Sinovel.

It is characterized by a functional gate, a functional building and a functional meeting room.

For pharmaceutical companies, whether the strength is strong or not does not need to be expressed by office buildings. Just like a researcher who cuts mice every day, being beaten all over the ground and looking for teeth during a fight, a luxurious building, a luxurious conference room and a luxurious door cannot prove the strength of a pharmaceutical company.

A strong pharmaceutical company needs more than that.

Of course, Sinovel is not a strong pharmaceutical company today.

Even in China, its channels and energy are far from being called strong - plus Yang Rui's words, it may be able to call it a "strong" word.

However, in order to be able to brazenly walk in hospitals, pharmacies and patients' homes across the country and around the world, Sinovel also needs a fist drug that can be used.

A bombshell!

In Europe and the United States, drugs with annual sales of 1 billion yuan can be described as a blockbuster. Its value lies not only in the amount of money earned, but also in the fact that such a product usually means undisputed dominance, the existence of a dominant presence in a certain field.

Such attributes reduce the cost of blockbusters and increase the marginal benefits of the company.

To use a relatively easy example, when penicillin dominated the antibiotic industry, could the pharmaceutical companies that owned penicillin be called strong?

No doubt.

One stitch and one life, that's such a thorough concept.

This is the biggest difference between pharmaceutical companies and other companies.

Pharmaceutical companies sell necessities, and for those who need them, their medicines are a must-buy.

In particular, most of the blockbuster products are indispensable to patients, and if a pharmaceutical company has such a product, its bargaining power in the market and its contractual power will be greatly increased.

For example, antibiotics in the patent period, antihypertensive drugs in the patent period, interferons in the patent period, hypoglycemic drugs in the patent period, vaccines in the patent period, lipid-lowering drugs in the patent period, and many surgical drugs.

Whether it is a life-saving drug or a life-sustaining drug, when it lacks competitors in the market, it is a must-have drug for hospitals and patients. It is such a bombshell that can make a smooth way for pharmaceutical companies.

Of course, bombshells do not explode naturally, especially at the beginning of the detonation stage, they have to be recognized by the patient, or by the doctor, or by the pharmacy hospital.

At this moment, the meeting room is full of people who are looking forward to being recognized.

Li Zhangzhen, the current CEO of Sinovel, Lin Weiqiang, the representative of Jielikang, and the free fat man Frankie and others all brought their subordinates with serious faces. Even Raymond of the Greenstone Point Company is also a telephone connection conference room, and it is not a pity to spend dozens of dollars per minute on transatlantic telephone bills.

"How? are the results out?" said Raymond's voice from the phone in the center of the table, like an old and decrepit male elf.

"Not yet, just wait. Yang Rui said: "We are relatively slow to count these numbers now, you can call in a few hours and see the feedback at that time." ”

"Who knows if a call will come in for a few hours. Raymond didn't care about the phone bill of thousands of yuan, and said with a smile: "I'll just continue to wait, it's rare to have such an opportunity." ”

In his laughter, he couldn't hide the weakness of his heart.

At the request of Yang Rui, the company has a global layout this time, and the money spent can be described as a sea of gold and silver.

Their sales channels in many countries were blank in the past, and now it is not easy to find partners in the country where they are located, that is, sildenafil has a good effect, Raymond has a banknote in one hand, and sildenafil in the other, which can be regarded as breaking the threshold of many countries.

It can be said that the company has been pressed on the gambling game of sildenafil, and if it fails, it will not wait for Huarui to be forced into debt by Chinese banks, and Greenstone Horn will definitely be sucked up and wiped clean by European and American bank groups.

For sildenafil for only five years of exclusivity, and less than 10 years of priority sales, Raymond also fights.

It's really Greenstone Horn that needs a fist product too much.

If sildenafil sells well enough, many of their products can be sold in major hospitals and pharmacies.

And the premise of selling well, at least for now, Raymond hopes that the Chinese market can lift his spirits.

It was also because of the great involvement, Raymond, who had been waiting for a long time, couldn't help urging: "Can you get the sales figures of a region first, so that we can have an intuitive understanding of the situation." ”

"Even if you get the numbers, you can't change anything, so it's better to wait. "Li Zhangzhen's English is also very slippery, and he is not willing to work blindly.

"Even if you get the data from Shanghai, it's okay, their data is easier to count, right?" Raymond still has some research on this.

Li Zhangzhen smiled and said, "Do you think that our medicine can really be sold throughout the country? The main force is in the coastal cities and North China, and the central part is along the Yangtze River, and the rest of the provincial capitals are just distributing goods. ”

"Hey, you've been preparing for so long, and you can't even distribute the goods nationwide......? Do you know that China's data will affect sales in Europe and the United States?" Raymond was furious and said, "It's better to wait until you can distribute the goods nationwide before going on sale." ”

"When did doctors in Europe and the United States still care about the sales data of Asian drugs?" Li Zhangzhen was not the master who could be bluffed by a word, and said calmly: "Don't scare me." You don't understand China's national conditions. The price of our medicine is as high as 9.9 yuan a pill, which is 5% to 10% of the monthly salary of the urban middle class and more than 30% of the monthly income of rural residents. Our production capacity is not particularly high, and simply distributing goods to these places will only cause a backlog, and it will be even worse if it causes a rebellion in the local medical system. It is impossible for private pharmaceutical companies to distribute goods nationwide. ”

In fact, that's not all. The domestic reform is gradual, with the ability of Sinovel, they have the ability to sell sildenafil directly to hospitals, clinics and pharmacies, but in the second-tier cities, they still have to send drugs to the medicine station in a regular manner, and then the medicine station will be sent down by the old men.

If there is a small contradiction that cannot be resolved, such as offending the medicine station, or the money given is not in place, people will be stunned to put your medicine expired.

Although sildenafil is a necessity, it is not a life-and-death necessity, and obstacles are inevitable in the sales process.

Sinovel's sales company has been training for more than two years, and its large infusion products are sold all over the country, but it is impossible to achieve omni-channel control. The pressure on new drugs is different, many of the original channels cannot be used at this time, and new channels cannot be opened empty-handed......

The distribution and sale of goods through drug stations and medical systems in various places is already the best arrangement for private pharmaceutical companies in China.

Even state-owned pharmaceutical companies can only do this at this time.

Raymond's Greenstone Horn is sold all over the world, and there are many strange situations and strange systems encountered.

He was originally too anxious, and after listening to Li Zhangzhen's explanation, Raymond had no choice but to smile and say, "I shouldn't interfere with your sales methods, but with such a large population in China, wouldn't it be a pity to give up the market in small towns." ”

"A lot of drug sales in China are radial, and if they are sold well in big cities, they may radiate to small cities. Of course, our sales staff is also working hard, and some western provinces have reached the direct sales target ahead of schedule, which is very rare. However, China's drugs cannot be advertised, and we can only expect word-of-mouth marketing, which will heat up a little slowly. ”

"That's why I asked you for an estimate, but you couldn't give it back. Raymond's voice floated across the ocean and then through the microphone on the phone, as ethereal as a fart, making it difficult to find a heel.

Li Zhangzhen let out a dull "En", and inevitably explained again: "China's medical care is being reformed, and we are also a new company, so we don't have much accumulated data for reference." ”

The fact is that they also do not have such manpower and experienced candidates for the position.

In the end, the sales data is a grain by one, and the estimation is completely impossible.

Raymond sighed: "I hope you can sell more than 10,000 pills on the first day in Shanghai." ”

"Our expectations don't stop there. Lee Jang-jin was aroused.

Raymond said: "We are most concerned about Shanghai, as long as the daily sales in Shanghai exceed 10,000 pieces, our negotiations will be much smoother." ”

The requirement of 10,000 tablets is not simple for medicines.

Today's Shanghai is just a city where millions of people live, not counting women, and if you pinch the heads and tails of men who are too old and too young, if you sell 10,000 tablets, the purchase ratio is already quite high.

Although it is impossible to reach such a level of sales every day, after all, drugs are not movies, and they will not be released in the short term. On the contrary, it will expand its sales channels with word-of-mouth, and users may increase their consumption......

The room was quiet again.

How well the new drug is sold, just guessing, will only make people more anxious.

Sting.

Yang Rui pushed away the chair, stood up, smiled in everyone's eyes, and said, "I'll breathe some fresh air." ”

Comrade Yang Rui is also inevitably nervous.

The effect of sildenafil is credible, but if it is sold in China in 90 years, will it not adapt to the soil? Yang Rui can't say.

At this time, Yang Rui even regretted it slightly, maybe he should repeat Pfizer's route and start selling it in North America first?

However, Sinovel is a Chinese company after all, and their ability to control North America tends to be close to none, and the first North American company will only encounter more different problems.

Yang Rui was entangled in his heart, and as soon as he unscrewed the sliding door, a petite figure crashed in.

"Ah, I'm sorry. The little girl's face was flushed with shame, she covered her chest and looked up, and when she saw that it was Yang Rui, her cheeks were even more red.

"Li Ya works in the company's sales department, and I asked her to report when she has a situation. Li Zhangzhen was worried that Yang Rui would be unhappy, so he quickly got up to explain, and asked Li Ya again: "What's the matter?"

Li Ya lowered her head and said, "There is a list for applying for replenishment." ”

"Hey, is it Shanghai?" Li Zhangzhen excitedly pushed away the chair, and his voice was harsh.

The others also stood up, and the room was in chaos.

"Yes...... Yan @安......" Li Ya's voice was low.

The crowd's eyes widened.

Li Zhangzhen's voice was even louder: "The channel over there hasn't been set up yet." ”

"It deserves to be an old revolutionary area!"

"The men in northern Shaanxi are very powerful......"

"How do you know?"

"I have a brother there. ”

The shouting in the conference room was like a concert.

Only the voice of the old and decrepit elf on the table became smaller and smaller:

"What's the situation?"

"Is it a good thing?"

"Hi, anyone?"

"Your voice is so noisy, is the line broken?"

(End of chapter)