Ali was celebrating his victory, and there was jubilation at TSL headquarters.

It can be said that in this marketing miracle created by the winter offensive, TSL's income is not lower than that of Ali.

According to the cooperation agreement signed between the two parties, this model, codenamed EP, is a "special model" for the Chinese market. According to the previous discussion between the two parties, the positioning of this model is an out-and-out low-end product, in order to cooperate with Ali's crazy marketing plan, in addition to the hardware and software interaction system of metoo and PUT, it can be said that there is no technical sharing relationship with TSL's existing models.

The cost budget of this model is not high.

And Alibaba's strategy of returning 50% within five years is actually a capital preservation strategy. According to the current income of Ali for capital operations, this seemingly high and affordable cashback can be completely offset.

The remaining 50% of the car price is offset, which is a low-probability consumption behavior and a big pie full of "seller's wisdom".

Fundamentally, TSL didn't think about launching a second budget model after the EP. And TSL's model renewal plan in the next five years has already been finalized - the lowest-end model will not be less than 500,000 yuan in the face of the Chinese market!

In other words, after the expiration of the EP policy after five years, if a customer wants to take an old EP car that can offset 99,000 yuan and replace it with a new car of the same brand, they can only consider a model with a price of more than 500,000 yuan.

What's more, a car, especially a mobility vehicle used in the city, has a low driving range in five years. According to Alibaba's big data, the renewal cycle of models with a price of about 200,000 yuan is about 7-9 years. In other words, after the expiration of the five-year policy period, there will not really be many people who take the old car to offset half the original price and buy a new car with a higher price.

But on the flip side, if someone really has a skyrocketing income in those five years. It doesn't hurt for TSL to really take this EP and exchange it for a new model at a higher price.

According to the normal operating rules of car companies, this ...... In fact, it is a very common replacement operation. If we talk about losses, it is nothing more than a loss of EP, a second-hand car with a policy, whose valuation is higher than that of a normal model.

At present, it seems that the achievements of the winter offensive will bring TSL an unprecedented market share in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen!

This is definitely a huge positive for TSL, which is eager to open up the Chinese market.

So while Ali Putian was celebrating, TSL's headquarters was also jubilantly celebrating.

The current president, Sith, in the applause of all the directors, put three candles on the cake printed with the map of China.

That represents TSL's 30,000 new subscribers in China in just one week, and it also means that TSL's share price has risen to its previous level and increased by 3 percentage points after the high-level turmoil.

This night was definitely a sleepless night for Ali and TSL.

……

Ali and TSL's actions are too big, and the lethality is too great.

Not only does Zhengxin plan to use high-end models as the flagship, but also radiate down to the mid-range market. Even Toyota, which has formulated a comprehensive plan to launch a large-scale layout of low-end and mid-range models for the Chinese market, is under considerable pressure.

However, at this time, in the president's office of Toyota's China headquarters in Jinmen City, Toyota Chixia's attention was still focused on Zhengxin.

"There is no action on the part of Zhengxin at the moment?" Facing his deputy Meng Ling, Toyoda Chixia asked calmly.

"Miss Chixia, according to our current information, we don't. After Ali and TSL jointly launched a winter offensive, neither Chairman Li Fanyu nor BMW made any response. Seems to ......"

Looking at Meng Ling, who looked hesitant, Toyota Qianxia fiddled with her mobile phone with a slender length: "What does it seem?"

Meng Ling was a little puzzled. It seems that the female general in front of her, who is said to be particularly optimistic about Akio Toyoda, is far more interested in Zhengxin than Ali and TSL teaming up to seize the market.

She was a little unsure of the relationship between Toyoda Chixia and Li Fanyu.

"It's as if they're ready to give up. Meng Ling hesitated for a moment and said.

The corners of Toyoda Chixia's mouth hooked, "Impossible, Li Fanyu is definitely not a person who sits still." However, this time it is really a big blow to Zhengxin's pure electric business. I'm curious to see what the guy who has always acted out of the ordinary, in the face of this unconventional competition, will come up with. ”

Looking at the look on Toyoda Qianxia's face that seemed to have hope for Zhengxin, Meng Ling was shocked.

Mom, it was rumored that Miss Qianxia was particularly interested in Zhengxin Li Fanyu, could it be ...... It's true?

She hesitated again and said tentatively, "Miss Qianxia, it is said that the enemy of our enemy is our friend. I think we can get in touch with Shoshin and discuss how to deal with the current crisis. ”

Toyoda Chixia smiled silently, stretched out her finger and shook it gently: "No, Ling." You're wrong. Ali, an opponent who is good at using operational means to seize the market, is not terrible. Toyota is a century-old car company, in the past 100 years, we have been passive countless times, but nothing can completely defeat us. Relying on the continuous improvement of products and technologies. What looks beautiful will not last long. Zhengxin is obviously the same company as us. So in this competition, our biggest enemy is still the faithful. ”

"Then ......" Meng Ling was really stunned - Miss Qianxia's attitude towards Zhengxin was too entangled. With her thinking, it was really incomprehensible.

Chixia Toyoda got up from her chair and paced back and forth with her shoulders around her shoulders before she seemed to have made up her mind.

"With TSL and Alibaba, we can't let it grow any longer. Taking advantage of his illness and asking for his life, now is also a good time to deal with Zhengxin. Ling. ”

"Miss Chixia. ”

"Will our original plan ...... Ahead of time!"

"Yes!" Meng Ling got up and bowed back.

……

"Today, Toyota Chunghwa held a press conference to announce the latest trends in the Toyota Group's electric vehicle business. It is reported that Toyota has recently signed agreements with 19 first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. According to the agreement, Toyota will deliver a total of 50,000 electric taxis over the next three years to these megacities with congested traffic, dense populations and high levels of pollution. Through Toyota's energy company, we will plan and build infrastructure such as power stations and electric piles in the above-mentioned cities.

According to Chixia Toyoda, president of Toyota China, in the next three years, Toyota will build and put into use more than 50 large-scale power stations and 8,500 charging piles in China to meet the charging needs of Toyota's pure electric products. ”

Zhengxin Group Headquarters, Chairman's Office.

Li Fanyu turned off the TV and sighed faintly. Sitting on the couch, he rubbed his temples and thought for a long time.

"Madan, you're forcing me...... That being the case, what about ...... Don't blame me!"

Eventually, his eyes fell on a document at hand.