After the press conference, Zhengxin launched the pre-sale of X-car. Pen, fun, pavilion www. biquge。 info

Although the sales strategy set by the chairman of the company at the press conference, to be honest, in the hearts of the high-performance R&D department and the Zhengxin marketing department, it is still a bit empty.

The watch, called X-Time V12, needs to select a customized version to do all the configurations, which costs about 3.6 million yuan...... Only then can you be eligible to buy!

Is this kind of binding marketing really good?

Originally, the intention of launching the customized version was to provide customers with highly personalized models. In this way, it will inevitably give people a sense of compulsion.

And...... That watch is also worth a lot of money!

How expensive is it?

With a little more money, you can change to a basic version of the Cadre!

Although that watch was highly regarded by the world-famous watch designer Charles Genta, although through that watch, the outside world was impressed by the craftsmanship of Zhengxin's car and had a new understanding.

But this kind of play is the first time for the righteous believers.

It's really exciting!

It is with this apprehension that Zhengxin launched the customized pre-sale process through the official website and telephone channels.

Only an hour after the pre-sale, the scene that made everyone's jaws drop has happened!

Zhengxin Sales Department, X-Car will be the pre-sale team.

"Hello Mr. Wang, let me confirm with you again; the exterior part, the body color is 39,900 electroplated gold, the wheels are replaced with 49,900 21-inch Turbo-Design wheels, SportDesign side skirts and heat-insulated laminated glass are 59,000 yuan, stainless steel front and rear skirts plus sports kits are 39,900 yuan, AG Jianfeng laser lighting system is 159,000 yuan, and X aluminum alloy fuel tank cap is 0.58 million yuan.

Interior features: 39,900 keyless entry and intelligent trunk opening, 39,900 active torque steering upgrade system, 29,900 sports body intelligent control system, interior comfort lighting system with welcome lights, rear window sunshade, adaptive cruise control, trunk management system, lane departure warning system, front and rear seat ventilation/heating, six-color high-strength seat belts, X aluminum alloy gear lever, walnut/X aluminum alloy interior package ......"

The salesman took the trouble to read all the configurations one by one.

But the customer on the other side of the phone was obviously impatient: "Okay, okay, just choose the best for me with all the optional configurations, and then don't forget to bring me X-Time, do you understand?"

"Hungry, okay sir, I see. So, the total price is 4.95 million RMB, and according to our custom charging standard, you need to pay a 50% deposit. ”

"Okay, I'll pass it on to you right away! Remember, don't forget your watch!"

"No problem, sir, certainly not. ”

……

Such customers are not alone!

In the morning, in just three hours, among the 67 orders received, there were 54 fully configured + X-Time!

This can be called a wasteful choice, which makes the people in the Zhengxin sales department feel surprised and can't stand it;

When the sales data in the morning came out, the statistician ignored the faces of his colleagues and exclaimed: "Crazy! It's crazy! Why spend so much money to buy a watch, you have a bag in your head!"

Wang Hongfei, the deputy manager, immediately scolded: "What are you talking about? Where are you?" But in his heart, he agreed with his colleague: "Well, there is a bag! The idea of a rich man is really complicated!"

……

"You have to study the mentality of the rich!" In the manual workshop of the high-performance R&D department, Li Fanyu is wearing a blue denim overalls and assembling a V12 engine with Wang Rui.

"What do people who buy supercars for? What do you want to do in China? The speed limit is 12 in China. So in the final analysis, car owners choose supercars or show their taste and economic strength more at the level. Thinking from this point of view, those who can afford to buy cadres are generally not short of two or three million. ”

"That's a bad guy," Wang Rui argued.

"What's the cheat?" Li Fan was not happy, "Think about it, since you buy a supercar just to pretend to be forced." X-Time can highlight the owner's taste and style, a watch in addition to its own quality and design qualified, but also represents a double meaning. Do you feel it, if you want to go all?"

Wang Rui took the crankshaft in his hand and looked at the sky and thought for a while: "It seems that this is really the case......

Looking at Wang Rui thoughtfully, Li Fan smiled foolishly: "This is also the meaning of I want to establish a fashion brand, so that customers can feel our brand culture and car elements, and also from the aspect of clothes and accessories, so that our customers can have a sense of pride in Zhengxin, so as to enhance our brand value." Do you understand?"

Wang Rui nodded, "I understand!"

……

The first batch of car owners who ordered the cadres received the actual car very quickly.

And most of the car owners, in addition to lamenting that Zhengxin's supercar is getting more and more awesome, is also deeply attracted by the watch that is full of mechanical texture and design aesthetics.

Zhongshan City.

Hu Chen, general manager of an online sales company, was looking at the X-time on his wrist in the garage, his eyes slightly moist.

I think about it since my twentieth birthday, ten years ago today. After suffering the cold eyes of the people around him, he took his parents' funeral expenses of only 20,000 yuan and went to another country.

Ten years have passed, ten years have passed.

In the past ten years, he has finally changed from a poor boy to a boss with a net worth of tens of millions.

In the past ten years, I have gained too much and lost too much.

For thousands of days and nights, I endured the forgetfulness of my relatives and friends and the eyes of those around me.

But myself, gritted my teeth and survived!

The car in the garage is a gift from him on his thirtieth birthday - a perfect end to this hard work and counterattack!

Just as he was about to walk out of the garage with emotion, the phone rang.

It's an unfamiliar number.

"Hey?" he picked up.

"Hu'er, huh?"

Hu Chen was stunned, this was his nickname - he hadn't heard anyone call for years.

"You are?"

"Haha, I'm Wang Dong! You kid, where have you been running away for so many years?"

"Ahh

"Hey, isn't it like everyone has passed three times, thinking about half of the class reunion to contact and contact feelings, and see how the classmates are doing now. It's not that my squad leader said you, your kid's phone is really hard to find. I asked one hundred and eighty laps, and I still found your phone number in our Ban Hua Xiaoli, and I really got through before I thought about it!"

Hu Chen was a little surprised: "How can Xiaoli have my phone?"

She said that eight years ago, when I went to Zhongshan, I saw you practicing a stall selling tail goods in People's Square. As soon as I wrote down your number, you were chased away by the chengguan, haha,"

"Oh oh oh! I remember! Oh, how many years have passed in the blink of an eye. Thinking of the past, Hu Chen was a little embarrassed.

"yes. Tomorrow we have a class reunion, and you can come back. ”

"Gotcha! I'm going to buy a plane ticket right now!"

"Don't don't, it's expensive. Our hometown is now on the train!"

……