Because of the change in the course of automobile history, many of the previous classic advertisements do not exist again in this time and space. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 infoLi Fanyu, who was used to seeing classic car advertisements in the previous time and space, was simply uncomfortable with his lack of creativity.

So in the face of these two unobtrusive advertisements, Li Fanyu directly asked the clerk of DME to bring a pen and paper.

Ten minutes later......

Chris is going crazy!

"Mr. Li, this is absolutely not good! This advertisement is out, and our terminal retail store will be blown up!"

"Why not? Our agents and distributors are all fighting like this in China. ”

"My God, I have to admit that your simple and crude propaganda methods may also have a good effect. But you know, this is in Egypt! Look at this... This pilgrimage can't go to Hongguang, and even Pearl is angry...... Oh my God, don't you know that pearls are bigger than anything here, and this kind of ridiculing his old man will get us into big trouble!"

Ga?

Li Fan was stupid.

That's right... He was inspired by Daewoo's previous advertisements on the wall opposite the factory, and borrowed from dealers in third- and fourth-tier cities in China to place advertisements in the next level of townships......

From Suez to Giza to Cairo. After seeing the unique architectural style of the local area, Li Fan felt that it was a pity not to use so many walls.

But in Chris's opinion, the idea is a good idea, simple and crude and low-cost.

But in these slogans written by Li Fanyu, there are really some things that are too exciting, in these countries that believe in pearls, jokes about pearls are made in advertisements, and the cliff is death.

If these slogans are put out......

Chris silently thought of twelve different ways to die in his heart,

"Mr. Li, I roughly understand what you mean. Instead, we'll ask the agency to polish the slogan as you see fit. How about changing it to a sentence that is interesting and adapts to the local culture and habits, and then put it on?"

cut

Blind sir, I just came up with such a catchy sentence.

Compared with the slogans on the walls of the countryside in China, the Egyptian people have no sense of humor at all!

Take a look at the slogans played by our domestic agents and dealers who believe in Volkswagen;

What "sold to the people in the city at a higher price, sold to the villagers at a discount", "what" to use the second pot head to put down the old man, and use the Hongguang car to put down the mother-in-law".

What "the east wind blows the war drums, who am I afraid of when I open Hongguang?", what "buy pigs, plant trees and pave the road, Hongguang will help you get rich!", what "socialism is good, Hongguang runs all over the streets!".

What "Hongguang you have, the whole village girl will go with you!", what "a Hongguang is like the sea, from now on my sister will enter your arms!".

What "Volkswagen Hongguang car is good, run casually in the ravine!", what "If you want your daughter-in-law to boast every day, Volkswagen Hongguang will buy it home." ”。

What "Hongguang car bought early, and the daughter-in-law will not run out." "What, "Worship ancestors don't open Hongguang, your grandfather is unwilling, "......

How much humor is so blunt!?

While slandering the Egyptian people for not having a sense of humor, Li Fanyu waved his hand: "That's what it means." Hongguang's positioning is not high, and with your car loan policy, you can start it as long as the price is less than 80,000 Egyptian pounds. Therefore, the simplest, crude, and wide-ranging propaganda methods are the most effective. These slogan advertisements should be pushed down to the greatest extent. It's best to have one in every street and alley, and if you feel difficult, you can help us dredge up the government relationship, and we can do the things ourselves. ”

Chris looked at the paper in his hand full of strange slogans, nodded with a wry smile, and said, "Okay sir, I understand." In fact, you don't have to worry about advertising, do a good job in the promotion of this model, we will also benefit, I will do it according to your requirements. Oh, yes, TV commercials, as the most widely spread means of propaganda in Egypt, still have a meaning. Do you have any suggestions on how to do this?"

"Of course!" Li Fanyu crossed his hands to his chin and thought for a while, "Give me a piece of paper."

Ten minutes later.

"That's all right, right? I'm not joking with pearls this time!"

Looking at the extremely rough planning in front of him, Chris grinned, "This...... It should be fine...... Sir, I have to say, you are a genius in marketing,"

Li Fanyu waved his hand modestly,

I smiled in my heart, compared with the group of jokers in China, it is not good!

……

The publicity of Volkswagen Hongguang was quickly spread.

Egypt's population is characteristic, with almost all of its cities built around the Nile River and several oases in the country. Therefore, compared with China's huge population and wide distribution of people, it is easier to publicize here.

Coupled with Li Fan's willingness to spend money, in less than a week, in a city with a population of more than 300,000 in Egypt, the residents were dominated by all kinds of strange and vulgar slogans on the walls, which looked slightly vulgar but catchy.

There is a response to Egypt's polygamy national situation, "It doesn't matter if you have more wives, the public will satisfy you." ”

"Volkswagen Hongguang bought it home, and there are more wives without worrying, five or six are just right, and ten or eight are very few. ”

There are also local attractions, "Volkswagen Hongguang can really pull, install a pyramid,"

There is also a diet for the Egyptians, "Dazhong Hongguang can help, and he eats roasted whole sheep every day." ”

There are also special complaints about the local marriage customs, "There is a daughter in the family who buys Hongguang and gives it to her son-in-law without panic." ”

The overwhelming slogans made the Egyptian people, who had never seen a big-character poster, instantly brainwashed by a model called "Hongguang".

But that's not all.

After the slogan covered all cities in Egypt like a mobile phone signal, the Nile TV station, which has the highest ratings in Egypt, also added an advertisement for Zhengxin Dazhong Hongguang in front of the TV drama in the evening.

There are two carousels for the ad.

The first paragraph tells the story of a Hongguang coming to the holy land of Mecca, but on the television screen, the holy city of Mecca, which should have been crowded, is empty.

Then, the climax came......

An old man in a white robe who got down from Hongguang opened the car door, and the believers on the car door jumped down one by one, and then ...... The holy city of Mecca instantly became crowded.

The Egyptian people in front of the TV smiled, "Oh, this means that this car has a lot of space, and it can fit ......

The second advertisement is about the vast and magnificent pyramid, the picture is simple and beautiful, it is like shooting a propaganda video for the pyramid Yes, an old man is riding a camel, leading the other, walking slowly under the pyramid.

The old man's dark face, with beads of sweat, covered the sky, and looked at the hot sun. The whole picture is telling the audience that this day, it's so hot!

Then, the climax came...

The two camels may have been tired of walking, and they directly lay down to strike.

At this moment, our protagonist Volkswagen Hongguang appeared on the scene!

Seeing that the old man was in trouble, the kind driver asked the old man to get in the car. But the old man waved his hand, indicating that he still had two more burdensome camels. The young man smiled indifferently and opened the car door directly.

The picture of this advertisement is finally frozen with the expressions of the old man sitting in the passenger seat, and the two camels behind him blowing the air conditioner.

When the Egyptian crowd in front of the TV saw it, they smiled heartily; Oh! What is this saying is that this car can be installed, and the air conditioning and refrigeration effect is good!