films, Director Xiaogang was still working as a screenwriter for TV dramas!

The original time and space "The Love of the Hawthorn Tree" and "The Return" have successively created box office records for literary films!

Even the scolded "The Great Wall" has a global box office of 335 million US dollars, of course, it is impossible to simply expect the box office to recover the cost, but there are also operations such as DVD rental and network copyright, and it is not realistic to recover the cost, but it is not as the Oscar host said, it lost 80 million US dollars!

Xu Hui is still confident in "The Return".

The fifth-generation director has special feelings for Brother Wen, and they all shoot very well!

"Alive", "Farewell My Concubine", including "Blue Kite" are all works with feelings.

Chinese people still attach more importance to feelings.

Let's talk about an episode: Yu Hua said a joke back then, saying that when adapting "Alive", Zhang Yimou excitedly explained to Yu Hua how to change it in order to pass the review without damaging the quality of the whole film, Yu Hua thought to himself, "Lao Mouzi is really powerful, he is confident." Later, when the film was filmed and the Cannes award was won, the censors waved their hands and banned them, Yu Hua thought to himself, "Zhang Yimou didn't make big waves, the General Administration is really powerful"...

Regardless of whether "The Return" is a good movie or not, just because he dares to shoot a story about this paragraph, Xu Hui also feels that he should support it.

History is such a thing as something that should still be filmed for the public to see.

As for the box office, leave it to the market!

Zhang Yimou is not Wang Xiaoshuai, his appeal is still enough...

Forget it, comparing Zhang Yimou with Wang Xiaoshuai has lowered his grade a bit...

"Me 11" box office garbage, less than 6 million, he scolded Chinese theaters for giving up this for a long time to the American godfather!

"The Intruder" has a very low film schedule, and he scolds again, this is the worst era for serious movies!

So, you don't have any problems at all?

These two movies are really as awesome as you say, why didn't they win awards?

The audience is not blind!

It's really ridiculous, in the early years, Wang Xiaoshuai said that the movie would be handed over to the market, and the film bureau would be better to die, and now he is counting on the government to regulate it?

How can you say it?

Are you God's illegitimate child?

Always complaining that the market is not good, this audience is not good, why don't you say that you can't do it yourself?

"Ten Thousand Arrows Pierce the Heart" has a box office of 13 million, and the external copyright has sold nearly 3 million US dollars - the operation of Huiwen!

……

Since 10 years, since the establishment of Huiwen World, the film industry has been clear, and the second half of each year is the time for Huiwen to sing the lead singer.

Of course, they were only targeting the Lunar New Year stalls at the beginning, and Xu Hui's movies and Lunar New Year stalls are more compatible!

After 11 years, Huiwen's directors gradually matured, so they began to try National Day files, Chinese New Year files...

It's very smooth, dominating the Chinese entertainment industry!

Everyone who makes movies knows a truth, whether a movie sells well or not, the quality of the movie itself is important, but publicity and distribution are obviously more important!

Huiwen's publicity team has always been the best in the industry.

Once such a team is at full speed, the posters of "The Return" and the news interviewed by the main creative team have been overwhelming.

To be honest, if it weren't for Gong Li, Chen Daoming and Zhang Yimou, they would not be suitable for variety shows, and the company would even want to arrange for them to be on "Happy Camp"...

After brainwashing viral marketing, on November 22, "Return" was released.

It's not a good schedule, because "Gravity" and "The Hunger Games 2" were only released.

By the way, "My Girlhood" was released, and the box office reported 720 million, which failed to reach the 800 million predicted by the eye-catching data, after all, there are too many blockbusters released in November - "Thor 2", "Golden Cicada Shell", "Red Flame Battlefield 2", "Gravity", "The Hunger Games 2", "Elf Hotel"...

It's already very good, and it's a miracle that the box office of bumpatumab can have such a performance!

Just when "My Girlhood" was released, Huiwen officially announced the poster of the annual meeting, and Zhao Baozi, who had been in the C position, magically disappeared from the poster and was replaced with meat.

Just when Baozi's fans were angry and wanted to ask for an explanation, Baozi posted through direct Weibo that he had negotiated with the company, left the company, and joined Liu Sisi's company as a partner...

Some insiders expressed indignation at Huiwen's approach!

Damn, who doesn't know that Liu Sisi's company is actually owned by Huiwen!

What's the difference between this one that puts money from the left pocket to the right pocket?

……

After the release of "The Return", it received continuous praise.

There are a bunch of jokes circulating on the Internet: 'Spielberg was moved to cry for an hour...', 'Ang Lee was very moved, and felt that "The Return" was really well filmed'...

However, "Return" is not "Alive", whether it is form or content, it seems that there should be, but it is always a breath away. There is not enough foreshadowing narration, if it is the work of other directors, it can be excellent, but if it is placed here by Zhang Yimou, it can only be said that it is decent, because he is Zhang Yimou who filmed "Alive"!

Compared with the heaviness of "Or", "Return" is lightweight, the opening film is dignified and grand, and the close but forcibly separated on the overpass of the railway station is the first climax, but the back is more and more returned to the fireworks in the market, which is deep and dull...

From the axis of the story, "The Return" actually tells a very classical Chinese love story. "Fenhe Bay", "Qiuhu Opera Wife", "Meng Jiangnu", parting, missing, waiting and reuniting, such stories have been told countless times by our ancestors. "Even if you don't know each other, your face is dusty, and your temples are like frost. Su Dongpo's poem "Jiangchengzi" can already summarize the entire content of "Return", and Lu Yanzhi's name probably comes from this.

About 96 years, Chen Kaige interpreted the name Zhang Yimou in an article entitled "Qin People": "For art, not for rice." ”

This is the original words of Confucius, but unfortunately, Lao Zhang still sought rice sorghum later...

Gong Li also said: "You can score more than 85 points, this is a movie that is shot quietly and watched quietly." ”

There is also a very important problem, this movie has no sense of the times, so it lacks power. Cinema shrinks its own world, trying not to let any impurities from the outside world infect it. In the world of "The Return", everything revolves around Lu and Feng, and everything is just a tool for them to start and close, which is a well-constructed and touching story, but unfortunately, it lacks shocking power.

Once again, we use a corridor, a room, a train station, a couple, a family, a one-way game of commitment and forgetting, alienating and avoiding those vast, complex, and doomed to be vague because of the crisis, and replacing the cold, thoughtful, groaning, and questioning rationality with sorrow, loneliness, reminiscence, and warm sensibility...

It's understandable, after all, there's a big gate of censorship stuck!

Many people say that Zhang Yimou is selling history again!

However, even if they really want to sell history, who is more qualified than their generation of directors?

Although from all angles, he has not gotten rid of some of his techniques and habits from "Golden Armor" or "Thirteen Hairpins", but there is no longer the bloody and weird like "Three Guns", with a more calm and introverted narrative, like the ancestors he admires, showing the fate of ordinary people, and saying the joys and sorrows in the depths of people's hearts, this is the Zhang Yimou that most of us like, and it is also the Zhang Yimou that this era needs.

Three days after its release, carrying "Gravity", "Return" recorded 83 million...

It's not very high, but it has been proven that the film is already predictable to recoup its costs through the box office.

The biggest difference between literary films and commercial films is that they are full of stamina...

At the same time, on November 23, the 50th Golden Horse Awards began.