Price increases are a double-edged sword.

On the one hand, companies can guarantee their profits by raising the price of goods.

On the other hand, if the price increase strategy is not right, it is easy to lose customer satisfaction, which will lead to a decline in product sales, which will reduce the overall profit of the enterprise.

Generally speaking, there is a lot of risk in raising prices, and companies generally rarely raise the price of their goods unless they are forced to do so.

But Wu's companies had to be prepared to raise prices this time.

Based on the experience of his previous life, Wu Xiaozheng knew that the increase in the price of raw materials this time was too great.

There is a strategy for raising prices.

In later generations, whether it is a price increase or a price reduction, it is a university question in marketing.

In many cases, the right strategy of raising prices can lead to a significant increase in product sales.

Now Wu Xiaozheng is ready to take advantage of this opportunity to share some experience in this area with everyone.

"There is skill in raising prices. ”

"The first trick is to lend new products and raise the price. ”

Seeing that Wu Xiaozheng had turned on the class mode again, many people picked up paper and pen again and began to record.

Those who are familiar with Wu Xiaozheng's model know that once he starts to speak, many things may not be learned in books or other training, which is very useful.

Wu Xiaozheng began to talk eloquently.

Lending new products to raise prices is a very common way in later marketing studies.

There are many ways to produce new products, the most important of which are two, one is to change the packaging, and the other is to improve the product, but more often it is the two ways together.

If it is only a single replacement package, it is often accompanied by a change in the weight or capacity of the product.

For example, the original 300 ml pack has now become a 250 ml pack, the packaging is more beautiful, but the price remains the same.

This is a price increase in disguise.

And if the two ways go together, the means will be different.

"New recipes, new tastes, new packaging, more than a little more delicious. ”

Similar advertisements can often be seen in later generations.

In this way, the weight or capacity of the product often remains the same, but directly increases the price.

"I'll give you an example, a winery. ”

"It's very simple for the winery to raise the price, for example, the old rice is a little harder, improve the blending recipe a little, and then change to a new packaging, and directly come to a new version of 93, you can raise the price in a grand manner. ”

Mi Qinghe immediately laughed when he heard this.

"Boss, you're amazing, as if you know I'm going to push a new recipe. I was thinking about using the new recipe in production as soon as possible, but now it seems that I can press it down and wait for the right time. ”

Li Xiangyi also laughed.

He knew that as soon as Wu Xiaozheng's idea came out, coupled with the fact that Mi Qinghe had already prepared a new recipe, the problem of raising prices on the liquor company's side would be solved, and now he only needed to prepare new packaging and wait for the right time to raise prices.

But he didn't interject, and now it's still the most important thing to listen to the lecture.

Wu Minxia and Liu Zhijun are also thinking about the price increase plan on the side of the food processing factory.

According to what Wu Xiaozheng said, the products of food processing factories can also be applied to this scheme, the question is, is it by changing the capacity to increase the price in disguise? Or is the capacity inconvenient, directly increase the price?

This needs to be carefully considered.

"The second trick is to raise the price with a giveaway. ”

This is also a common way to raise prices in marketing.

Normally, it is difficult for customers to accept a price increase, but if the price increase strategy can give them the feeling of taking advantage, the result can be very different.

For most consumers, they are not interested in cheap products, but in products that make them feel cheap.

And the accompanying giveaways are to give them the feeling of taking advantage.

This is very beneficial.

On the one hand, the price of genuine products will be raised, but with gifts, the overall value will make consumers feel more cost-effective than the original price, and they will have the desire to buy.

On the other hand, during the purchase process, they unconsciously accept the new price, and after a period of time, canceling the giveaway will only make them feel that they are not taking advantage of it, and ignore the fact that the price has increased.

Now Liu Zhijun was excited.

"This method is good! On the side of the food processing factory, there are so many products, when the price needs to be raised, a part of the gifts will be specially packaged, and the price will be raised in the way of buying one and getting one free, and the problem will be solved. ”

Yes, he was still worried about how to raise the price of food processing products, but now he feels that this method seems to be more suitable than the previous one.

Of course, it can also be used in a combination of the two.

"The third trick is the countdown to the price increase. ”

This is also a commonly used price increase technique.

Generally speaking, if the price increase of goods is due to the increase in the price of raw materials, most customers still understand, but they need a time to accept the price change.

And the countdown is to give them a process of adaptation.

And, in this adaptation process, it is likely that they will be prompted to increase their consumption.

This is because it will give consumers the impression that they will be able to take advantage if they buy before the price increases.

Therefore, the price increase technique of countdown, like the giveaway, often triggers a rush to buy.

"Note that the countdown method of price increase can often be used in combination with the step-by-step price increase method. ”

"For example, Chef Wu's restaurant, if it is ready to raise the price by 10% after 10 days, then from today, the new price will be adopted, but it will be discounted by 99%, and 91% off will be mentioned tomorrow, and 92% off the day after tomorrow, and so on, and the goal will be achieved after 10 days. ”

Ye Xingyan also smiled with satisfaction.

The skill that Wu Xiaozheng just talked about is equivalent to pointing out a very clear idea for the price increase of Chef Wu's dishes, and he only needs to think carefully about it to solve the problem of price increase on the side of the restaurant.

Wu Xiaozheng reminded him an extra point: "The price increase here in the restaurant, it is best to contact the boss Rao in Yuloudong through silence, although the restaurant association has not yet been established, but the influence is already there, if the city's well-known restaurant owners can sit together and discuss, everyone will raise the price together, it will be more secure." ”

Ye Xingyan was happy again.

Wu Xiaozheng pointed out another line of thought to him.

Moreover, he thought of not only Yuloudong, but also Zhengjia Software.

You must know that now the cash register system of Grandview Software has been bought in many famous restaurants in Changshi, and this internal relationship can be fully utilized.

As soon as the three skills come out, it is equivalent to the three companies under Chef Wu, and they all have a clear idea to solve the problem of price increases.

Wu Xiaozheng began to make a summary.

"Everyone should pay attention to the fact that no matter what kind of price increase strategy and technique is adopted, we must do one thing, that is, to advertise it in advance, and inform consumers that the reason for the price increase is because of the increase in raw material prices, and the company is forced to do so. ”

"As for what strategy each company should adopt, everyone should improve it themselves according to this idea and come up with a feasible plan. Please be sure to do one thing, that is, to strive for this price increase opportunity, not only does not affect the sales of the product, but can trigger a wave of panic buying, that can show that your plan is excellent. ”

Price increases are indeed a double-edged sword, with both risks and opportunities.

But smart operators can turn risks into opportunities through the right marketing strategy, and make the company's sales to the next level.

Wu Xiaozheng has already pointed out the direction for everyone, and next, it depends on whether everyone can come up with an excellent plan.

This is a test for everyone.