The showroom at Rolls-Royce's headquarters is like a small car museum, where almost all models from the founding of the Rolls-Royce brand to the present day are on display.

Whether it's the "ancestor" with a one-cylinder engine and a hand-cranked steering wheel, similar to a horse-drawn carriage, or one that briefly appeared in the history of the car but did not gain recognition in the market, or the latest Rolls-Royce, or a concept car that heralded the future direction of the brand.

Here, without exaggeration, gathers the history of Rolls-Royce.

And it was in this place, in a newly planned exhibition hall marked with the winged big B, that a silver-silver-white Continental was already on display there.

More than 100 Rolls-Royce agents came as promised.

Seeing the list of these agents, as well as the notes that Li Kai deliberately made on this list, Li Fanyu knew the gap between Zhengxin and Rolls-Royce.

After Zhengxin acquired Hongqi and launched Elegance and Youth, the first thing that came to mind was to carry out accurate circle marketing.

This marketing method, which later proved to work, proved to work. But there is no doubt that Rolls-Royce, a century-old brand, has done it more thoroughly. When the two are compared, the gap is immediately apparent;

Take the list in Li Fanyu's hand, the only Chinese agent is named Ge Jianhong.

Who is Ge Jianhong?

The chairman of the domestic Laiyao Group, which has the agency authorization of two top car brands of Reisfascia and Rolls-Royce, has 59 5S car sales flagship stores across the country. In addition, the group is also involved in the film and television industry and has a team of Cheng Long. In terms of luxury goods, it has the sales agency rights of many luxury brands such as Bordeaux, Jaeger-LeCoultre, and Tiffany's.

It can be said that this group is simply a luxury professional!

Moreover, Ge Jianhong and his wife, the owners of the flag enterprise, are also the number one people in the top Chinese business circles. Usually not obvious mountains and water, you can't find such a good character on Baidu, and it's okay to be low-key. However, in terms of assets, it is also nearly 100 billion yuan, which is not much lower than Li Fanyu.

Proper invisible tycoon,

Enough is awesome, right?

But among the people on this list in Li Fanyu's hands, Ge Jianhong and his wife are definitely not the ones with the deepest background!

What French fashion bigwig NGN Group, the Royal Château of Belgium, and even certain British royalty, are on this list.

Li Fanyu believes that when recruiting these agents, Rolls-Royce must have conducted a rigorous assessment of the investor's qualifications before screening them.

Ordinary car dealers should not have the opportunity to enter their eyes at all, let alone participate in the power competition behind them.

What is the power behind it?

The government, capital, circle connections, and agents' ability to sell luxury goods other than cars ....... include these, but they are by no means limited to these!

It can be said that these agents are all consortia with experience in high-end luxury sales and strong funds. Moreover, the person in charge and the beneficiary of the agent are themselves rich, so it is easier to form a circle effect and drive the sales of the vehicle. Even, these agents can share contacts with Rolls-Royce locally and have very strong back-office resource mobilization capabilities.

Then there are the alliances of different industries, these agents usually have other luxury agency rights in addition to cars, through jewelry, wine, watches and other luxury goods joint operation, customer resources and marketing channels are shared.

Have financial strength, connections, operational experience, customer resources,

With the most such agent, what kind of car can't be sold? Why worry about not being able to sell it?

And a top brand like Rolls-Royce is actually not much in investment.

With the rise in land prices and the improvement of manufacturers' store construction standards, Zhengxin's cost of operating 4S stores and flagship stores of brands such as Audi, Land Rover and X-car is about 150 million yuan per year.

A 5S store like Rolls-Royce has a slightly higher cost to build a store

But don't forget, the ultra-luxury brand is a combination of 5S and urban showrooms, and the number of cars picked up is not large. The capital required will not be higher than that of a first-line luxury brand like Audi Benz, which is invested in multiple capital market consortiums, that is, these agents.

The reason for determining the specifications of Rolls-Royce as an agent is that the return on investment of ultra-luxury brands is extremely high, and it is normal to recover the investment in 2-3 years in the face of good market conditions in the first two years.

High profitability allows Rolls-Royce to recruit the best agents in the world. And these high-quality agents have also played the most important role in the steady development of Rolls-Royce.

This is a perfect top-of-the-line luxury sales ecosystem!

Now, Li Fanyu finally knows why he wasted so much effort when he proposed this agency information from the company.

At the same time, he also knew why Zhengxin Hongqi had wasted so much effort and couldn't go abroad.

From this most basic sales link, it is simply a world of difference!

Geralde, that old bastard, old liar!

Saying that the red flag is bad is the user service、Indeed,There is this relationship。 But fuck, in the face of such an agency network and customer resource monopoly, customer service is no matter how good it is!

There's an egg!

Now Li Fan foolishly understands that the old knight has only told half of the truth to himself from beginning to end.

Not to mention anything else, just by virtue of this agency model, Li Fanyu felt that he was worth it to join Rolls-Royce this time!

I've learned!

He believes that such an agency model is definitely not something that a few people or management of Rolls-Royce have studied at a meeting. This must be in the long development of the brand, step by step exploration, fault tolerance, correction, and finally develop to the current level.

This is experience.

This is wealth!

……

"Chairman Li, the agents are all here. In the exhibition hall, Li Kai walked to Li Fanyu's side and whispered softly.

"Oh?" Li Fanyu wiped his words and walked out of his fantasies, "So face......-giving?

Li Kai smiled, "Of course, it can't all be on behalf of me." Some of them are party representatives, but according to my investigation, these agents also have decision-making power. ”

Li Fan bowed his head, straightened the suit on his body, and said, "You go and invite people in, these agents must be maintained." Red Flag ...... in the future Huh?"

Looking at this thing and frowning, Li Kai bared his teeth, "I understand! Then I'll go and invite someone in." ”

Li Fanyu waved his hand.

It didn't take a while.

In Bentley's exhibition hall, seeing the agents walking in together, Li Fanyu smiled and strode over.

"Ladies and gentlemen, welcome to London, and it is a great honour to meet you. I, Li Fanyu, on behalf of Zhengxin Group and Rolls-Royce, welcome to all of you.

In the next three hours, I will show you the greatest sincerity from Zhengxin Group to the automobile manufacturing industry and the luxury industry - that is, ours, Bentley - Eurofin!"