"I promised so many medium and long-term benefits, but in the end, I still didn't get a few people who were willing to share their hearts with the company. Alas, so frustrated that even I suspect that I have pyramid schemes. ”

After the annual experience sharing meeting was over, and those big V-level UP masters were sent back, Zhou Tianyin was depressed to discover this fact.

She didn't want to carry this sad urge herself, so she sent a message in the discussion group, calling Feng Jianxiong and Yu Meiqin to talk.

She made three cups of coffee to refresh herself.

That's right, now in Zhou Tianyin's discussion group, there is one that is composed of her, Feng Jianxiong, and Yu Meiqin, and they talk about the century-old plan for the development of Station N every day, and even Ding Lihui has not been brought in for the time being.

Because Yu Meiqin is now gradually being pulled by Feng Jianxiong into the inner circle of the operation of Station N.

This is not his nepotism, or Yu Meiqin officially became his girlfriend, so he decided.

But in Feng Jianxiong's heart, Yu Meiqin was originally an important part. She represents Feng Jianxiong's control over the field of "knowledge economy" and the content production side.

Zhou Tianyin, on the other hand, represents the distribution side.

Taking the example of the film and television entertainment industry as an analogy, Yu Meiqin is in charge of the "production company" under Feng Jianxiong, while Zhou Tianyin is in charge of the "distributor/theater chain".

Throughout 2011, Feng Jianxiong's energy in N station betting is the most in all his businesses, and he is treated like his own son. (Although there are still not as many as Zhou Tianyin and Yu Meiqin, they are full-time after all)

This also means that he has high expectations for Station N, which is far more than just a video site.

……

Yu Meiqin and Feng Jianxiong walked into Zhou Tianyin's office together. The two picked up the coffee brewed by Zhou Tianyin very tacitly, tasted it together, and praised it from the bottom of their hearts.

After more than half a year of cooperation, Yu Meiqin had some doubts about the relationship between Zhou Tianyin and Feng Jianxiong at the beginning. But in the end, I have to admit that the bond between Zhou Tianyin and Feng Jianxiong is really not shallower than her at all.

In the end, she took on the heavy phoenix crown of "Feng Jianxiong's genuine girlfriend and fiancée", which was also the result of Zhou Tianyin not wanting to carry it and give in.

Sister Tianyin's work ability is not worse than her at all. At best, her eloquence is worse than hers, and her public influence is far inferior to her.

But everyone is 100% dedicated to doing things for Feng Jianxiong, and they really want to do things well, rather than asking for merit and favor.

This kind of intimate and sincere cooperation has also resolved the jealousy and anger that many girls should have, at least let them know that they should fully trust each other in official affairs.

After drinking coffee, Zhou Tianyin cut to the chase: "Xiaoxiong, do you think we are counting on the typical Shuluo fat man, and then enlisting other talk show UP masters to sign an agreement with us that 'we are not allowed to promote WeChat public accounts on this site', is this step right? Why is the effect so poor?"

Feng Jianxiong held a coffee cup, walked to the glass curtain wall, looked at the scenery in the distance, and cheered up his woman with the demeanor of a great man:

"It's normal to be poor, so we have to continue to persevere, get through the most difficult times, and be able to cheat one by one. But you know, in the long run, the benefits that I promised them, will come to pass. As long as they follow us and go steadfastly for two years, three years, longer - from this point of view, we cannot be considered MLM. ”

Even if we don't talk about audio, only video, it seems that there are many UP who have taken the initiative to shake it, and they have begun to hang their own WeChat public account QR codes in the program. "Zhou Tianyin has been a bit of a bull recently, so she hasn't been able to figure out this question.

In terms of advertising revenue for a single playback, N station, or Youku, it is much higher than > after all, the publicity effect of video roll ads is there, and advertisers are willing to pay more.

But there are so many people, and it's not good to put hundreds of thousands of views on the video, so you have to hide the dry goods and put them in +".

It can't be because of Ma Teng's "personality charm", right?

Does Predneema still have a charisma?

Of course Feng Jianxiong understands.

However, he didn't look down at the young lady because Zhou Tianyin didn't understand.

Because of the ancient brave generals in history, as well as the head of the entertainment department of Ahri University, who took over Youku at the beginning, I didn't understand it at first.

Zhou Tianyin's confusion is not wronged.

It's a very advanced confusion.

"The biggest reason why they desperately want to run to the WeChat public account is that they are uneasy about the future prediction - they know that the content on the WeChat public account will never be uniformly packaged by the official VIP seller and turned into 'member pay for free advertising'. Therefore, they feel that the advertising revenue on the WeChat public account is the best long-term stability, and the fans they pull belong to him the most.

The reason why video sites are less attractive is because we are selling paid memberships and exempting them from advertising - it seems that the income of these paid members is divided between the site and all the content providers, and then distributed according to the details of each provider's contribution, and they still benefit.

But the question is that they will bet - will the proportion of paying members get higher and higher in the future? Will there be more and more content providers? With a fixed total income, the more content, the less benefit the provider will have, and this is not a linear relationship. Therefore, they are afraid that they cannot understand the future long-term spoils expectations. ”

As soon as Feng Jianxiong explained this, Zhou Tianyin and Yu Meiqin both felt that it was very reasonable, and the whole person suddenly became enlightened.

In fact, the embarrassment of domestic Youku later was more due to the unclear positioning of this transformation - if it wants to attract more content providers with a "long tail effect", it can't sell too many ad-free members, but has to try to ensure its transparency.

THIS IS THE YOUTUBE MODEL.

If he gives up this part of the long-tail effect and the small workshop UP owner with a hundred flowers blooming, he can only focus on self-made dramas/self-made variety shows - these things are produced by Youku's production company and sold to himself, so there is no problem of "sharing the credibility of spoils".

And that's the Netflix model. (You should know it, those who have watched American dramas must be no strangers, "House of Cards".) But even Netflix, the most criticized thing is that the amount of content on it is too small. There are high-quality dramas, and the quality is very guaranteed, but the quantity is not enough. ）

If you hesitate, you will end up with a displease.

(Youku's later solution is free for members + membership coupons.) A part of the long-tail content that is difficult to recover the cost can not be directly and unconditionally watched by VIP members, but must use coupons, and the coupons are made into a combination of paid buying and giving away a few free tickets every month.

In this way, if a certain long-tail content really consumes enough coupons from users, even if Youku does not receive the money directly, it will compensate the maker according to the coupons in terms of shares. It's kind of retaining some long-tail content providers a little. ）

After Yu Meiqin understood it thoroughly, she asked by inference:

"Then can I summarize it like this: selling a big member, so that members can watch most of the content for free and without ads, this model is conducive to the production of 'great gods' and 'self-made dramas', but it is not conducive to the blooming of a hundred flowers.

In this case, is it possible for us to directly emulate the model of the site in the video/audio field?

The station doesn't have a 'member monthly subscription' that you can watch for nothing's 'operator's self-made drama', and then directly sign the buyout price to the author of these contents, how much is per thousand words. And then for niche, long-tail content, it is not included in the monthly subscription range, and it is still sold for a few cents per thousand words per reader?"

As soon as Yu Meiqin's idea was said, not only Zhou Tianyin's eyes lit up, but even Feng Jianxiong felt that it was very reasonable.

Because there has really been no attempt to change the content payment mechanism of audio/video websites to such a structure in history.

"Hold the grass? What did I inspire?How could Mi Trin come up with such a strange trick that never appeared in the future? But it seems that the brain hole is very feasible. The key here is how to operate, don't let consumers feel that they are losing money to buy members......"

Feng Jianxiong's brain was running rapidly, calculating the business logic in it.

He was also in awe of Yu Meiqin's IQ.

She had truly discovered something new that the Reborn would not have thought of, because it had never been seen in the afterlife.

At least not in companies that are bigger and stronger.

Maybe which Xiaopu Street tried, but failed, so it did not leave a strong record in the long river of history, and was not heard by Feng Jianxiong.

However, Feng Jianxiong was so intelligent that he quickly digested Yu Meiqin's brain hole and organically combined it with some of his previous assumptions.

……

"That's what I think about it. Feng Jianxiong summed up without blushing, "The best way in the future is to split the current N station into two institutions."

One focuses on the playback of video content, and you can also add a certain amount of 'artificial intelligence content sorting, guess what you like'. The other focuses on the production and distribution of audio/text content, as well as the production of videos. ”

"It's weird to split it like this, isn't it? Why do you tie a certain part of the video business to the audio and text business? If you separate the audio and text from the video, I can understand that. Zhou Tianyin immediately retorted. She didn't care that her authority was being stripped away, she was just afraid that she wouldn't be able to let professional people do professional things.

"Of course, I have my reasons for this division - first of all, my most basic principle is to split our company into two separate parts: 'production' and 'distribution'.

Meiqin and Senior Sister Ding have operated "Wonderful Story" over the years, accumulated so much experience, and also made "Wonderful Story" the first talk show in China. Later, she organized a lot of self-made variety shows and self-made personal talk shows on the website, and even Gao Dasong and Luo Fatzi were responsible for her guidance and planning.

Mai Trin, I believe it is the most suitable for you to be the head of the content production company. ”

Feng Jianxiong's words were all said to Zhou Tianyin before, only this last sentence turned to Yu Meiqin.

"Don't worry, I know what I'm capable of. Yu Meiqin nodded in understanding.

Zhou Tianyin thought about it, so far, there seems to be no big problem, but Feng Jianxiong said on the one hand that it was the two separate scales of "production" and "distribution", and on the other hand, he said that "the distribution and production of audio are handed over to Yu Meiqin", which made Tianyin's thinking a little confused.

If you follow the above, shouldn't the "distribution" of the audio also be placed at Station N and placed there for her?

She brought the question up.

However, Feng Jianxiong's words dispelled her doubts: "The reason why I am so divided is because the 'distribution' of audio, at least in the traditional sense, is not important. So there's no need to take it alone and get the N station. The integrity of the system is more important. ”

Zhou Tianyin: "Why?"

Feng Jianxiong: "Because the audio content of Internet companies is not suitable for inserting pre-roll advertisements! We can't always go to health care product companies to cooperate, and then sell drugs and bars in front of the audio? Therefore, we only leave the issuance that is easy to produce 'not suffering from a small number but suffering from unevenness' in the future N station. ”

There is no issue of conflicting interests, there is not much work, and it does not require such professional talent.

Feng Jianxiong saw that the girls had no objections, and announced the rest of the decision in one go: "So, after splitting like this in the future, Station N can continue to retain a certain amount of young people's attributes, two-dimensional popularity, and also sell members." But because the audio and text content are separated, the 'free advertising for members, free viewing for members' at station N will not affect the business of audio and text.

You must know that from the perspective of a video website, the thing that has the biggest negative impact on the membership sales it sells is to make users find out, 'I have paid for my monthly membership fee, and there is still content that I want to spend money to watch?'.

Because the user's benchmark for the website membership fee is regarded as 'cable TV fee'. On the U.S. side, after the cable TV fee is paid, there is still paid on-demand content, and the American people are used to it, so it's nothing, and Netflix's membership is not so much of a resistance to selling.

But what about China? Chinese citizens are accustomed to saying, 'After I pay the cable TV bill, everything on the TV set should be free for me to watch,' and they don't understand paying for on-demand programs. In the eyes of the people, the Internet should always charge less than traditional media, so this is also the fatal wound of Youku and our N station not being able to take this step.

If we don't hurt users' feelings, the best way is to turn some content that can't be watched for free into 'it is not the content of station N, but the content of another company and another media'. At best, it's just that this media is split from station N, and you can log in with the same account and password as station N.

In my vision, in the future, everything that can be seen by buying a VIP will be made by Mai Tamin and sold to your N station, which is mainly a mainstream, high-cost and finely produced compatibility blockbuster and big variety show.

And those niche content, long-tail content, and those small and beautiful things that you have to continue to pay for after buying VIP. Just skip this link of 'the producer sells to the distributor', and Mai Trin sells it directly after it is made there. ”

After Feng Jianxiong finished talking about his grand idea, he didn't bother to think of the name, and said directly to Yu Meiqin alone: "Your company, you think of the name yourself." However, I think the consumer-facing app can be renamed 'got'. I think this name is more auspicious, and strive to make it a gold medal platform for motivated people to pay for content. Of course, you also have to take care of the overall business of the 'production company'. If you don't have enough energy, let Senior Sister Ding help you. ”

——

"Prosperity Apocalyptic Battle Royale" asks for collections and recommendations.