Li Fanyu's words made the bosses present thoughtful. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Everyone has dreams, but people will shake their own hearts with different circumstances. It's like a truth that Meng's mother moved three times, just keep what you learn.

When the wave of car-making fever arrived, the entire industry was chasing and occupying the market, and when it was blindly developing, it was actually quite difficult to maintain a heart.

Li Fanyu can understand this, but he has to explain it to these bosses.

The meaning of today's words is very clear, that is, since you have followed my righteous faith, don't make those stinky mistakes in the past, and my brother will take you to stand firm and make money!

After understanding this meaning, all the bosses were a little enthusiastic.

In business, who doesn't want to do a good job in a down-to-earth manner, and who doesn't want to stand up straight and make money?

Zhengxin's position in the domestic automobile industry is clear to them, and with such a company united, there is no need to think about crooked things at all. To be able to take one step at a time like Zhengxin, step out of each footprint, and grow up with the support and applause of the people all the way, this is a thing to cheer up!

"Don't worry, Li Dong, we will definitely do a good job!"

Seeing everyone's statement, Li Fan was foolish and happy.

It's good to have this attitude, it proves that you are still saved, and it proves that the master is not thinking about you in vain.

However, it was only at this time that he reacted, "Why did you all run away from Huaicheng, why don't you stay in your own factory?"

This question, everyone smiled wryly: "Isn't this the first stop of the expert group to see Huaicheng, thinking about it and taking a look at the excitement, by the way... By the way, discuss with the expert group, and the next stop is our factory. Outcome... At this point, the big guys are all here for this, haha......"

It turned out to be a crash......

Li Fan shook his head helplessly with a foolish smile, "Don't worry, I have already set the plan." Whoever comes first and who comes next is just relative, and I promise you that we will complete the capacity upgrade for you in the fastest time. ”

Seeing that several smaller factory owners wanted to speak and stopped, Li Fanyu knew that this was their situation very urgent. After all, under the failure of previous research and development or the unsalable models, the funds they invested have been exhausted, and some factories simply can't even pay wages.

"You go back and get over it, and hold on for two months at most. As long as Hongguang's model rolls off the assembly line, it is guaranteed that there will be a time when you are too busy. ”

Huaicheng's old Yu saw that he had handed over a real low to everyone, and couldn't help but ask more, "Dong Li, but even if we have a production line, we have a production task." But the sales channel ......"

Sales channels, it's really a problem.

Li Fanyu was busy dealing with Hongguang's R&D project during this time, and he didn't have time to arrange it.

Hongguang's must not be confused with the current sales channels of Zhengxin.

There are two reasons for this;

The first is the problem of positioning; the models sold by Guangqi Zhengxin are all quasi-luxury and even luxury models such as A8, which have been rampant in the market with high-end and forced style. In order to ensure this positioning, it is absolutely impossible to mix in a low-end MPV that costs tens of thousands of yuan to sell.

The second is the problem of channel network; under Xue Yaoguo's approval, Guangqi actually took the mid-end route, and only laid a sales network for first- and second-tier cities. However, Hongguang's consumer groups are more aimed at the third and fourth lines, and even the township market.

Based on the above two points, it is obviously inappropriate to use Guangqi's sales network after Hongguang goes offline.

Therefore, Li Fanyu already has the faint idea of establishing an exclusive sales channel for the Volkswagen brand.

Considering that there are too many outlets in third- and fourth-tier cities and towns, it is a huge burden in terms of cost and manpower for all of them to be erected by the group. Therefore, according to Li Fanyu's initial idea, it is to use the method of agency management to operate this matter.

However, the embarrassing thing is that although the Volkswagen brand has now passed the approval, Hongguang has not yet completed the research and development.

You can't just take a brand without a product and go to recruit agents, right?

So in the face of Yu Zhengnan's concerns, Li Fanyu had no choice but to fork the first and only tell the public that he would solve the sales channel and not worry too much.

But in his heart, he secretly marked this matter as a key point and made the first plan to solve it.

……

After staying in Huaicheng for a day, meeting with the Zhengxin expert group, and instructing them to do a good job of being able to upgrade, Li Fanyu had to return to Tiancheng with the pillar. didn't resist the retention of Yu Zhengnan and the bosses, so he had to accept their banquet and delay it for another day.

Early the next morning, Li Fanyu said goodbye to everyone and drove back to Tiancheng with Zhuzi.

After returning to the group, he convened the marketing department of Zhengxin and the newly established Volkswagen department, and asked them to start preparations for the sales channel as soon as possible.

The general manager of the Volkswagen branch is Zhang Yao, the former vice president of the marketing department of Zhengxin.

Although Li Fanyu did not explain, in fact, as the person in charge of Zhengxin's new brand, she has prepared a plan. After positioning the Volkswagen brand and Hongguang, which Zhengxin is currently developing, she coincides with Li Fanyu's thoughts.

That is to advocate the third and fourth-tier cities as the invited target for the sales network layout, and then develop to the first- and second-tier cities with relatively high construction costs after laying a good foundation.

According to her plan, if the Volkswagen brand wants to expand rapidly, it must come up with a certain amount of agency discounts.

So at the meeting, she suggested that for the first batch of agents to adopt a policy of free agency fees, as long as the verification of the agent has a certain financial base, the ability to operate the auto retail work.

In short, it is to relax the agency requirements appropriately - so that the construction of the sales network can be completed as quickly as possible.

Li Fanyu didn't have any opinions.

However, the requirements are relaxed, and the standards are relaxed without a table. In view of some of the chaos in the current market 4S stores, he put forward some of his own views.

Finally, after some discussion, Zhengxin reached an internal agreement and formulated a set of agent policies;

The first batch of agents are exempt from agency fees, but they must be decorated in accordance with the style required by Zhengxin. Considering the positioning of the popular brand, the decoration style is based on the principle of pragmatism and simplicity, avoiding high and low, and avoiding unnecessary magnificence.

In order to avoid vicious competition, only one agent is decentralized in each region. If the sales situation in the area is good, the agent can set up sales outlets. In addition, agents in 34th-tier cities can lay their own town-level and township-level sales outlets in their respective regions.

It's policy.

In order to effectively create the image and credibility of the new brand in the minds of consumers, Li Fanyu has formulated a series of requirements. Among them, the most important three are to ensure that the price of the 4S store is consistent with the required price, to ensure that the maintenance price of accessories is open and transparent, and to ensure that the service attitude satisfies customers.

After the Volkswagen Department and the Marketing Department refined and improved these policies and requirements, the Volkswagen brand began to attract investment nationwide.

The news of Zhengxin's release of a new brand has long been spread.

Although all walks of life in the market have controversy about the Zhengxin that has always been positioned as a luxury car and expanded to the low-end market, there are always a group of people who dare to eat crabs. And because of the huge preferential policies of Zhengxin Volkswagen for the first batch of agents, there have been calls from all over the country one after another, calling the investment promotion department of Zhengxin Volkswagen.

As time passed, more and more areas were planted with small red flags on the map of China in the conference room of the credit investigation public branch.

At the same time, the expert group outside has completed the capacity transformation of Huaicheng and Dongxiang No. 2 Plants.

Hongguang has also gradually trial-produced, assembled, passed various tests, and is about to enter the trial production stage.

The day of Dazhong Hongguang's listing is coming!