Chapter 518: Future Planning

Wu Xiaozheng will soon not have a headache because of lack of money.

Chef Wu's income is really good now.

In the case of food processing plants, since the opening of the new factory, the problem of production bottlenecks has been fully solved, and now the sales channel has begun to expand from the pure Shonan area to the surrounding areas, and will soon expand to the whole province.

From the point of view of product categories, in addition to the original two main series of "next meal" series and sauce series will continue to expand production, the third main series of "greedy cat", spicy chicken nuggets, spicy fragrant dry, flavor fish and other three products have also begun to produce and try to promote, from the current market response, the degree of acceptance is also quite good, it is estimated that it will bring huge profits to the food processing factory.

On the food processing plant alone, daily sales have already exceeded 100,000, and they are still growing rapidly, and it is expected that this month's sales will exceed 4 million.

That's a scary number for a new factory, because its net profit is more than half of its monthly sales.

On the side of Chef Wu's restaurant, just looking at the sales in the past two days and the future development trend, it is also very impressive.

According to the current turnover of Chef Wu's restaurant, excluding the sales of alcohol, its daily turnover should stabilize at 20,000 to 25,000 a day.

In this way, the monthly turnover of the restaurant's flagship store, excluding alcohol, should be at least about 400,000 to 450,000, or even higher.

That's far more than anyone predicted.

Wu Xiaozheng remembers that when he talked to Shen Mo about how to make money in the restaurant, Shen Mo predicted that the monthly turnover would be 200,000, while Wu Xiaozheng's own prediction was between 300,000 and 400,000.

And now the data shows that his original predictions were a little more conservative.

This can only be said that the catering business in this era is too profitable.

This is also a very scary statistic.

You know, this is only the income of a single store, what if there are ten or 100 such stores?

Moreover, you must know that in the current era, the net profit of chain hotels is close to 50% of turnover.

It can be said that the future development of restaurants will not necessarily be worse than food processing factories, or even better.

Neither of these pieces is the most terrifying.

The unexpected surprise came from the sale of Chef Wu's own wine brand.

Even Wu Xiaozheng himself didn't expect that in two days, the sales of alcohol in Chef Wu's restaurant alone would be as high as nearly 70,000 yuan.

Although this is only due to the fact that there is no such wine available on the market, it is a good indication of the acceptance of Chef Wu's wines.

Wu Xiaozheng believes that as long as Chef Wu's wine is officially launched to the market, after a certain amount of market operation, its sales will definitely not be bad, and even in terms of sales and profits, it will far exceed that of food processing factories and restaurants.

Of course, this must be done on the premise that the production capacity can keep up.

This is also a normal thing, you must know that in later generations, the market value and scale of well-known liquor companies are far beyond the existence of food processing enterprises and chain catering enterprises.

It can be said that so far, the three pillars of Chef Wu's future, food processing factories, chain restaurants, and private label wines, are all on the right track.

Chef Wu's spring is truly here.

"Everyone, while I haven't gone to the provincial capital yet, let's make the next direction of development clear. ”

This is exactly the purpose of Wu Xiaozheng to concentrate several giants of Chef Wu here tonight.

Now that the three pillars have started smoothly, it is necessary to make a long-term development plan.

As for Wu Xiaozheng himself, after his restaurant here stabilizes a little, he will immediately rush to the provincial capital to start the preparatory work for the opening of the first branch in the provincial capital, so the time is very urgent.

"On the food processing plant, the main task is to expand sales channels, to expand sales channels to the whole province as soon as possible, and then start a large-scale propaganda offensive across the province. ”

Up to now, the development direction of food processing factories is clear, and there is no need for Wu Xiaozheng to say more.

The provincial propaganda offensive he mentioned refers to the fact that once the channels are rolled out, Chef Wu will start to spread advertising throughout Hunan Province, including provincial television, radio, newspapers and magazines.

It is necessary and effective.

For such enterprises engaged in food processing and sales, liquor processing and sales, whether it is a brand or a product, a large number of publicity reports are necessary before its reputation is deeply rooted in the hearts of the people.

"On the restaurant side, we can start the site selection of the first branch in Shonan City now, which will become the third store of our Chef Wu Restaurant. ”

According to Wu Xiaozheng's original consideration, the third store of Chef Wu Restaurant should be the flagship store of the provincial capital, but with a little money, he bought an old building and a piece of land in the provincial capital, and renovated it a little, and he could make it into the flagship store of Chef Wu Restaurant in the provincial capital.

But now he has changed his mind.

Since Chef Wu's three pillars have all started smoothly and all have such a great ability to make money, why don't the flagship stores in the provincial capital do it in one step?

According to his new idea, he is to buy a vacant land directly in Changshi, at least build a ten-storey commercial and residential dual-purpose office building, make a two-to-three-story parking lot underground, use one to two floors on the ground to open a restaurant, and then use the upper floors for office and housing, and build a simple storage center behind the building.

In this way, Chef Wu has a real foothold in the provincial capital.

Therefore, it is appropriate to choose Shonan City, which is not expensive for the third store.

According to this new plan, the next branch can be opened between Xiangnan City and the provincial capital, so that Xiangshui and the provincial capital can be connected into a line.

"In the wine business, yesterday the county has put forward the intention of selling the Xiangshui Distillery to us, Wu Minxia, Liu Zhijun, Li Xiangyi, you have contacted the county party committee to try to promote this matter. ”

It was an unexpected surprise at yesterday's opening ceremony.

For Chef Wu's liquor business, it is not a matter to purchase the original puree liquor of Xiangshui County Distillery for a long time, and in the end, it is necessary to have its own liquor production plant to be reliable, and the acquisition of Xiangshui County Distillery is undoubtedly the fastest and most trouble-free way.

As long as the county does have this meaning, the conditions and payment methods can be negotiated.

Of course, in order to take the lead in the negotiations, Wu Xiaozheng was not overjoyed when he heard the news yesterday.

But now in internal planning, this must be prioritized.

"It's not enough to buy it, according to our development goals, the distillery will have to be at least 10 times more productive in the future, and it will have to be scalable. ”

Wu Xiaozheng put forward a new goal.

For the liquor business, his goal is to develop it into a well-known brand in the country, and it is also aimed at the big market in the country, so the existing Xiangshui County distillery is far from meeting his requirements and must be expanded!

It is also necessary.

Judging from the current era, the competition of well-known liquor brands is not too fierce.

But Wu Xiaozheng knew that in 95 years, Confucius Jiajiu would win the bid for the first bid of CCTV advertising, and from then on, the liquor industry would enter an era of chaotic war.

While there is still time, Wu Xiaozheng must prepare in advance to get a head start when the competition begins.

According to his goal, Chef Wu's liquor business is to stand at the top of the industry.

……