In fact, if Zhengxin insists on advertising on the same channels, it is not impossible. www.biquge.info But the problem is that it is also a car advertisement, with a similar positioning and a similar price, and it was preempted by Acura, which makes the A8's publicity work extremely passive.

At present, the channels with better publicity effects are nothing more than television, the Internet and mobile phone communication software. Whatever the reason, with the launch time so close, the A8 is definitely in conflict with the Acura JLX. Therefore, after some discussion and research, the planning department still felt that they should ignore the overlap in channels and start from the content to reflect the selling point of the model to distinguish it from competitors.

So after some planning, an advertising plan based on online and TV advertisements reached Li Fanyu's hands.

With the experience of advertising planning in the first few times, A8's publicity plan can be said to be doing well. But in Li Fanyu's opinion, it is still a little inappropriate;

After two days of breaking away from the busy R&D center, he was able to sneak around the Internet and look at the market environment of luxury cars and the online reviews of the A8.

After two days of soaking in the forum of Pinche.com, I learned a very interesting phenomenon - during the period of research and development, the conjecture and discussion of the A8 real car in the market was very hot.

But unlike the previous A4 and mini listings, this time, even if it is extremely optimistic about A8, it is mostly because of the good performance of Zhengxin all the time, helping to fight with the water army and the car black who sang the decline of Zhengxin A8. There are very few people who show their willingness to buy Zhengxin's first luxury model.

After some thought, Li Fanyu touched the door a little.

After all, the price of A8 is more than one million, and with Zhengxin's previous marketing method of focusing on the Internet, I am afraid it will not work this time.

Why?

The customer base is different, wow...... It is undeniable that the Internet has the most efficient way of communication, and it does not mean that there are no rich people among the netizens, but this is not the main audience for luxury models after all.

The online publicity channels must be used, but if you really want the market to accept the A8, you should start from other places.

Considering these, Li Fanyu felt that this pre-sale promotion should be a different way. Based on this situation, he directly crossed the advertising plan submitted by the operation department and the planning department.

This time, Li Kai of the planning department was in charge of the planning plan.

It is said that after receiving the A8 publicity plan, this tease rarely gave up the previous sword and went sideways, and refined the main selling points of the product. Based on the appearance, power, safety performance and ride feel of the A8, video advertisements and text advertisements were choreographed.

didn't want to submit it with full of anger, but was directly passed by Li Fanyu.

This made Li Kai, who had just been promoted to the deputy manager of Zhengxin's planning department, feel infinitely frightened - the first planning case he was responsible for after Ma Da took office was killed, and his annual salary of more than 300,000 yuan was about to be wasted!

The Planning Department is one of the most amazing things about Shoshin, and this department not only creates a 1:0 ratio of men to women in a company with a large number of female employees, but also breaks the impression that automotive companies have always had on the outside world in terms of work form.

The monks of these planning departments were so idle that they were almost drying birds on the balcony when the company had no publicity tasks. In order to find the meaning of life in their leisure time, the monks will transform into Lei Feng without hesitation. If you have nothing to do, you will go to the operation department and the Audi business unit to volunteer for beautiful colleagues. And every time Zhengxin's new car rolls off the assembly line, they will become the busiest group of people in the company, suffocating their heads in the smoky office to think about ideas, and then scattered all over the country to travel to implement the ideas.

Although Li Kai is usually a little off-line, he has been promoted to the deputy manager of the planning department with the spirit of daring to die in the face of hard stubble, as well as the ability he has shown in the past few publicity activities.

So this guy who has been looking forward to continuing to work hard and act as a CEO to marry Bai Fumei. After receiving the news that the plan was not passed, he immediately came to Li Fanyu's office to report.

"Eh, Mr. Li, is there anything wrong with this plan?"

Li Fan foolishly saw that this thief was eyebrow-eyed, and peeked at himself obscenely, and immediately realized that it might be his own directness, which caused a psychological burden on this goods.

So he got up with a smile and pulled over the chair, put it in front of Li Kai, and patiently told the thoughts he had summarized in the past two days to this product.

Listening to Li Fanyu's explanation, Li Kai was a little clear.

Because Zhengxin has relied heavily on the Internet for marketing since X-power, as the saying goes, habit becomes nature, so the planning of A8's publicity plan involuntarily shifted to the direction of the network. To put it mildly, this is an empiricist mistake. If you say it bigger, this is a special failure to grasp the target audience of the product, almost a waste of the company's resources.

"Then Mr. Li, do you mean that this pre-sale promotion is mainly offline? cough cough, why don't we find a spokesperson or something?"

Acura rushed off the line in front of A8 and started advertising bombing, Li Fanyu already knew, to be honest, he was a little aggrieved when he was robbed of the opportunity.

So now when I hear this, I don't get angry.

In other words, China now has an outstanding temperament, and there are only a few stars who can act as high-end luxury models, Acura has pulled the biggest name Liu Mou, and now he is looking for celebrity endorsements, isn't it just following others to eat fart!

This kid usually looks quite clever, why can't his brain turn this time!

Li Kai's eyes rolled, and when he saw that Li Fanyu's expression was wrong, he quickly changed his tone, and used the sycophant method that had been tried and tested before.

"Hey, I think Mr. Li, you are quite suitable, you have to have a temperament, you have an identity, you have an identity, you are much stronger than that Liu Mou or something!"

Li Fanyu raised his big foot and was about to kick it, "Get out, don't make a fool of yourself!" It is said that raising soldiers for a thousand days and using soldiers for a while, and how to do it is your planning department's business. I can tell you, the A8 project has taken a lot of effort from me, and if the promotion is not good, I will ask you!"

Of course, Li Fanyu, who is a righteous believer, can't be so rude, but Li Kai knows this kid too well. This thing has the blood of the prodigal in his bones, and he belongs to the kind of temperament that shines when he gives a little sunshine.

You can't bring out the potential of this product without a little pressure on him!

To put it bluntly, it is cheap.

As expected, Li Kai really ate this set......

The critter escaped from the office with cracked teeth, returned to the planning department, and after squatting in the corner and drawing circles for a while, an idea flashed into his mind.