Taking advantage of the popularity brought by advertising, Hongguang was listed in Egypt. Pen, fun, pavilion www. biquge。 info

Because of its good performance, as well as various designs and configurations specifically for the Egyptian market, coupled with the car loan policy of DME terminal sales outlets. In the first week of listing, Hongguang achieved sales of nearly 2,000 vehicles.

This number, if compared to the number of nearly 3,000 sold on the first day of China's listing, is simply a drop in the bucket.

But let's not forget that there are only over 7 million cars in Egypt. This figure is already quite good sales compared to other MPV models.

At the very least, Daewoo's side is angry anyway.

In just one week, the sales volume of H series MPVs has shrunk by nearly 30 percent!

This is just the beginning, if it is allowed to develop and form a reputation in the market. No one knows how serious the impact will be on the sales of its MPV models.

"Bastard, contact DME immediately! Ask for an event promotion for our models, we can't let Hongguang develop like this!"

"President, we've already contacted... They said that now Hongguang is in the stage of new product launches, in order to ensure the order of the sales terminal, they said that it is best to wait until a week later, and then consider the promotion of our H series. ”

"How can we wait, wait until two weeks later, how much will our sales shrink? Righteous faith! Righteous faith! They are as abominable as locusts!"

……

Whatever the reason, DME has to be a big deal.

Now Hongguang's sales are good, and in the sales performance of all MPV models it represents, Hongguang is unsurprisingly in the first place. But if it is just this one model, it is not enough to make DME so important.

Or rather, their appetite is much more than that.

Unlike Daewoo, Hongguang's first-week sales form was personally delivered to Volkswagen by Chris.

In addition to giving Li Fanyu a good news, Chris was also instructed by the company's senior management to contact Li Fanyu and communicate about the sales of other models of Zhengxin's in Egypt.

The so-called other models mainly refer to the F150.

The overseas sales of this model is in the hands of the OEM, but the OEM has not made a layout for the Egyptian market. In the eyes of DME, it would be a tragedy to put such a good model and not sell it.

However, in other countries, OEMs compete with DMEs. Therefore, they could not directly negotiate the sales rights of the F150 in the Egyptian market, so they could only hope that Li Fanyu would let him negotiate with the OEM to see if they could take back the sales rights of the F150 in the Egyptian market and hand it over to them.

To put it bluntly, vigorously supporting Hongguang's sales in Egypt is to make money on the one hand.

On the other hand, it is also to have a good relationship with Li Fanyu and Zhengxin, in order to strive for the F150, which is now known as the "cash cow" in the North American market.

Li Fanyu is located in the temporary office of the branch.

Facing Chris's excessive politeness, Li Fanyu poured him a cup of tea and said with a smile: "Chris, we have an old Chinese saying that nothing will go to the Three Treasures Palace. There is also a saying that there is nothing to do, and it is not a traitor or a thief. I don't know what kind of person you're here today?"

"Haha... Mr. Lee, you're really kidding. Chris obviously understood the stalk, and returned with a smile.

Li Fanyu shook his head, "Chris, if there is anything, you can just say it." Although I am a native Chinese, I personally don't like to be too reserved. At this point, you Americans are better off getting straight to the point. ”

"Hmm... Mr. Li, since you mentioned it, then I'll say it directly. The Audi brand of your group has previously signed an overseas sales agreement with an OEM to sell five models, including the F150, outside of China. But sir, they have now only established a sales network in North America. So... I wonder if you can talk to them and take the sales rights of the F150 Africa, or Egypt or South Africa, back to you and give us DME?"

Roar?

Got the F150 in mind?

Have an eye!

Li Fanyu had really thought about this before.

At that time, when the OEM reached a cooperation with Zhengxin, they signed an overseas distribution right, but now they only do the North American market.

Now Zhengxin wants to sell several models of Audi in other countries, he has to go through them first and ask for the right to sell them from them.

So the question is: what is this behavior of the OEM?

In Li Fanyu's opinion, this is completely an act of standing in a pit and not!

Now that Chris took the initiative to mention this matter to himself, he nodded with a smile and said, "No problem, I will discuss this matter with them." But I don't know ......"

Seeing him looking at himself with deep meaning, Chris hurriedly said, "Mr. Li, don't worry. We can bear 40% of the costs incurred due to the revocation of the right to sell as an agent, or other losses caused to your group. ”

Ha ha!

Go up, old iron!

"Haha... All right. I'm a person who can't see anyone sincere......"

……

According to Li Fanyu's thinking, the OEM side has no sales channels in markets other than North America, and it should not be difficult to recover the sales rights by themselves.

After all, the "overseas sales rights" outside the North American market cannot create profits if they are placed on the OEM and are fictitious.

But as it turned out, he thought it too simply.

It is not of much use in the hands of others at present, but it can't withstand the fire of F150 sales now, and through communication, Li Fanyu learned that now OEM has been laying out the global market and is planning to use F150 as a fist product to enter other countries.

In fact, even if the OEM has no plans to deploy globally, the overseas agency of such a hot-selling car as the F150 will definitely not be easily released.

But no matter what, the contract was signed at that time, and now people do things according to the contract, even if they don't give you this right, you can't do anything.

In short, DME and Li Fanyu's wishful thinking did not start.

After receiving Li Fanyu's call, Chris was obviously a little depressed.

As the head of the EME Egyptian marketing department, if the F150 is taken down and sold in the market, it will be very beneficial for his personal future, money and profit.

Thinking that the duck he was worried about had flown away, Chris's tone on the phone was quite lost: "Alas...... Mr. Li, although the proportion of pickup trucks in the Egyptian car market is only 15 percent, in the rest of Africa, pickup trucks are a sizable market. ”

"Oh?"

Li Fanyu frowned.

Volkswagen's business is just getting started, it has not been established for a long time, and even it does not have a deep understanding of the Egyptian market.

Hearing Chris's exclamation, he asked, "Can you tell me more about it?"

"Mr. Li, although I can't do this business with you. But as a friend, I suggest you urge the OEM side to put the F150 on the African market as soon as possible. I'm responsible for telling you that the pickup truck market statistics for the African market are incomplete. In fact, the proportion of pickup trucks in the entire African market is far more than 15 percent! We have learned from a survey of the operations of some automobile import companies that the annual import volume of pickup trucks in Somalia alone is about 60,000 units. In countries like Libya, which are at war for many years, the number is even higher. ”

Well?

Li Fanyu smashed his mouth, and his brows furrowed even deeper.

From Chris's words, he seemed to sense something different.

What do you say....... It seems that there is some hidden business opportunity that is not even accessible to outsiders!