Facts have proved that Li Kai is a cheap master. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

And the facts have once again proved that An Ning's vision of looking at people and the standard of employing people are also quite high. Although Li Kai is a little flawed in his personality, he can really do something big if he gives him a little motivation.

The goods squatted in the pit in the corner of the toilet and smoked two cigarettes, and after drawing circles for more than ten minutes, they had a new direction. Inspired to do so, the item trotted back to his office without even lifting his pants. After a lot of hard work, it took less than half an hour to complete a new project.

When the plan is built, it feels rough after straightening out a few times... Possible... With Zhengxin's existing resources and Li Fanyu's connections, it can be implemented, and there are no big logical problems, this goods breathed a sigh of relief.

Then he slapped his head - "Fuck I forgot to wipe my ass just now!"

……

In fact, as far as the publicity method of the automobile industry in this time and space is concerned, the current publicity method of mainstream car companies is nothing more than TV advertising, similar to cooperating with platforms such as Pinche.com, publishing test drive articles and promoting online channels, and then it is the old three things that 4S store dealers in various places promote themselves.

Compared with these methods, Zhengxin's previous propaganda is already very outstanding.

However, in the team in charge of A8 promotion in the Zhengxin Planning Department, after seeing the project handed over by his boss, Rao is usually a little surprised.

There are many elements that need to be in place for an advertising plan.

Take the plan that was foolishly killed by Li Fan just now, and the number of words has reached more than 10,000 words when it comes to the analysis of the market, audience, products, competitors, copywriting and scheduling.

But now in front of the monks in the planning department, it is a simple and crude case that has no friends;

Title: A8 Advocacy Programme (2nd Edition)

Market Analysis: For the Chinese market

Audience: Wealthy people

Product: Zhengxin Audi A8

Contender: All luxury models in the Chinese market

Publicity method: Considering the particularity of this publicity project, as well as the way the audience receives information. The Chinese embassies in various countries presented our company's new generation of luxury model Zhengxin A8 to improve the appearance rate of our company's products in diplomatic activities. In order to achieve the purpose of establishing a high-end image and quickly opening up the market.

Copywriting: omitted

Priority date: omitted

……

After seeing this plan, the monks were collectively stunned......

"Boss, are you sure this will work? I'm a little empty......"

"I'll give it away, and you can figure it out. The car has not been sold yet, so it will be given away for free, and if you do this, I am afraid that Mr. Li will pick you up...... According to your plan, I'm afraid that the offline promotion funds will exceed 100 million yuan..."

"Boss, while Mr. Li doesn't know about this, you should eat this plan quickly. ”

"Immortal! I can imagine Mr. Li's reaction after seeing this plan!"

"I bet a hundred yuan, and Mr. Li will definitely say: There is a saying that my mother sells batches and doesn't know whether to talk about it or not......"

"That's... Boss, we know that Mr. Li killed you with the previous plan, and you are under a lot of pressure. But if we are sick and take medicine, we must not die...... Do you know how many embassies we have in China......

"Ahem, I just checked Baidu, and there are 36 Chinese embassies abroad in Asia, 62 in West Asia and Africa, 45 in the Americas and Oceania, and 53 in Europe... This does not include the two delegations of the Development Group of the United Nations, the Geneva-based Economic and Trade Service and the World Trade Organization...... Let's even if the cost of A8 is one million, thirty-six plus sixty-two plus forty-five...... Damn, I don't dare to go any further......"

Li Kai sat on the chair and rubbed his butt unnaturally. Well... I didn't wipe it just now, and the poop sticky panties were on.

Seeing that everyone was half-jokingly and half-serious about hitting himself, he waved his hand like a fly, and pirated Li Fanyu's words just now that he was reprimanded: "Rub, everyone, where have your IQ and courage gone! The company has raised soldiers for a thousand days and used soldiers for a while, dear friends! You have also seen the situation in the market during this period of time, and the shameless piracy of Acura has taken away all the routines we played before." At this time, if we don't give a little effort, how can we stand firm if we come directly to a hot one?"

"But chief, you're too hot... I'm afraid that Mr. Li's heart can't stand it. ”

"yes, that's too much to cost. More than 200 embassies and institutions, and the cost of giving away is more than 200 million, my brother!

Li Kai slapped the table, "I said are you stupid? I didn't say that I would send it all in the plan, we have to do it in a targeted manner!"

"How's that targeted?"

"Yes, such a targeted, boss, your plan is too crudely written, my IQ can't fill your brain, ask for a detailed explanation. ”

Seeing everyone's curiosity, Li Kai smiled slightly, even when everyone was not optimistic about this plan, he didn't forget to say: "Why don't you say that I can be your manager... Gee... You see, our country's foreign affairs activities are very distinctive, and because of the relationship between the form and the external focus policy, there are only a few countries that regularly engage in diplomatic activities.

What can often be broadcast on news broadcasts and in the mainstream media is nothing more than Russia, the United States, Germany, Britain and France, some of the effects of Africa, and a few neighboring countries with good diplomatic relations. Pinch your fingers and count, if there are thirty, it will be considered a breakthrough. Let's count the Ministry of Foreign Affairs in the country, at best, fifty of them. The cost of 50 million is enough, right?"

Everyone pondered for a long time and nodded.

Well, that's the account,

Seeing the monks on the road, Li Kai took a sip of tea, twisted his itchy buttocks, and continued: "Our A8 audience, that is, the general elite, pays a lot of attention to policies and current affairs, right?"

If you think about it, every time there is an important diplomatic event in the news or newspaper, A8 shows its face, what kind of coercion is this?

Think about it again, when a domestic leader goes on a tour, the embassy has to cooperate with the visited country to pick up the plane, right?

A small national flag was planted on our car, and the leader waved to the reporters and sat inside...... I just want to ask you, who else can be more impactful than this?

According to reliable sources, in addition to the period of the release of the new car, this product regularly participates in Acura offline activities held twice a year. We spent 50 million to charter a car for diplomatic missions, and I don't know how many times a year the news network will be broadcast, so I will ask you if it is worth it?!"

The audience was silent......

After a long time, a monk sitting opposite him took the case.

"I didn't say it, old iron, six!"