Any platform that makes content, if it is also a direct contractor of content creation, then it is definitely impossible to completely eliminate the depth of water and corruption.

It's nothing more than much.

Most of the existing Internet companies in China, including those that are still alive until 2020, have tried three main types of methods to be honest and self-disciplined and prevent the decline of credibility:

The first type is called "separation of editing and operation", which is a common method used by Tengyun and many large literary groups that later became listed on the Hong Kong stock market, so that the staff who contact the author is separated from the staff who are responsible for the advertising space of the work.

The person who provides suggestions and content moderation to the author does not have the right to be ranked. And the person who ranks the recommended position is double-blind with the author and is not allowed to contact. In this way, the crooked trend of some authors trying to stuff red envelopes through the back door has been blocked. Let peers attack the website "too deep", how much can they use this system to fight back and establish word of mouth.

The second category is called "internal settlement of all promotion resources". This is what the Ahri department is good at.,That is, I don't care if your work is popular or not.,It's worth being recommended by smashing patch ads.。 Anyway, every advertisement and every recommendation position of the company is clearly priced, just like the "Tmall through train" sold on Tmall.

You are a god, you also have to pay 60,000 yuan for a banner with real money to buy, you are hitting the street, you can also pay so much money to buy - as long as you feel that after you pay this money and promote your own film and television dramas, you will get more income than your investment, and you will be popular, you can gamble.

The consequences and risks of poor advertising performance shall be borne by the creator. (Of course, in the case of Ahri, the proportion of their share will be much lower than that of Tengyun's 'technical service fee'.) Since Ahri's advertising space is sold for money, the proportion of income from film and television and music sales on it will definitely be reduced by the website.

Suppose a point is written, the website takes 40%, and then the referral bit is allocated by the website. Then the website on Youku may only take 20%, but the recommended position has to pay for it. ）

As for the third category...... Strictly speaking, it can't be called a measure, that is, a mess of many small workshops, a mess of harmony, the will of the chief, that is the worst state.

However, in Feng Jianxiong's far-sighted eyes, these three categories are actually not the best way.

Whether it is the route of the Ahri system or the Tengyun system, in the final analysis, it only alleviates the disease of large companies in this aspect, but cannot cure the intrigue of benefit distribution.

In Feng Jianxiong's eyes, the most perfect way is what he instilled with Yu Meiqin and Zhou Tianyin - to split the branch, split the "distribution" and "production" into two production companies, and have absolutely independent interests.

In later generations, Youku's website actually has its own production company, but the independence of equity and interest structure is not high - at least the films made by its production company, even if the quality is too bad, will not be directly rejected or bought by Youku.

If you shoot something from your own production company, you must buy it on the website.

At this point, it is not independent enough.

Because as long as a website has to buy it, it has to make sure that the production company can't make something that "has the potential to be particularly bad".

Then the noose of big data began to be put on the head of the production company.

How to ensure that "it can't be particularly bad"? At this time, we can only follow big data, such as buying a type of script with a routine point, which has a precedent for becoming popular. Then buy small fresh meat with a popularity traffic index that meets the cost performance.

Innovation?

Because innovation means unpredictability.

Genius and madman, only between the line. If you want to succeed in innovation, you must take the risk of complete failure and being misunderstood.

And when the producer shoots something that "no matter what, someone must buy it", who knows what the producer's conscience is? Is it really innovative? Or is it a private person who practices "related party transactions" and "unspoken rules of popularity" under the banner of innovation?

But this problem that neither the Ahri system nor the Tengyun system can solve, but Feng Jianxiong's "absolute split" can be solved.

Because he will order Zhou Tianyin to do business: If in the future, you think that the films, talk shows, and variety shows sent by Meiqin will ...... The quality is too bad, or the predicted broadcast revenue will definitely not be able to recover her copyright offer, then you can not buy it, or even bargain hard!

In other words, Yu Meiqin, a production company, is not an iron rice bowl of "as long as it is filmed, someone will definitely accept it". 100% self-financing, no one sympathizes with the bottom.

Looks like it's easy to do, right?

Some officials may be surprised: since it is so easy to solve, why can't the platforms engaged in content distribution in history be unthinkable?

In fact, it is very simple, the answer is: they thought of it, but the objective situation could not do it.

The shareholding structure of these companies is too complex to be split.

Once the company is built and becomes one of the top platforms in a certain category in China, how much is the value of the platform at this time? How much is the value of the independent production company dismantled?

If each major shareholder is still in the two companies after the split, holding the same shares as before the split - then sorry, this is equivalent to a split without a split. Anyway, the money lost with the left hand is the money earned with the right hand, and what mood do major shareholders have to waste energy on supervision?

And if it is not split according to the equity ratio of the old company, who will stay in the distribution company at this time, and who will be driven or replaced by the production company, will provoke a big struggle.

And when it comes to the industry of cultural brand influence, once the equity structure is messed up, it will never be possible to sort it out - because celebrities, famous directors, famous producers, famous writers, great gods, and big V-level UP masters...... The intangible assets such as the "personal brand" of these people are difficult to estimate and disassemble.

In this world, so far, there is only one N station, and the largest equity has always been in the hands of Feng Jianxiong.

In addition to less than 20% of the founder's team shares, as well as more than 10% of the management shares in the hands of Yu Meiqin, Zhou Tianyin and others, the rest are Feng Jianxiong's.

There is no second domestic content start-up enterprise with such an authoritarian shareholding structure.

After all, when others have developed to this scale, which one has not raised five or six rounds or even seven or eight rounds? Whether it is Youku or a certain point, I don't know what kind of mess the equity has diluted into.

Who would have such a great courage to burn his hard-earned money when he was doing a business that was risky in the early stage and had been burning money and losing money? Only Feng Jianxiong had been taking the profits of the web game company "Tianyin Interactive Entertainment" and filling in the bottomless pit of station N.

Therefore, Feng Jianxiong can be independent and do great innovations that the world cannot do.

He must accomplish all of this now, too.

Because the revenue of "Tianyin Interactive Entertainment" has reached its peak and is about to usher in a downhill inflection point.

Mobile games are on the rise, and the overall market for web games has peaked in 2011, and in 2012 it was flat at best, and then it will shrink.

And there are more and more competitors. Rao is Feng Jianxiong has been cracking down on dissidents, punishing infringements, and digging pits to restrict competition at the legal level...... That's also when the power is not enough.

He relied on his own funds to support this series of expenses, and at most another year. According to the original plan, in 2013, he will use Ahri Baba's financing to sell a considerable part of the company's shares.

Once the equity of Ahri comes in, it will not be so easy to split, and there will be many constraints.

Moreover, if the Ahri system comes in and then dismantle it, even if Ma Feng agrees, there will be a problem - that is, all the two companies on hand by Feng Jianxiong will be diluted by the Ahri department A considerable part of the holding ratio will be diluted.

But if it is dismantled now, Feng Jianxiong can "only take out the distribution platform in the future, finance the Ahri system, and keep the producer in his own hands".

Specifically, in the future, Station N will have shares of the Ahri system, and the "get" APP is still 100% owned by Feng Jianxiong and Yu Meiqin.

Even, even the shares of the founder team of Station N will not be taken to "get" when they are split.

This trick is similar to Jack Ma's trick of "splitting Alipay/Ant Gold from the head office of Ahri Baba after delisting from the Hong Kong stock market in 2011 and before the Nasdaq IPO in 2014 (historically) again".

Later, after Ahri Baba re-listed on the NASDAQ, Jackma's equity was about 7%. However, at the same time, his stake in Ant Financial/Alipay is still as high as more than 50% - and Ant Financial was valued at more than $45 billion at that time.

Even after four years of development, multiple financings, and many heavy partners, Jackma's stake in Ant Financial was diluted from more than 50% to more than 30%, but Ant's valuation skyrocketed to $150 billion.

Therefore, as long as you hear the people talking about "Wang Xlin is the richest man again", "Ma Teng is really richer than Jack Ma", you can see that these people don't understand the capital market at all.

Jack Ma's so-called "not as rich as Wang Xlin" or "not as rich as Ma Teng" is just based on the principle of "speaking in good conscience, I haven't thought about being the richest man since the first day, so I will dilute my equity to this way." But I still didn't expect that even though there was only 7% left, there were still so many "pretending jokes."

In other words, whether it is Hurun or Forbes, when valuing these rich lists, there is a strict condition, that is, "only the assets of listed companies can be calculated according to market value." Unicorn companies that are not listed, when they do the selection of wealth lists, do not recognize their valuation, and only follow the method of net value + fair recognized intangible assets". (So many bosses are delisted/relisted, and the nominal wealth on the list skyrockets several times in an instant.) Wang in 2014, Xu in 2017, all like this)

In other words, the value of Jackma's shares in Ant Financial is much lower than that of listed companies on the Hurun list and Forbes list.

If Ant Financial really goes public at a valuation of $150 billion one day, how much will Jackma's stake be worth...... (In 2018, the richest man in China was only more than $30 billion.) ）

Having said so much, Feng Jianxiong's plan is the same.

He hopes to have a platform company for people to take a stake in, so that people can work with him to form a strategic alliance and build up the scale and user base.

At the same time, he also hopes that another company is absolutely in his own hands, and then take advantage of the hitchhiker - the most terrible thing is that this hitchhiker can also achieve "user account interoperability and one-click login" with the previous "company that gives a considerable part of the equity to Ahri Baba".

What a terrible thing is this? It is equivalent to if Ahri Baba really wants to start the "Ahri Great Entertainment" industry in the future, and then use the huge energy of the Ahri system to support N Station as his own son......

Then, every new user that station N gets is equivalent to "getting" the APP to a new user.

Feng Jianxiong will simply become the lucky one who sits on the ground and collects money in vain.

Of course, this kind of thing is very difficult to do, others may not be willing, and it is also difficult to do it legally.

However, Feng Jianxiong asked himself if he could find a precedent - after all, Jackma also did this kind of shady thing in the process of delisting Ahri's Hong Kong stocks, splitting Alipay, and then re-listing on Nasdaq.

For every more user on Taobao, Alipay will also have one more user, and the two are almost highly bundled, but Jackma is not able to say "Taobao is everyone's, Alipay is mine".

The relationship between Station N and "getting" in the future may not be closer than Taobao and Alipay.

What's more, Jack Ma now needs Feng Jianxiong and Yu Meiqin to help him operate the listing work.

This operation includes helping him split Alipay from Ahri Barbary.

A world-class barrister who personally helped Jack Ma dismantle the company and distribute the benefits will not be able to dismantle his own company?

It's just that the exchange of interests in this is really shocking to say, so there is nothing to repeat.

Let this operation rot in the hearts of Jackma and Feng Jianxiong.

……

The wheel of history has turned to 2012.

At the year-end meeting before the Lunar New Year, Feng Jianxiong announced the split plan inside the N station.

As for the ostensibly announced purpose, it is natural that "considering that the ad monetization models of audio content and video content are completely different, in order to better protect the interests of creators, it was decided to split the distribution and creation companies".

This reason was not met with the slightest resistance from within.

Those self-media people who have been watching coldly and are still counting on the WeChat public account to attract fans, although they are dissatisfied, their collaboration with the company is too loose, and they have no position to oppose it.

As for those media people and creators who have signed higher-level contracts, including Gao Dasong, Luo Fatzi, and other UP owners, they all feel that this is indeed beneficial to their interests and agreed.

In the founder team of Station N, CTO Xi Ming is a technical nerd who does not understand capital operation. Even if he has matured a little in the past few years, he still can't see Feng Jianxiong's conspiracy.

Several other veterans of the founding team who have taken a little stake seem to sense a hint of conspiracy that "Feng always does not intend to get rid of us and break up the company's most profitable business in the future".

But their power is too small to launch a counterattack alone.

They can only euphemistically admonish, and even carry out the banner of "the interests of large investors who may join in the future" as a prevarication.

"Mr. Feng, I heard that you have already negotiated with Jack Ma that there will be more money in the Ahri system next year, so we will accept the investment of the Ahri family?

The resistance of these people only dared to break through to this point.

However, Feng Jianxiong only used one sentence to get these guys: "Jack Ma, I'll take care of it." ”

——

"Prosperity Apocalyptic Battle Royale" seeks to collect and recommend~